Senior Marketing Manager

About Free to Feed:

Free to Feed is a not-for-profit social enterprise that empowers people from refugee backgrounds to connect through a shared love of food, storytelling, and cultural exchange as they resettle in their new community.

Known for our rich cooking experiences, nourishing events, and a warm, generous community spirit, Free to Feed is a place where you can feel genuinely excited to do meaningful work every single day. We pride ourselves on being a creative, effective, problem-solving, and passionate team. Our core values are Curiosity, Respect, and Positivity.

About the Role:

We are looking for a Senior Marketing Manager to join our team. This senior role involves strategy, campaign and project management, brand management, creative development, hands-on digital marketing, team leadership, and PR. You will work with key internal and external stakeholders to drive Free to Feed’s enterprise, keeping our cooking experiences and event offerings in the spotlight through strategic and consistent marketing activities that uphold the Free to Feed brand.

Why Work at Free to Feed?

• NFP Salary Packaging: Take advantage of not-for-profit salary packaging options, which can increase your take-home pay by reducing your taxable income.
• Meaningful Work: Contribute to a mission-driven organisation that empowers refugees and asylum seekers through food, storytelling, and cultural exchange.
• Dynamic and Diverse Team Environment: Join a creative, passionate, and diverse team that values curiosity, respect, and positivity.
• Impactful Role: Play a crucial part in shaping and promoting unique cooking experiences and creative cultural events that make a difference in the community.
• Innovative Culture: Be part of an innovative environment where your ideas and solutions are valued and encouraged.
• Flexible and Respectful workplace: Enjoy a flexible work environment where you can manage your time with trust and autonomy.
• Community Engagement: Engage with a warm and generous community, building meaningful connections through shared experiences.

Key Responsibilities:

Strategy:

• Support the Head of Marketing to develop and deliver Free to Feed’s annual marketing and revenue strategy.
• Develop comprehensive marketing strategies, communications, and key sales messages for all our event and experience offerings.
• Lead Free to Feed’s content and digital strategy across Instagram, Facebook, LinkedIn, our website, blog, search, and eDMs.
• Stay updated on the latest digital marketing best practices and trends.

Campaign & Project Management:

• Lead the strategy development and execution of digital marketing campaigns, communications, and content across various channels.
• Develop campaign briefs, key messages, and communication schedules.
• Measure, report, and analyse campaign performance, translating insights into actionable recommendations.
• Lead key content or event marketing partnerships as they arise.

Public Relations:

• Draft press releases and nurture media contacts to promote Free to Feed’s projects, campaigns, and events.

Team & Culture:

• Manage and mentor the marketing team, providing guidance and support.
• Foster a team culture of cohesion, collaboration, shared problem-solving, and innovation.
• Champion diversity and inclusion in all marketing activities.

Required Skills and Experience:

• Minimum 6 years of marketing experience.
• Demonstrated experience in creating and managing marketing/advertising campaigns across owned, paid, and earned media.
• Strong project management skills with the ability to prioritize multiple activities.
• Experience in integrated content creation across digital, social media, paid media, and print.
• Proficiency in design and branding, with hands-on experience in Canva/Adobe Suite (Photoshop, InDesign, Illustrator).
• Passion for visual storytelling and language.
• Experience in brand management and public relations is desirable.

Personal Attributes:

• Knowledgeable, compassionate, patient, and a good leader.
• Self-motivated, with the ability to work under pressure, independently, and flexibly.
• Highly developed interpersonal skills and the ability to engage with a diverse team.
• Positive, calm, and curious temperament.
• Ability to thrive in a dynamic environment.
• Passion for Free to Feed’s mission and values, particularly empathy and understanding for storytelling involving newly arrived people and the refugee community.

next steps

If you have any questions about the role, please email [email protected], using the subject line: Senior Marketing Manager enquiry via EthicalJobs.

Please note: we will be interviewing strong candidates as we get their applications, so if this role sounds like it’s right for you, applying sooner rather than later will be an advantage!