GVA – Fundraising Assistants – Digital & Content (GS-5), Multiple Locations - ECARO - Tenders Global

GVA – Fundraising Assistants – Digital & Content (GS-5), Multiple Locations – ECARO

UNICEF - United Nations Children’s Fund


UNICEF ECARO is looking to build a roaster of Fundraising Assistants at the GS5 level for multiple locations.

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, dedication.

This is a Generic Vacancy Announcement (GVA) for the Fundraising Assistant Talent Group (GS-5 level) for the ECARO Partnerships Team.

As part of PFP’s Office Management Plan (OMP) for 2022-2025, UNICEF has identified a strategic shift to support key non-structured PSFR markets transitioning from middle to high-income status to drive country programme financial sustainability. This is driven by the necessity for PFP to efficiently contribute to the organization’s universal mandate for children by sustaining critical interventions for the most vulnerable children in countries transitioning into Upper Middle Income and High Income (UMICs and HICs).

The new PFP model for the development of PSFR in COs is being established – called PSFR Clusters – to efficiently harness private sector fundraising opportunities, optimize PSFR income, increase funding predictability for programmes in upcoming UMICS and HICs as well as in donor orphan countries. The PSFR cluster model is a cost-effective operational structure (as compared to establishing individual PSFR in-country structures) for countries with limited yet significant fundraising throughput. This new PSFR model will ultimately unlock new predictable sources of flexible funding (including RR) for the organization in the long term. PSFR Clusters are multi-country data-driven direct fundraising units, which focus on portfolio countries and/or cities where the potential and yield in private sector giving is the highest.

In this context, there will be a need for one Fundraising Assistant – Digital & Content, at GS-5 level, which may be based in any one of the following locations:

Istanbul – Turkiye;
Minsk – Belarus;
Sofia – Bulgaria;

Athens – Greece;

Belgrade – Serbia;
Almaty – Kazakhstan;
Bucharest – Romania;
Tashkent – Uzbekistan.

The final location of the one currently available position will be partly determined by the availability of suitable talent in the market as well as final cost and budget implications as related to the staffing of the overall cluster. Please specify when applying to which duty station you want to be considered, applications without the mentioned work location will not be considered. 

This is a Generic Vacancy Announcement (GVA) for the Fundraising Assistant Talent Group (GS-5 level) for the ECARO Partnerships Team. Talent Groups at UNICEF are exclusive lists of pre-vetted, highly qualified candidates intended to fast-track recruitment processes as positions become available. After a rigorous selection process, successful candidates will be placed in a Fundraising Assistant Talent Group (GS-5 level) at the respective Country Level, for a period of 36 months.

How can you make a difference?

The Fundraising Assistant, at the GS5 level is a multi-country position, reporting to the ECA Cluster Fundraising Manager. The incumbent will provide support to the Individual Giving Fundraising area for all countries within the Cluster, working in collaboration with the Digital Marketing Officer to continue increasing income mainly from individual pledge donors, but also cash donors, through technical digital support on tracking, managing data and reporting, maintenance of main systems (landing pages, digital platforms, etc.) looking for performance optimization. 

Under the supervision of the ECA Cluster Fundraising Manager, and in close liaison with Digital Marketing Officer, the Fundraising Assistant is expected to perform the following tasks:

  1. Management of Data and Reporting
  • GA integration
  • Ensure UNICEF UTM guidelines are followed
  • User experience analysis
  • Payment rates monitoring, report and optimizations
  1. Create, manage and ensure maintenance of donation platform(s)
  • Ensure donation platforms/landing pages are integrated with UNICEF campaigns regarding content and tracking and UNICEF systems, ensuring data is being fully captured onto CRM(s) and ensuring payments are going through different payment platforms
  • Landing pages optimizations and performance analysis
  • Promote AB testing to optimize conversion rates, average gifts, etc.
  1. Creatives creation and support of Paid Media campaigns
  • Support and liaise with Digital Marketing Officer to ensure the creation and launching of planned campaigns in a timely manner
  • Track and monitor paid media performance, using data to support on fast and strategic decision regarding digital strategy
  • Support and give guidance to agencies and suppliers to constantly improve digital performance
  • Work in liaison with COs Communication teams to ensure launching of campaigns and approvals
  • Work in liaison with PFP teams to ensure campaigns content are updated
  1. Reporting and results accountability
  • Provide recurring reporting on ongoing and ad-hoc test results
  • Participate in the PSP and quarterly reports
  • Provide administrative support to IG Fundraising area across the ECA Cluster


To qualify as an advocate for every child you will have…

Education: Completion of secondary education (i.e. High School Diploma) is required, preferably supplemented by technical or university courses related to marketing, business administration, or another relevant technical field.

Experience: A minimum of five years of prior administrative work experience in private sector fundraising is required. Prior hands on experience in Digital & Content Marketing as related to fundraising is required. Excellent knowledge of MS Office (MS Word and MS Excel, in particular) and office management software (ERP etc.) A systematic mindset and strong attention to detail. Experience and ability with analysis and project management. Ability to manage competing priorities and simultaneous tasks. Excellent time management skills.

Language Requirements: Proficiency in English is required. Knowledge of another official UN language (Arabic, Chinese, French, Russian or Spanish) or language of the local duty station is an asset.

Eligibility: To be eligible for appointment to a General Service (GS) position, applicants should hold the respective nationality and/or valid work permit for the identified location(s). General Service (GS) staff are personally responsible for any travel and accommodation arrangements and UNICEF is unable to assist with visas or permits and will not cover any costs related to relocation.

For every Child, you demonstrate…

UNICEF’s Core Values of Care, Respect, Integrity, Trust, Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Values

UNICEF competencies required for this post are…

  • Demonstrates Self Awareness and Ethical Awareness (1)
  • Works Collaboratively with others (1)
  • Builds and Maintains Partnerships (1)
  • Innovates and Embraces Change (1)
  • Thinks and Acts Strategically (1)
  • Drive to achieve impactful results (1)
  • Manages ambiguity and complexity (1)

During the recruitment process, we assess candidates following the competency framework. Familiarize yourself with our competency framework and its different levels: competency framework here.

UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.

We offer a wide range of benefits to our staff, including paid parental leave, breastfeeding breaks and reasonable accommodation for persons with disabilities. UNICEF strongly encourages the use of flexible working arrangements.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.


UNICEF appointments are subject to medical clearance.  To be eligible for appointment to a General Service (GS) position, applicants should hold the respective nationality and/or valid work permit for the identified location(s). General Service (GS) staff are personally responsible for any travel and accommodation arrangements and UNICEF is unable to assist with visas or permits and will not cover any costs related to relocation.  Appointments are also subject to inoculation (vaccination) requirements, including against SARS-CoV-2 (Covid). Government employees that are considered for employment with UNICEF are normally required to resign from their government before taking up an assignment with UNICEF. UNICEF reserves the right to withdraw an offer of appointment, without compensation, if a visa or medical clearance is not obtained, or necessary inoculation requirements are not met, within a reasonable period for any reason.

To help us track our recruitment effort, please indicate in your cover/motivation letter where (tendersglobal.net) you saw this job posting.

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