Manager of Annual Giving

Looking to innovate, grow, and make a positive impact on the
lives of others? Join a nonprofit service and advocacy organization
whose mission is to improve the lives of older adults, especially
those who are struggling.

We Are NCOA and we believe every person deserves to age well.
That’s why we’re on a path to improve the lives of 40 million older
adults by 2030. NCOA, a national voice for every American’s right
to age well, has an exciting opportunity for a Manager of
Annual Giving in its Arlington, VA
office (hybrid schedule). 

The Manager of Annual Giving works with the
Senior Director of Philanthropy to strengthen NCOA’s individual
giving program to advance NCOA’s mission and grow unrestricted
revenue. The Manager of Annual Giving is responsible for the
development and management of annual giving strategies and
campaigns for individuals including seasonal and monthly campaigns,
social and paid media, email marketing, donor acquisition, and
donor retention and advancement of multi-year commitments.
Essential to this role is the development of donor stewardship
initiatives including but not limited to a sustaining monthly
giving program and bringing to the table new ideas for donor
prospecting and marketing.

Positions at this level typically report to a senior director
and require advanced knowledge and experience as well as management
capabilities. Incumbents are required to make independent
judgements within their scope of work and require minimal
oversight.  Incumbents generally have eight or more years of
experience in their discipline and a bachelor’s degree or the
equivalent, as well as substantive experience at this level. 
Graduate level degrees may be considered in lieu of experience.

To apply, please submit a resume, along with a cover letter, and
two recent writing samples. The cover letter should introduce and
describe the impact of the two recent writing samples: one for
current donors and one for prospective donors.

KEY RESPONSIBILITIES

• This position is highly collaborative, requires keen
  project management skills, and works to improve key performance
  metrics with Advancement Team members to increase engagement and
  donor conversion through multiple channels, e.g., digital
  platforms, email marketing strategies, social and paid media
  strategies, and data-driven donor segmentation.
• In collaboration with the Senior Director of Philanthropy, set
  the tone and direction of overall individual giving campaigns.
• Build on lessons learned and industry best practices to design
  and lead individual giving strategies that achieve aggressive donor
  engagement, conversion, retention, and revenue goals.
• Create and lead all individual giving campaigns—strengthening
  existing year-end and spring initiatives, and developing smaller,
  monthly efforts—that facilitate 12-months of giving opportunities
  to donors and prospects.
• Create and lead strategies and programs that drive cultivation,
  stewardship, relationship management, and annual gift
  upgrades.
• Develop and manage a donor-informed monthly giving
  program.
• Synthesize internal and external data to create donor profiles
  that drive acquisition through direct mail and digital
  channels.
• Develop messaging and edit content working in tandem with the
  Marcomm team’s brand building efforts and define cohesive message
  testing strategies to continually improve donor communications in a
  methodological manner.
• Develop and drive digital marketing strategies in collaboration
  with Advancement’s Digital & Marcomm teams to engage, convert,
  and retain individual donors and prospects.
• Manage consumer-facing planned giving tools, identify prospects
  for estate planning education, and facilitate digital/print
  outreach.
• Collaborate with Administrative staff on in-house donor
  mailings and other fundraising campaigns and donor-stewardship
  requirements.
• Achieve performance measures/accountabilities including but not
  limited to:
• Increase annual giving revenue and active donor file, including
  donor acquisition and retention (specific targets to be developed
  annually)
• Support the development of a major gift program for NCOA
  (shared with the Senior Director of Philanthropy and the CDMO)
• Help achieve national leadership gift goals for the annual fund
  campaign (targets to be determined)
• Other responsibilities as required.

PROFESSIONAL EXPERIENCE/QUALIFICATIONS

• Bachelor’s degree and 8+ years of individual giving
  experience.
• Minimum of 5 years of successful digital fundraising
  experience.
• Strong writing, message development, and project management
  experience.
• Excellent written and verbal presentation skills necessary,
  including the ability to articulate the case for support so
  individuals “buy into” NCOA’s vision/mission/goals.
• Interest in major gift and/or related engagement
  preferred.
• Familiarity/knowledge of tax laws that impact charitable
  giving, personal assets, and estates.
• Exceptional interpersonal skills and ability to work in a
  collaborative team environment a must.
• Strong working knowledge of MS Office, Salesforce, Blackbaud,
  and other business-related presentation software.
• Experience in a national non-profit environment highly
  preferred.

The physical demands described here are representative of
those that must be met by an employee to successfully perform the
essential functions of this job. Reasonable accommodations may be
made to enable individuals with disabilities to perform the
essential functions.

PHYSICAL DEMANDS

• Occasionally required to sit.
• Occasionally required to walk.
• Occasionally required to reach with hands and arms.
• Occasionally required to talk or hear.
• Occasionally required to bend, lift, or climb stairs.
• Occasionally required to lift light weights (less than 25
  pounds).

WORK ENVIRONMENT

• The noise level in the work environment is usually
  moderate.

NCOA is an Equal Employment Opportunity Employer and a
Diversity, Equity, and Inclusion Champion. We are committed to a
work environment that supports, inspires, and respects all
individuals and in which personnel processes are merit-based and
applied without discrimination on the basis of race, color,
religion, sex, sexual orientation, gender identity, marital status,
age, disability, national or ethnic origin, military service
status, citizenship, or any other characteristic protected by
applicable law. NCOA believes that diversity and inclusion among
our teammates is critical to our success, and we seek to recruit,
develop, and retain the most talented people from a diverse
candidate pool.