Public Relations Strategist

Overview

Position Objectives:

• To advance animal rights by generating specialized media coverage of PETA’s campaigns
• To coordinate outreach and correspondence with media representatives and establish long-lasting productive professional relationships to help ensure animal rights issues remain in the spotlight

Primary Responsibilities and Duties:

• Generate press coverage for PETA campaigns and specialize in celebrity, influencer, sports, and Animals in Film and Television (AFTV)-related media pitches through:
  • Becoming an expert in and applying your knowledge of sports, celebrity, and entertainment media to brainstorm ideas for potential campaigns and press opportunities
  • Establishing, developing, and maintaining contacts with reporters, editors, podcast hosts, and producers who cover, or would be interested in covering, issues related to PETA’s work, across all media platforms
  • Researching and identifying appropriate local and national media outlets and podcasts for placing coverage of PETA’s efforts
• Develop new pitch ideas and ways to revamp news releases and pitches in order to increase media coverage of PETA campaigns
• Keep up to date on job transitions/changes in the journalism industry
• Monitor trends in sports, celebrity, and entertainment media coverage and news readership
• Represent the organization to the media, attending meetings and events as needed
• Monitor email and voicemail afterhours and, as needed, manage rush media requests
• Perform any other duties assigned by the supervisor

Requirements:

• Bachelor’s degree or equivalent experience working in a professional environment
• Minimum of two years of professional working experience in public relations or the media industry
• Demonstrated ability to build effective relationships and deal with a variety of people in a professional manner
• An interest in the news and public relations
• Willingness and ability to be on call and service rush news releases during weekend and evening hours
• Thorough knowledge of animal rights issues and campaigns and a desire to pursue a career in animal rights
• Interest in celebrities and the entertainment industry
• Professional writing experience, including newspaper or magazine writing experience
• Demonstrated thorough knowledge of animal rights issues and campaigns
• Demonstrated ability to work on multiple projects simultaneously
• Willingness and ability to travel on occasion
• Proven ability to take initiative and follow-through
• Demonstrated ability to make sound judgments and work independently
• Proven exceptional written and verbal communication skills
• Proven excellent organizational skills
• Proven ability to work well under pressure and meet tight deadlines
• Professional appearance and adherence to a healthy vegan lifestyle
• Support for PETA’s philosophy and the ability to professionally advocate PETA’s positions on issues
• Commitment to the objectives of the organization

The salary range for this position is $52,500 – $68,950 annually. The ultimate salary within this range that will be offered to a qualified candidate will be determined based on the candidate’s experience and the cost of living in the area in which the candidate will live and work.

A list of benefits available to qualified employees is available here.

Tagged as: public relations