Marketing Analyst, Marketing and Brand Building Section, Division of Private Fundraising and Partnerships

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Description

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Reporting to the Marketing Specialist, Planning & Measurement, and working closely with the brand specialist and wider team, HQ teams and country teams, the consultant will deliver on supporting our team to make the case for investing in brand while compiling anecdotal results that are attributable to our team’s HVA marketing campaigns, setting the team up for success in building a strategic approach to marketing and brand building for the private sector in 2025.

Work Assignments Overview

 To conduct a data landscaping and analysis of UNICEF’s brand performance, to map current brand positioning initiatives in key markets, to develop a strategic recommendation for UNICEF to consider when developing a strategic approach to brand for the private sector, to feed into the marketing measurement framework, and to build a case for brand.

 Deliverables

Develop the strategic approach and methodology on how to conduct the global brand data review, to be agreed by internal stakeholders. Deliverable 1 – Memo, incl. roles and responsibilities is developed, By July 2024.

•  Data visualization a, summary of brand measurement approaches and gap analysis. Brand data landscaping: map and solicit local brand data, brand measurement approaches, brand investment thresholds, brand campaign target audience from key countries.  Deliverable 2 – Global mapping of brand data and brand measurement approaches presented in a PowerPoint presentation, By September 2024
• Collaborating with multiple stakeholders, including a potential external vendor, to define a core set of metrics that assess the impact of UNICEF’s brand activities, serving as the basis for a consistent assessment of brand activity success and impact across multiple markets.  Deliverable 3- One big Workshop/set of 2-3 smaller workshops are conducted, to present the findings of the brand data landscaping and to identify a set of key core metrics to be used for assessing brand success moving forward, By November 2024
•  Compile and categorize the anecdotal results (from corporate and philanthropy) that are attributable to PMBB’s HVA marketing campaigns. Categorize these results based on predefined criteria to identify patterns, and success stories.  The objective is to create a repository of qualitative data that highlights the tangible impact of HVA marketing campaigns, and propose a process and structure that facilitates embedding such evidence into UNICEF’s UNISON system. Deliverable 4- Database document (format TBD) compiling categorized anecdotal evidence that’s collected from across different stakeholders and channels, highlighting the impact of our HVA marketing campaign, is finalized and ready to be used, By 31 January 2025 and Deliverable 5- Strategy document on how best to streamline the collection of such data is developed, By 15 January 2025

To qualify as an advocate for every child you will have… 

Education

• An advanced university degree in brand and marketing. Alternatively, a first level university degree in combination with two additional years of qualifying experience may be accepted in lieu of the advanced university degree.

Experience:

• At least 5 years of progressively responsible and relevant professional work experience in integrated and/or brand marketing is required.
• Experience gathering and analysing a broad range of inputs and data to deliver comprehensive insights and recommendations is required.
• Both private sector and non-profit experience is considered an asset.
• Agency or account management experience is considered an asset.
• Highly organized individual with strong management skills and the ability to prioritize and manage deadlines.
• Experience in international organizations and/or UN agencies, is considered an asset.

Language:

• Fluency in English is required. Knowledge of another UN language is an asset.

Source: https://jobs.unicef.org/en-us/job/571350/consultant-7-months-homebased-marketing-analyst-marketing-and-brand-building-section-division-of-private-fundraising-and-partnerships-pfp

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