Marketing Manager Demand Generation

Job title:

Marketing Manager Demand Generation

Company

Gamma Telecom

Job description

We understand that the best business partnerships are genuine and trust comes easily when you have the right partner beside you. That’s why we place relationships at the heart of everything we do.A different breed of communications provider. Loyal. Supportive. Reliable. By your side. Together, we can accomplish extraordinary things – we can be GoodTogether.Our marketing team have a great role as Marketing Manager supporting our enterprise sales team. You’ll be leading the creation and execution of multi-channel marketing campaigns, with a focus on maximising marketing investment to drive lead conversion in our strategic growth markets.What will you be doing day-to-day? 📞

• Responsibility for activity in the full campaign lifecycle – from brief, through to creation and delivery to support sales engagement, lead gen and driving new business engagement

• Utilise multiple integrated channels including, but not limited to:

• Support the execution of Industry exhibitions, digital and hybrid events, hospitality with support from the Events team

• Provide clear and engaging supporting campaign briefs to ensure sales alignment

• Regular campaign analysis and performance reporting to drive continuous improvement and return on marketing investment

• Data segmentation for campaign execution, aligned to target ICP and intent signals

• Support and grow relationships with strategic partners and agencies, where appropriate to enhance marketing activity, including leading Analysts.

• Liaison with key business stakeholders to coordinate approvals and follow up as required

• Monitor UK telecoms and vertical market trends, competitive propositions, and marketing programmes to inform activity and drive engagement
• Develop and maintain multiple stakeholder relationships at all levels
• Develop a good understanding of our value proposition and go to market messaging for our products and solutions to inform copywriting and campaign creation

What you’ll need 🚀

• Demonstrable experience in a similar B2B marketing role, with proven success in executing multi-channel demand generation campaigns
• Previous experience in a technology marketing role, or similar sector advantageous
• Broad understanding of marketing techniques and strategies
• Experience in CRM and marketing automation platforms – Salesforce, Pardot or similar
• Experience in digital marketing application
• Strong copywriting capability is essential, in addition to good presentation and verbal communication skills
• Proficient user of Adobe Creative suite
• WordPress or similar CMS skills desirable
• Experience using virtual event or webinar platforms advantageous
• Confident manipulating and interpreting data using Excel

What do we offer? 💰

• 25 days PTO + bank holidays
• Your birthday off
• Private Medical Insurance
• Electric Vehicle (EV) scheme
• Pension plan
• Enhanced maternity and paternity leave
• Share-save scheme

A few things to note ✨A bit about us 🏢Gamma is a leading supplier of Unified Communications as a Service (UCaaS): we provide voice, data and mobile products and services to the UK, German, Spanish and Benelux business markets.Gamma is expanding its UCaaS presence in Europe with a family of businesses focusing on digital automation, delivering Gamma-powered services to SME customers via a network of channel partners in Germany, Spain, and the Benelux region.Gamma is a leading supplier of Unified Communications as a Service (UCaaS) in the UK, German, Spanish, Polish, and Dutch business markets. We are AIM listed and employs 1650 people. With a range of UCaaS, Mobile, and Connectivity services, Gamma provides robust and secure solutions that enable organisations to communicate, collaborate and offer a better customer experience.Gamma’s largest market is in the UK where our network-based services are supplied to SME, Public Sector, and Enterprise markets through a network of 1000 channel partners and its own direct sales and support capabilities. In addition, Gamma owns Exactive, a Unified Communications specialist and Microsoft Teams Voice Partner. Mission Labs is part of our team, a well-established UCaaS technology business that has built a reputation for creating technologically advanced solutions and delivering great service to its customers and partners. This enables Gamma to enhance and expand its cloud contact centre (CCaaS) technology as well as accelerating its digital channel strategy.Gamma is expanding its UCaaS presence in Europe with a family of businesses focusing on digital automation, delivering Gamma-powered services to SME customers via a network of channel partners in Germany, Spain, and the Benelux region.

Expected salary

Location

Portsmouth

Job date

Sat, 30 Mar 2024 03:36:29 GMT

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