Senior Regional Marketing Manager – DACH (12 month FTC)

Job title:

Senior Regional Marketing Manager – DACH (12 month FTC)

Company

HiBob

Job description

Description:About UsHiBob helps modern, mid-size businesses transform the way they manage people, giving HR and managers all they need to connect, engage, develop, and retain top talent. Since 2015, we’ve achieved consecutive triple-digit year-over-year growth, all backed by our amazing team of Bobbers from across the globe, making us the choice HRIS of over 3000 midsize and multinational companies.Our HR platform is intuitive, data-driven, and built for the way people work today: globally, remotely, and collaboratively. Fast-growing companies across the globe such as Monzo, Happy Socks, Fiverr, and VaynerMedia rely upon Bob to help them create the best work experiences for their people.Come and be you with usBeing a Bobber is all about being you. We want you to bring all parts of yourself to work, giving you the freedom and confidence to be the best you and do your best work. If that’s bubbly, shy, precise, funny, bold, kind, honest, brilliant, or anything in between, we’re waiting with open arms. Come join us.About you:We are looking for a data-driven and experienced Marketer to lead the DACH Marketing Strategy. You will be the market expert and consider yourself a T-shaped marketer who understands the full funnel of a SaaS buyer’s journey and knows how to effortlessly straddle between business strategy and the day to day execution.You understand how and when to plug in to the wider marketing team expertise and how to bring your strategy to life. You know how to articulate to an international team and what makes DACH tick. You will work across multiple different stakeholder groups across both the marketing department (Product Marketing, Partner Marketing, Customer Marketing) and beyond and will be a key player in our GTM ambitions.You’re confident and comfortable with taking an emerging market to the next level driving strong ARR and pipeline numbers and have the experience to show it. Whatsmore, you’ll love presenting to the business yours and the team’s ideas, plans, learnings and success.You’re someone who enjoys the autonomy and agility Regional Marketing provides and are able to view, understand and build on the “big picture” as part of a global company and yet thrive in the opportunity of a fast-paced scaleup.About the role:

• Strategic Marketing Planning: The role will be responsible for the DACH Marketing Strategy to deliver increased market share, build brand awareness, achieve pipeline generation targets, and drive prospects through the buyers’ journey. You will develop and implement DACH Strategic Marketing Plan, including Account-Based Marketing (ABM) strategies.
• Local Campaign Activation: Working with the framework of a centralised Marketing strategy, you will develop local strategies, campaigns, and co-marketing opportunities that reinforce HiBob’s mission to be the number one player for modern businesses in the DACH market. You will “Glocalise” centralised thematic campaigns as well as driving and executing regionally sourced campaigns, collaborating with various marketing teams including setting the strategy and working with the events manager on local events.
• Collaboration with Sales and Business Development: The role has a good understanding of sales cycles, and works closely with the central Marketing teams, Business Development & Sales teams to achieve overall pipeline targets. You will work closely with the Business Development and Sales teams to ensure marketing strategies are effectively communicated and integrated throughout the entire sales and buyer journey.
• Performance Measurement: Measure, quantify, and report on the performance of marketing strategies and campaigns for the DACH region.
• Market Research and Analysis: Support market research and analysis efforts to evaluate industry trends, working with Product Marketing to provide Market Intelligence insights.
• Relationship Building: Build and maintain strong relationships with key internal and external partners and DACH industry influencers.

Requirements:Requirements are often considered a measure of how equipped you are to do the job, but sometimes, they aren’t the only factor. If you don’t have nearly enough experience, or not all the skills, we’d still like to hear from you. This could be the perfect fit for you and us.Location: London, hybrid 2 days per week with ability to travel to Berlin regularly (also open to Berlin/Amsterdam 2 days per week)

• Extensive experience in Account-Based Marketing (ABM) strategies, including personalised marketing campaigns and targeted account engagement.
• Proficiency with ABM platforms, such as 6Sense, Demandbase, or Terminus, to drive and measure targeted marketing efforts.
• Demonstrated success in executing marketing strategies for enterprise and up-market segments, with a deep understanding of complex sales cycles and large account management.
• Ability to tailor ABM strategies to meet the unique needs and challenges of large enterprises
• Strong experience managing significant marketing budgets, ensuring alignment with ABM strategies and overall business objectives.
• Ability to thrive in a fast-paced, dynamic environment, with a proven track record of quickly adapting to changing priorities and market conditions.
• Strong analytical skills, with a data-driven approach to decision-making and campaign optimisation.
• Ability to craft ABM strategies that align with the unique aspects of B2B SaaS, including subscription models, customer retention, and upsell opportunities.
• Strong organisational skills, with the ability to manage multiple ABM campaigns and initiatives simultaneously.
• Compelling communicator, able to effectively convey complex ABM strategies and insights to diverse stakeholders.

Join our villageHiBob is a village filled with amazing people and we’re especially proud of that. It’s a place where Bobbers can be themselves. We’re about fun, dreams, hopes and ambition, just as much as we are about precision, growth, and top performance. Becoming a Bobber means you’ll receive competitive compensation, benefits, and pre-IPO equity alongside all of this:

• Cash allowance for health insurance
• Annual vision allowance
• Annual Headspace subscription and wellness benefits
• Travel support (cycle scheme and season ticket loans)
• Hybrid working from day 1
• Work from home allowance – to get your home office set up!
• Temporary remote work from anywhere in the world for up to 2 months (after 6 months of employment)
• Bob balance days – Enjoy a company-wide long weekend at the beginning of each quarter
• 2 Social Impact days per year for volunteering
• Awesome employee referral program- $2,500 for each successful referral with an additional ambassador programme
• Pension scheme auto-enrolment from day 1
• Fun company and team social events (locally and virtually with our global teams)
• We love birthdays – take the day off and receive a special gift

If this sounds like something you’ve been looking for, we’d love to have you. Come on, join our village!***Learn about ***BELONGING AT HIBOBOur success depends on our people, and we want HiBob to be a workplace where everyone can feel a sense of belonging and thrive, so we’re committed to being proactive at all levels so that our workforce reflects the communities in which we live, work, and hire.We are open to all talent. All qualified applicants will receive equal consideration for employment without regard to neurodiversity, race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class*(*US only).Please contact us if you’d like to discuss any adjustments to our process which might help you demonstrate your strengths and capabilities. We want you to bring the best of you. You can email or speak to the recruiter when they arrange a call with you.We will ask you to share some voluntary personal information as you apply. We want to have an opportunity to consider a diverse pool of qualified candidates. This information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. Please take a few moments to complete it. Hiring Managers do not have access to this information, and we will treat your information confidentially.Benefits:

Expected salary

Location

London

Job date

Sat, 29 Jun 2024 23:15:07 GMT

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