Business Development Consultant, Dhaka, Bangladesh - Tenders Global

Business Development Consultant, Dhaka, Bangladesh

International Food Policy Research Institute (IFPRI)


HarvestPlus ( is seeking to hire a consultant to lead the development and delivery of an effective end-to-end business and marketing strategy for biofortified agricultural and food consumer products in Bangladesh. The Business Development Consultant will work closely with the Interim Director – Asia and Program Manager, CBC & Asia, and will be responsible for coordinating the expansion of existing commercialization efforts in Bangladesh, while collaborating with donors, partners, and staff to launch new partnerships, using innovative technologies in scaling supply and increasing demand. The selected candidate will play a significant role in developing crop value chains and innovative finance models and contribute to the HarvestPlus goal of reaching one billion people by 2030 through the development of inclusive and sustainable markets for biofortified crops and foods.


HarvestPlus works at the cutting edge of international development to tackle malnutrition in rural communities in Africa, Asia, and Latin America. Our vision is a world free of hidden hunger. HarvestPlus engages with public and private sector partners along entire value chains to develop and deliver new, more nutritious staple crops and food products that provide higher amounts of vitamin A, iron, or zinc. HarvestPlus takes an innovative approach to biofortification–we adopt conventional plant breeding to improve the nutritional value of everyday foods that hundreds of mllions of people rely on. Biofortification targets rural families that are not easily reached by other, post-productive interventions such as food fortification and supplementation. To date, more than 60 million farming household members are consuming 13 biofortified crops, and tens of millions of off-farm beneficiaries have been reached through markets. Biofortification is evidence-based, cost-effective, and sustainable.

Operating with 125+ staff across 12 countries, HarvestPlus is part of the CGIAR research network – a global agriculture research partnership comprising 15 research centers. To drive the market and generate revenue for other biofortification programs, HarvestPlus is an established not for-profit enterprise headquarted in the United States and is expanding a network of entities in selected countries utilizing new partnership models with market actors along the value chain to develop and drive the uptake of biofortified products in the markets. The establishment of Nutritious Agri Future (NAF), a social enterprise in Bangladesh, is in process.

Consultancy Description

The Business Development Consultant will inform the overall direction and execution of marketing multi-crop seed, grain, and food products, working closely with HarvestPlus’ in-country, regional, and global teams across functions, such as crop development R&D, nutrition, socioeconomics/MLE, policy advocacy, resource mobilization, and communications. A key objective of this consultancy will be to explore and realize the business potential of biofortified products, market development, and acquisition of rural and urban consumers through a private sector model. The selected consultant will be a mission-focused, seasoned, and process-minded professional with experience and a track-record in marketing agricultural and food products in social and commercial marketing settings.


  • Develop and implement an annual and medium-term marketing strategy and budget, aligning with previous market research and program objectives to drive profitable revenue growth in NAF
  • Develop and execute business models and related business plans and activities covering sales, revenue, market share, and expense controls
  • Identify positive business cases and business opportunities with both new and existing partners in milling and food processing that generate profitable growth through NAF
  • Maintain strong strategic multilevel relationships and partnerships with key stakeholders to ensure future sales
  • Analyze market and competitors to help establish product differentiators
  • Work closely with the country team to develop context specific value propositions i.e., product pricing models and placement to increase market share
  • Develop advertising, marketing, and communications material that appropriately reflects the brand to attract prospective customers and retain existing ones
  • Planning and delivering of a range of marketing campaigns and new marketing initiatives from the idea to execution across channels, creating marketing programs, and sales collateral
  • Grow brand awareness, manage brand reputation, and evaluate it by estimating brand awareness metrics
  • Contribute to resource mobilization efforts
  • Act as champion in creating awareness for the production and consumption of biofortified crops in Bangladesh

Required Qualifications

  • Masters degree in agribusiness, food, agricultural marketing, or a related field from a reputable management institute plus a minimum of 10 years of relevant work experience; or, a Bachelors degree in agribusiness, marketing, or a related field plus a minimum 12 years of relevant work experience
  • Preferred experience as an agricultural or food sector marketing executive, ideally with international experience in the agricultural or food processing industry, preferably in rice and rice-based food product in Bangladesh
  • Startup experience in food or seed business a plus
  • Demonstrated leadership and people management skills, including excellent communication, interpersonal, and diplomatic skills; the ability to effectively liaise with colleagues, partners, and donors in a diverse multi-cultural and fast-paced team environment
  • Demonstrated ability to conduct analysis of financial data and to forecast/assess the financial impact of proposed plans/projects
  • Experience in the conception, design, and management of strategies, initiatives, and programs
  • Exceptional drive and entrepreneurship
  • Ability to motivate others
  • Excellent planning and organizational skills
  • Detail-oriented
  • Excellent written and verbal English communication skills
  • Ability and willingness to travel
  • Personal qualities of integrity, responsiveness, and decisiveness

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