Saint Louis University
Who is Saint Louis University? Founded in 1818, Saint Louis University is one of the nation’s oldest and most prestigious Catholic universities. SLU, which also has a campus in Madrid, Spain, is recognized for world-class academics, life-changing research, compassionate health care, and a strong commitment to faith and service.
All About You
Under general direction and in collaboration with other digital content and communication producers, the Social Media Strategist plans, assesses, and produces engaging and accessible written and visual posts for Saint Louis University’s official social media accounts and slu.edu; reports on key growth and metrics, monitors social media sentiment around the SLU brand; assists in crisis monitoring and response; provides front-line customer service representing SLU on social media channels; assists in the planning and creation of paid digital marketing assets for social media channels; upholds SLU’s social media guidelines; trains and serves as a consultant to distributed social media managers running other accounts representing the SLU brand, and oversees a team of student content producers/influencers.
Produces and monitors written and visual digital content (earned, owned, paid) for Saint Louis University’s official social media accounts.
Monitors the performance of SLU’s social media accounts through analytics and other bench-marking data.
Assists University stakeholders, schools, and departments in their social media presence and in upholding SLU’s social media guidelines.
Assists in crisis response and monitoring; gauges and reports on sentiment on social media channels; represents SLU in official social media responses/customer service.
Works with student influencers and other authentic content contributors to cultivate content for SLU’s earned, owned and paid social media presence.
Work with team members to market and communicate about SLU across platforms, including slu.edu. Other duties as assigned.
REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES
Strong content planning and strategy skills.
Expert knowledge of existing and emerging social media platforms (i.e. Instagram, TikTok YouTube, Facebook, Twitter, LinkedIn, Snapchat) and monitoring/scheduling services (Hootsuite, Sprout, Loomly).
Advanced writing, editing, and proofreading skills.
Basic photography and videography skills.
Basic graphic design skills/knowledge of Adobe Suite/Canva.
Ability to work within a content management system.
Strong interpersonal/human relations skills.
Customer service skills.
Strong ability to recognize trends in social media communications and marketing
Bachelor’s degree; supplemented with two (2) years of related experience.
Saint Louis University requires COVID-19 vaccinations for all students, staff, and faculty who are physically present on our St. Louis campuses. As a prospective and/or a new employee at Saint Louis University, you will be/are required to comply with the University’s vaccination protocol. Proof of full vaccination is required before the start of employment in order to work at Saint Louis University. If you are not vaccinated, you are required to begin the vaccination process at the time of your first day of employment and submit proof of full vaccination within 30 days of your start date. Exemptions may be granted on the grounds of religious beliefs or medical circumstances. Failure to comply with the vaccine requirement within 30 days of an employee’s start date will result in termination of the employment. Proof of vaccine will be submitted through an online portal made available to you during your Workday onboarding tasks
Marketing and Communications
Scheduled Weekly Hours:
Saint Louis University is an equal opportunity/affirmative action employer. All qualified candidates will receive consideration for the position applied for without regard to race, color, religion, sex, age, national origin, disability, marital status, sexual orientation, military/veteran status, gender identity, or other non-merit factors. We welcome and encourage applications from minorities, women, protected veterans, and individuals with disabilities (including disabled veterans). If accommodations are needed for completing the application and/or with the interviewing process, please contact Human Resources at 314-977-5847.
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