SOCIAL BEHAVIOR CHANGE DIGITAL CONSULTANT

AHO DEVELOPMENT OF COUNTRY GUIDELINES FOR THE USE OF SOCIAL MEDIA FOR SBC

1. PROJECT OVERVIEW

The use of social media for social behavior change campaigns by governments has accelerated in recent years mostly due to the COVID-19 pandemic. However, there remains a significant opportunity to raise awareness, build capacity, and scale best practices. Creating, maintaining, and monitoring social behavior change (SBC) interventions across digital health platforms does not have commonly recognized best practice guidelines. Moreover, the value of social media within an integrated approach is not fully recognized and many governments see it simply as a tool to issue public health messages.

The project aims to develop comprehensive guidelines for the use of social media in SBC campaigns to improve public health outcomes. The guidelines will be piloted in two countries and scaled up for broader adoption.

2. PROJECT OBJECTIVES

• Develop a set of technical guidelines for using social media in SBC campaigns.
• Pilot the guidelines in two countries and refine them based on feedback.
• Scale up the guidelines for broader adoption and sustainability.

3. SCOPE OF WORK

The project seeks to procure services of an SBC Digital consultant who will provide strategic leadership in delivery of the project scope of work.

• Project Management: Lead the project from inception to completion, ensuring all milestones are met including coordination with the core team, advisory and consultative groups. Support development detailed project plans, including timelines, milestones, and resource allocation.
• Stakeholder Engagement: Facilitate engagement with key stakeholders, including government officials, NGOs, multilateral and global organizations and other local implementing partners identified in the project. Coordinate regular meetings and workshops in collaboration with country SBD Digital focal points to gather input and feedback to ensure active participation and buy-in from all stakeholders.
• Guideline Development: Conduct a comprehensive needs assessment to validate key issues and target behaviors outlined in the project Theory of Change documentation. Develop draft guidelines based on best practices and stakeholder input. Validate the guidelines with the advisory group and pilot country representatives.
• Pilot Implementation: Oversee the pilot implementation of the guidelines in 2 countries working with local campaign teams to apply the guidelines in live SBC campaigns and gather insights and feedback to refine the guidelines.
• Monitoring and Evaluation: Support the evidence and insights team toDesign and implement a monitoring and evaluation framework to measure the impact of the guidelines including, analyzing data and reporting on the effectiveness of the guidelines. Use evaluation findings to make necessary adjustments and improvements.
• Scale-Up and Sustainability: Develop a scale-up plan to promote the guidelines for broader adoption and establish a sustainability plan to ensure the guidelines remain current and relevant. Collaborate with the design team to package the guidelines in different formats and strategic placements for easy access and use.
• Reporting and Documentation: Produce regular progress reports for the core team and stakeholders. Document all processes, challenges, and lessons learned. Prepare a final report summarizing the project outcomes and recommendations.

4. QUALIFICATIONS AND RELEVANT EXPERIENCE

1. Advanced degree in public health, communication, social sciences, or a related field.
2. Minimum of 5 years of experience in digital SBC projects, particularly in the health sector.
3. Proven expertise in social media strategies, digital marketing, and behavior change communication.
4. Excellent project management, communication, and stakeholder engagement skills.
5. Ability to work collaboratively with diverse stakeholders including Government stakeholders and adapt strategies to local contexts. Availability and timelines

5. DELIVERABLES AND TIMELINES

The project will be implemented over 24 months (October 1st 2024 – September 31st 2026) with the pilot stage being the longest at six months.

Activities:

Stage 1

• Validation of existing resources

• Development of technical guidelines document

• Validation of technical guidelines.

  Deliverable:

• Technical guidelines validation criteria & potential partners list to support guidelines development

• Project design

• V1.0 Technical guidelines

Stage 2

• PILOT

Deliverable:

• PILOT report
• V2.0 Technical guidelines documentation
• updated based on insights and learning from PILOT

Stage 3

Scale up and sustainability

• Packaging for uptake
• Guidelines endorsement
• Promotion

Deliverable:

• Sustainability plan
• Potential gatekeepers list by category
• Technical guidelines uploaded in identified SBC resource sites
• Technical guidelines endorsed

5. COST AND COMPENSATION

The consultant will deliver the assignment as seen above and payment done upon achievement of each deliverable/milestone. Direct project specific expenses (e.g. meeting and travel) will be covered separately on a pre-approved plan.

6. EVALUATION CRITERIA

1. Professional Qualifications: 5%

• Educational Background: Advanced degree in public health, communication, social sciences, or a related field.
• Certifications: Relevant certifications in project management, digital marketing, or behavior change communication.

2. Relevant Experience: 15%

• Digital SBC Projects: Minimum of 5 years of experience in managing digital SBC projects, particularly in the health sector.
• Social Media Strategies: Proven expertise in developing and implementing social media strategies for behavior change.
• Project Management: Demonstrated experience in leading multi-stakeholder projects, including defining scope, timelines, and deliverables.

3.Technical Expertise: 15%

• Content Development: Skills in creating engaging and culturally appropriate content for social media platforms.
• Platform Knowledge: In-depth knowledge of various social media platforms and their best practices for health communication.
• Data Analysis: Ability to analyze data to inform strategy and measure the effectiveness of interventions.

4.Stakeholder Engagement: 10%

• Communication Skills: Excellent verbal and written communication skills to effectively engage with diverse stakeholders, including government officials, NGOs, and community leaders.
• Collaboration: Ability to build and maintain strong relationships with stakeholders to ensure their active participation and buy-in.
• Cultural Sensitivity: Understanding of local cultural contexts and ability to tailor engagement strategies accordingly.

5.Strategic Planning and Scope Definition: 10%

• Needs Assessment: Ability to conduct comprehensive needs assessments to identify key issues and target behaviors.
• Scope Definition: Skill in defining clear project scope, objectives, and deliverables in collaboration with stakeholders.
• Strategic Thinking: Capacity to develop strategic plans that align with the goals of the ministry of health and address identified needs.

6.Monitoring and Evaluation: 10%

• Impact Assessment: Skills in designing and implementing monitoring and evaluation frameworks.
• Continuous Improvement: Commitment to using evaluation findings to improve future interventions.

7.Innovation and Creativity : 10%

• Creative Thinking: Ability to develop innovative approaches to behavior change communication.
• Adaptability: Flexibility to adapt strategies based on emerging trends and feedback.

8. Reporting and Documentation: 15%

• Reporting Skills: Ability to produce clear and concise reports, documenting project progress, challenges, and outcomes.
• Documentation: Skill in maintaining comprehensive project documentation for future reference and learning.

9. Budget Management : 5%

• Financial Planning: Experience in developing and managing project budgets.
• Cost Efficiency: Ability to deliver high-quality results within budget constraints.

10.Client and Stakeholder Feedback: 5%

• References: Positive feedback from previous clients and stakeholders.
• Case Studies: Demonstrated success in similar projects through case studies or portfolio examples.