UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

The Division of Private Fundraising and Partnerships (PFP) aims to achieve results for children by maximizing UNICEF’s private fundraising and advocacy around the world. To carry out this mission, PFP coordinates fundraising activities and private sector partnerships with offices in over fifty countries.

PFP works with National Committees and UNICEF Country Offices to maximize income and drive growth. The Individual Giving (IG) team operates to support and enable countries in their fundraising operations, grow their individual giving revenue, and develop capabilities, as well as supporting or leading the development of relevant global growth strategies.

The Fundraising Specialist (Donor Journeys) will work as part of Individual Giving (IG), building the practice of fundraising journeys that are audience-centered, and capitalize on the latest technologies to deliver improved donor experience and an increased donor lifetime value.

For every child, a Champion

The Fundraising Specialist (Donor Journeys) will support fundraising offices to develop and use omnichannel multi-product journeys to deliver improved donor experience, loyalty, and an increased donor lifetime value.

How can you make a difference?

1. Deliver donor journeys that improve long term net income through improved donor engagement and experience

• Develop an approach to global journeys that scales sustainably to provide donor experiences that improve value throughout the lifetime of donor support.
• Work in partnership with key Individual Giving teams and Marketing Cloud resources such as the SES team to ensure journeys are making full use of the capabilities of UNICEF marketing technology.
• Enable IG teams to make data-informed and insights-based decisions across the full donor journey including continuous monitoring and evolution of donor engagement touchpoints and metrics.

2. Work with key markets to identify ways donor experiences in local markets can be improved from the learnings on global journeys

• Work with market focal points to define key challenges and solutions for local markets in delivering excellence in donor experience and growth.
• Develop pilot programs to test new approaches to donor journeys among local UNICEF offices, with a focus on how those tests can be scaled to other offices.

3. Build a support model for journeys in Marketing Cloud and related technology to offer scalable support to markets using Salesforce

• Develop a strategy for support detailing where the global team can add most value, and what aspects of journeys should remain the responsibility of local offices.
• Outline plans to engage with Marketing Cloud community at UNICEF and utilize this to advise on topics such as analysis, measurement, managing scale and other relevant topics for countries.

4. Support the coordination of global IG activities with individual countries

• Coordinate development of the Marketing Cloud with colleagues in Digital Delivery, ensuring user requirements are well articulated, and based on both a clear donor need and business impact.
• Ensure the secure data transfer of leads to National Committees and country offices where appropriate.

5. Other Duties

• Due to the nature of this post, many ad-hoc tasks and projects may be assigned to the incumbent. Provides backup for the Fundraising Manager as required.

To qualify as a champion for every child you will have…

Education:

• An Advanced University degree is required in one of the following fields: Marketing, Social Science, Communication, Fundraising, Business Administration, or another relevant technical field.
• Alternatively, a first-level university degree in a relevant field combined with two additional years of qualifying experience may be accepted in lieu of the advanced university degree.

Experience:

• A minimum of 5 years of progressively responsible professional work experience in omnichannel marketing journeys is required.
• Excellent writing, interpersonal and presentation skills are required.
• Experience with website traffic tracking/analysis and user interface analysis required.
• Experience and demonstrable knowledge of Marketing Cloud and analytics platforms is required.
• Experience with the UN system is an asset.

Language requirement:

• Fluency in English is required. Knowledge of another official UN language (Arabic, Chinese, French, Russian, or Spanish) is an asset.

For every Child, you demonstrate…

UNICEF’s Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Values

The UNICEF competencies required for this post are…

• Demonstrates Self Awareness and Ethical Awareness (1)
• Works Collaboratively with others (1)
• Builds and Maintains Partnerships (1)
• Innovates and Embraces Change (1)
• Thinks and Acts Strategically (1)
• Drives to achieve impactful results (1)
• Manages ambiguity and complexity (1) are required.

During the recruitment process, we test candidates following the competency framework. Familiarize yourself with our competency framework and its different levels: competency framework here.

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

We offer a wide range of benefits to our staff, including paid parental leave, breastfeeding breaks, and reasonable accommodation for persons with disabilities. UNICEF strongly encourages the use of flexible working arrangements.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority, and discrimination. UNICEF is committed to promote the protection and safeguarding of all children.  

Remarks:

UNICEF’s Headquarter (HQ) office in Geneva is currently undergoing organizational changes which may lead to changing locations for some of the HQ positions currently based in Geneva. If a position that you are offered is currently linked to an HQ office in Geneva, it may change to a different location later during your appointment. If you are selected for a position based in a Geneva HQ office, you may be allowed to commence duties remotely until the identification of the new location is finalized. If reassigned or relocated to the Geneva HQ office before your office moves to a new location, you may be expected to relocate to a new location again.

Mobility is a condition of international professional employment with UNICEF and an underlying premise of the international civil service.

UNICEF appointments are subject to medical clearance. Issuance of a visa by the host country of the duty station, which will be facilitated by UNICEF, is required for IP positions. Appointments are also subject to inoculation (vaccination) requirements, including against SARS-CoV-2 (Covid). Should you be selected for a position with UNICEF, you either must be inoculated as required or receive a medical exemption from the relevant department of the UN. Otherwise, the selection will be cancelled.

UNICEF also adheres to strict child safeguarding principles. All selected candidates will undergo rigorous reference and background checks and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

Government employees that are considered for employment with UNICEF are normally required to resign from their government before taking up an assignment with UNICEF. UNICEF reserves the right to withdraw an offer of appointment, without compensation, if a visa or medical clearance is not obtained, or necessary inoculation requirements are not met, within a reasonable period for any reason.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.