Digital Content Strategist - Tenders Global

Digital Content Strategist

Saint Louis University

tendersglobal.net

Who is Saint Louis University? Founded in 1818, Saint Louis University is one of the nation’s oldest and most prestigious Catholic universities. SLU, which also has a campus in Madrid, Spain, is recognized for world-class academics, life-changing research, compassionate health care, and a strong commitment to faith and service.

All About You

JOB SUMMARY:

Under general direction, the Digital Content Strategist initiates, produces and assesses the quality of content on Saint Louis University’s website (slu.edu), mobile app, chatbot and other digital properties. Collaborating with the digital content team, the strategist collaborates on the best way to tell SLU’s story and market degrees on slu.edu to a wide variety of audiences; creatively addresses challenges; helps users find vital information through digital platforms (website, mobile, chatbot).

JOB DUTIES:

  • Creates and produces or collaborates on written and visual digital content for the University web site while ensuring SLU’s digital presence is engaging, intuitive and ADA accessible for prospective students and current stakeholders; maintains University marketing standards for all types of digital communications using AP and SLU-specific style guides; helps manage calendars and timelines for digital content updates and removal of out-of-date digital content.  

  • Serves as a consultant to distributed content producers on SEO and digital accessibility best practices; builds relationships with digital content creators throughout the University to maintain SLU’s content strategy and best practices

  • Develops training resources and addresses content-related support tickets for the University’s content management system (CMS). 

  • Conducts usability studies; reports on analytics; prepares reports on study findings; and proposes changes to digital communications.

  • Collaborates with web services team and stakeholders on modules and applications for SLU’s app. 

  • Works with SLU ITS and university stakeholders to maintain the AskSLU knowledge base that powers the chatbot and Alexa-enabled devices on campus.

  • Assist in social media and videography marketing tasks and other duties as assigned.

REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES

  • Proficient in AP Style with excellent written and verbal communication skills; thorough copyeditor and proofreader

  • Prior experience implementing digital content strategy/s across platforms, creating and curating content in a CMS 

  • Understanding of basic user experience (UX) and customer experience (CX) practices

  • Working knowledge of SEO 

  • Understanding of digital accessibility/W3C best practices

  • Ability to multi-task, work well in teams and collaborate on projects; prior experience managing clients and projects

  • Proficient in Google Analytics

  • Prior experience with content strategies incorporating mobile apps and/or chatbots

  • Understanding of dynamic and personalized content as part of a larger digital strategy

  • Experience using project management and/or quality assurance software

  • Basic skills in working with visual content.

MINIMUM QUALIFICATIONS

Bachelor’s degree; supplemented with two (2) years of related experience.

Vaccine Protocol
Saint Louis University requires COVID-19 vaccinations for all students, staff, and faculty who are physically present on our St. Louis campuses. As a prospective and/or a new employee at Saint Louis University, you will be/are required to comply with the University’s vaccination protocol. Proof of full vaccination is required before the start of employment in order to work at Saint Louis University. If you are not vaccinated, you are required to begin the vaccination process at the time of your first day of employment and submit proof of full vaccination within 30 days of your start date. Exemptions may be granted on the grounds of religious beliefs or medical circumstances. Failure to comply with the vaccine requirement within 30 days of an employee’s start date will result in termination of the employment.  Proof of vaccine will be submitted through an online portal made available to you during your Workday onboarding tasks

Function

Marketing and Communications

Scheduled Weekly Hours:

40

Saint Louis University is an equal opportunity/affirmative action employer. All qualified candidates will receive consideration for the position applied for without regard to race, color, religion, sex, age, national origin, disability, marital status, sexual orientation, military/veteran status, gender identity, or other non-merit factors. We welcome and encourage applications from minorities, women, protected veterans, and individuals with disabilities (including disabled veterans). If accommodations are needed for completing the application and/or with the interviewing process, please contact Human Resources at 314-977-5847.

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