Marketing Coordinator

Job Summary

The Marketing Coordinator develops marketing strategies and creates effective marketing campaigns consistent with Small Business Development Center initiatives.
FGCU is a member of the State University System of Florida and an Affirmative Action and Equal Employment Opportunity and Access Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, disability, sex, pregnancy, national origin, marital status, genetic predisposition, sexual orientation, gender identity/gender expression, veteran status, and any other protected class(es), as required by applicable state and federal law, as well as University regulations and policies.

Job Description

Typical duties may include but are not limited to:

• Develops marketing strategies and creates effective marketing campaigns.
• Provides creative leadership in generating original ideas for media outreach strategies that achieve strategic goals; ensures that the designs follow the correct branding; and are in-line with appropriate targets and timelines.
• Manages the design and development of website and social media content that supports the department’s marketing initiatives.
• Develops print and electronic publications including brochures, flyers, announcements, invitations, bulletins, newsletters, and handbooks.
• Develops department presentations for use at campus, stakeholders, legislative, and other departmental events.
• Develops new techniques, systems, and procedures to enhance the marketing efforts of the department.
• Reviews progress, evaluates effectiveness of marketing campaigns, implements new processes, and promotes best practices.
• Recruits, hires, trains, supervises, and evaluates clerical staff, OPS, and part-time student employees. Maintains work schedules, timesheets, and payroll action forms.
• Monitors production workflow.

Other Duties

• Performs other job-related duties as assigned.
• Assists with communication efforts during emergencies and provides assistance in the event of an emergency on campus.

Additional Job Description

Required Qualifications

• This position requires either eight years of directly full-time experience or, as an alternative, a Bachelor’s degree from an accredited institution in an appropriate area of specialization and four years of full-time experience directly related to the job functions.  
• Professional full-time experience in graphic design, marketing, public relations, or communications.
• Any appropriate combination of relevant education, experience, and/or certifications may be considered.
• Experience operating a personal computer and proficient with Microsoft Office (Word, Excel, Publisher, and Outlook).

Preferred Qualifications

• Master’s degree from an accredited institution in marketing, public relations, communications, or other closely related field.
• Experience in graphic design, marketing, public relations, or communications in a higher education setting.
• Experience using Adobe Photoshop, InDesign, or other software used for graphic design and/or multimedia production.

Knowledge, Skills & Abilities

• Knowledge of marketing principles, including promotion and public relations.
• Knowledge of media production, communication, and dissemination techniques and methods, including alternative ways to inform and entertain via written, oral, and visual media.
• Excellent interpersonal, verbal and written communication skills.
• Skill in completing assignments accurately and with attention to detail.
• Strong organizational skills and an ability to prioritize and complete simultaneous projects within deadlines.
• Ability to work successfully as both a member of a team and independently with minimal supervision.
• Ability to work under pressure and meet close deadlines.
• Ability to take initiative to plan, organize, coordinate and perform work in various situations when numerous and diverse demands are involved.
• Ability to think critically and creatively, have a high standard of integrity, and be motivated to incorporate best practices into the organizational structure.
• Ability to thrive in an organization that values the diversity of its student body and workforce and actively promotes an equitable environment.
• Ability to operate personal computers with proficiency and learn new applications and systems.

Pay Grade 17