United Nations Children's Fund
tendersglobal.net
Job Description
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Description
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Purpose for the job:
Assists in planning, implementing, monitoring and evaluating a communication strategy for digital and social media; contributing to UNICEF Afghanistan’s broader communication strategy to get children’s and women’s issues into the public domain, to strengthen political will in support of UNICEF’s mission and objectives in the country, and enhance the organization’s credibility and brand.
Summary of key functions/accountabilities:
Communication strategy: Digital media strategy designed, implemented and monitored, contributing to UNICEF Afghanistan’s broader communication strategy; in line with UNICEF Afghanistan’s public advocacy priorities; to stimulate public engagement; and to support resource mobilization.
- In close coordination with Communication Specialist, design and develop a digital media strategy for UNICEF Afghanistan along with a regularly updated production and engagement plan.
- Identify priority communication issues in close coordination with programme sections, for inclusion in the multimedia production plan and make sure these are regularly updated to reflect current country office as well as global priorities.
- Design a monitoring and evaluation plan for the strategy, including the development of indicators, baselines, and regular evaluations of progress made.
Management of websites and social media platforms: Websites and social media tools are successfully managed and regularly updated; providing active engagement platforms for youth, civil society, donors, media, and other partners.
- Effective and timely professional management of the creative implementation of the digital and social media strategy
- In close cooperation with the Communication Specialist, maintain and regularly update the UNICEF Afghanistan website and social media channels to increase engagement with the public, youth, partners, donors, and other key stakeholders.
- Identify and develop content and update messages for social media, including translation into Dari and Pashtu
- Identify new social media opportunities and develop UNICEF Afghanistan’s presence on new social media platforms as appropriate.
- Monitor and evaluate the use and effectiveness of UNICEF Afghanistan’s engagement online and on social media.
Multimedia production: Efficient and high-quality design and production of communication products and materials for digital and social media as well as print as appropriate. This includes videos, human interest stories, photos, profiles, and engaging updates. The production plan is regularly updated in coordination with the Communication Specialist, programme sections, and communication priorities.
- Support the production of communication materials for use on digital and social media. These include infographics, briefing notes, photographs, and videos that meet the country and global quality standards as set out in the Communication Toolkit.
- Assist in drafting and editing written content, including human interest stories and other advocacy/information materials for both web-based and traditional media, as appropriate.
- Follow up on the production of advocacy and communication materials and oversee the quality management of production, including graphic design and presentation, accuracy of translation, coherence, and relevance of the message.
- Maintain an up-to-date documentation center for communication materials including publications, human interest stories, public statements and press releases, photographs, and audio-visual materials.
- Recommend appropriate information and communication materials for use in digital and social media, as well as other advocacy and communication activities.
- Recommend established contacts, networks, resources, and processes to support digital and social communication activities.
To qualify as an advocate for every child you will have…
- A university degree in communications, Journalism, Public Relations, or related field
- A minimum of 1 (one) year of relevant professional experience in communication, print and broadcast media, journalism or interactive digital media.
- Field work experience.
- Developing country work experience and/or familiarity with emergency is considered an asset.
- Fluency in English is required. Knowledge of the local language Dari and/or Pashto is an asset.
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Communication strategy: Digital media strategy designed, implemented and monitored, contributing to UNICEF Afghanistan’s broader communication strategy; in line with UNICEF Afghanistan’s public advocacy priorities; to stimulate public engagement; and to support resource mobilization.
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