Email Marketing Specialist

Job title:

Email Marketing Specialist

Company

KCH Transportation

Job description

At KCH Transportation, you’ll have the opportunity to drive impactful email campaigns that fuel lead generation and business growth within a dynamic logistics environment. You’ll work alongside a collaborative team, leveraging Salesforce and innovative marketing strategies to shape the future of our customer outreach efforts.Essential Duties and Responsibilities:

• Campaign Development: Design and implement email marketing campaigns, including promotional, transactional, and automated campaigns that resonate with our target audience.

• Copywriting: Create compelling and persuasive email copy that clearly communicates our value proposition, engages recipients, and encourages action. Tailor messaging to different audience segments to improve relevance.

• Audience Segmentation: Analyze customer data to create targeted email lists and segments to ensure relevant messaging.

• Content Creation: Collaborate with the content team to develop email graphics and layouts that align with brand guidelines, ensuring a cohesive and visually appealing presentation.

• Performance Analysis: Monitor and analyze campaign performance metrics, such as open rates, click-through rates, and conversions, to identify areas for improvement and optimize future campaigns.

• A/B Testing: Conduct A/B testing on subject lines, content, and send times to enhance email performance and engagement.

• Compliance: Ensure all email campaigns comply with industry regulations and best practices, including GDPR and CAN-SPAM.

• Collaboration: Work with cross-functional teams, including sales, customer service, and logistics, to gather insights and feedback that inform email strategy.

• Database Management: Maintain and update the email marketing database to ensure data accuracy and optimize segmentation efforts.

• Bachelor’s degree in Marketing, Communications, Business, or a related field.

• 2+ years of experience in email marketing, preferably within the logistics or B2B sector.

• Proven experience in copywriting, with a strong portfolio showcasing your ability to craft engaging marketing content.

• Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, Salesforce) and marketing automation tools.

• Strong analytical skills with experience in data interpretation and reporting.

• Excellent written and verbal communication skills.

• Knowledge of HTML/CSS for email templates is a plus.

• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

• Familiarity with CRM systems and data management practices.

Expected salary

Location

Brentwood, Essex

Job date

Sun, 06 Oct 2024 06:32:47 GMT

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