Social Media Manager

Job Title: Social Media Manager

Salary: £44,554 to £56,336 dependent upon experience

Contract: Full Time, Permanent

Location: Remote with meetings in London twice a month and in Wilton, Wiltshire once a month; occasional international travel to our programmes may also be required.

Reporting To: Head of Brand, Content and Partnership Communications

About HALO:

The HALO Trust is the leading global NGO addressing the impact and drivers of conflict in over 30 countries and territories, employing more than 12,500 staff. Our primary duty is to serve people affected by conflict, clearing landmines and the explosive remnants of war that threaten lives and livelihoods long after fighting has finished. We make land safe where war has ended, while also assisting those affected by active conflict and endemic violence, creating more durable solutions to support stability.

The HALO Trust strongly encourages people from diverse backgrounds to apply to this role. The HALO Trust is an Equal Opportunity Employer and does not discriminate against any applicant for employment because of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, or sexual orientation. The HALO Trust is committed to a culture that is both diverse and inclusive and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool.

About the role:

You’ll be joining HALO at a time of exciting growth and change, so this is a great opportunity for professional development. We are on a mission to transform our approach to comms and build the HALO brand globally. Social media is a vital bit of the jigsaw so if you’ve got the experience we need and the energy for an exciting hands-on challenge, we’d love to hear from you. Reporting to the Head of Brand, Content and Partnership Comms, and working with other colleagues in Comms as well as the wider organisation, you will draw on your experience of planning and delivering impactful social media campaigns to take our social media engagement to new heights.

Key Responsibilities:

• Develop and implement a social media strategy that makes effective use of all our stories and talented people to communicate news, bring our work to life and build authority
• Plan and execute ‘stand out’ campaigns, striking the right balance between paid and organic posts to grow our audience
• Work with colleagues in Comms and across HALO’s programmes to produce engaging content in a range of formats
• Share responsibility for uploading content to our website, ensuring it is optimised and includes the appropriate hyperlinks
• Build out and manage the content calendar, ensuring it is aligned with our evolving strategy and plan
• Amplify our reach and ensure we are following and engaging with the right partners and influencers
• Inspire programme colleagues to share stories and help them understand what good looks like, so the quality of content they provide us with improves
• Be prepared to flex content plans in response to breaking news; use initiative to follow/build lists of influencers, partners and journalists
• Use Google Analytics and Sprout Social to set and monitor goals, track conversions and measure engagement metrics
• Work with other digital colleagues to make best use of website analytics and social listening metrics to inform plans and showcase success, ensuring that insights are used to showcase success and inform our approach to future campaigns
• Keep us currently monitoring trends and technology and making sure we’re adapting to change

Who we’re looking for

• Someone who is a social media specialist with at least five years’ experience in dedicated social media roles
• Someone with experience in the non-profit sector, ideally with a NGO

• Someone who enjoys a hands-on role, with responsibility for developing strategy and working with colleagues to produce and amplify content
• Someone with a proven track record of managing and growing social media channels

Skills

• Knowhow to plan and deliver social media strategies for global channels
• Tip top copywriting and editing for digital channels
• Wide-ranging experience of producing creative and engaging content of a high quality in a variety of formats
• A creative flair for storytelling
• Demonstrable success in running paid social campaigns
• Applied knowledge of harnessing data insights to measure and report on campaigns and inform content strategy
• Strong understanding of audience segmentation/ how to target key audiences
• Proven ability to build relationships and collaborate across teams in order to coordinate content creation

Attributes

• A natural communicator who builds relationships easily
• A flexible team player, happy to support others in the team when needed
• Confidence to take the initiative, with the instinct to know what you don’t know
• Sense of humour
• Attention to detail
• A sense of adventure and willingness to travel to HALO programmes from time to time, to collect stories

All HALO staff are expected to undertake the following general duties:

• Work within the framework of HALO’s core values, promoting its ethos and mission statement
• Work towards achieving programme and/or group business plan objectives
• Ensure familiarity with and adhere to all HALO policies and procedures and keep informed of HALO activities
• Travel overseas as and when required
• To discharge duties and responsibilities under HALO’s Health and Safety Procedures which may include Risk and COSHH Assessments and participation in evacuation procedures as necessary

  This job description is intended to summarise the main duties and responsibilities of the post; this is not intended to be a full and exhaustive list of tasks. All HALO staff are expected to demonstrate flexibility and willingness to perform appropriate tasks when the need arises.

Benefits of working at HALO:

At The HALO Trust, we strive to live by our values, where every staff member is valued. We offer an inclusive working environment where staff treat one another with dignity and respect.

HALO offers a friendly, welcoming, and supportive place to work and as part of the halo team, you can enjoy a variety of benefits which include:

• Private medical insurance
• Contributory pension – HALO will match up to 5% of contributions
• 25 days annual leave and 8 public holidays
• Non-contributory life assurance (3 x salary)
• Occupational health services
• Flexible working
• Cycle to work scheme

To apply for this role, please submit your CV and supporting statement (no more than 2 pages) detailing why you are suitable for this role, before the closing date for applications which is 11.45pm on Tuesday the 16th of April 2024. If there is a sufficient calibre of applicants, we reserve the right to close the role earlier than the date noted.