Fundraising Associate Digital Fundraising

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Description

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Under the guidance of the direct supervisor, Fundraising Officer, the Fundraising Associate, Digital Fundraising, supports the section through providing a range of procedural, administrative, and operational support in developing, implementing, executing and monitoring private sector (PSFR) fundraising activities, ensuring effective and timely delivery that is consistent with UNICEF rules and regulations. 

Key Summary of key functions/accountabilities:

• support to digital fundraising (FR) campaigns development, planning and    execution; 
• support to monitoring and reporting of digital FR campaigns results; 
• support to digital components of FR donor retention and acquisition campaigns; 
• support to logistic and administrative tasks. 

Support to digital FR campaigns development, planning and execution:  

• supports donor acquisition through digital channels, for local and international causes; 
• acts as a focal point for digital fundraising campaigns and activities for internal and external stakeholders (e.g. international and local online agencies, telemarketing agency etc.); 
• contributes to the development of the online acquisition strategy, annual workplans, digital FR campaign strategies to acquire digital donors, in collaboration with internal and external stakeholders (e.g. digital agency); 
• assists in implementing, optimizing and monitoring the digital fundraising campaigns. This includes contribution to planning and execution of digital fundraising campaigns, supporting the production of multi-channel digital content, FR landing pages, online marketing activities such as display advertising, social networking and search engine marketing in collaboration with internal stakeholders and external vendors (e.g. online agency); 
• analyses, reviews and implements changes to FR landing pages so they are optimized for search engines; 
• drafts creative briefs, key messages and oversees the production of the digital assets in line with UNICEF brand book and digital fundraising guidelines. 

Support to monitoring and reporting of digital FR campaigns results: 

• permanently monitors campaigns and constantly evaluates results against established campaign KPIs; 
• suggests improvements and takes the necessary measures to achieve campaigns KPIs; 
• monitors and analyzes digital FR KPIs, suggesting improvements and optimizations; 
• compiles digital fundraising analytic reports; 
• researches and monitors trends and best practices in digital marketing and fundraising in order to improve in-house practices. 

Support to digital components of FR donor retention and acquisition campaigns; 

• supports the update and optimization of digital donor communication journeys to maximize donor value and improve donor retention; 
• supports the development and implementation of digital campaigns with various KPIs (lead generation, digital campaigns for fundraisers’ recruitment etc.); 
• researches and monitors trends and best practices in digital marketing and fundraising in order to improve in-house practices.  

Support to logistic and administrative tasks: 

• supports with the preparation, organizing and follow up of different types of events, activities and meetings, field visits, by making the logistical arrangements;  
• drafts Terms of Reference for contractors that provide a service to the section. This includes preparing and filing documents, completing necessary forms and templates, and making necessary logistical arrangements. 
• performs various transactions in VISION; performs other tasks, as required. 

To qualify as an advocate for every child you will have…

Education :

• Completion of secondary education, preferably supplemented by technical or university courses in Digital Marketing, Social Science, Communication, Fundraising, Business Administration or other relevant field. 

Experience :

• Minimum of six years of work experience, including in the private sector – of which account management / client service are preferable, marketing, sales, project management are considered as well.

Language Requirements:

• Native Romanian, fluency in English, spoken and written.

Source: https://jobs.unicef.org/cw/en-us/job/560194

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