Positioning in Web3 Communication Consultant

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Description

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We are looking for a detail-oriented and strategic Positioning in Web3 communication Consultant with expertise in communications, web3 and blockchain technologies. In this position, you will develop and implement a communication strategy to position IDB Lab as a leader in Web3, blockchain, digital wallets, and tokenization. Responsibilities include managing public relations, creating content, organizing campaigns and events, and evaluating communication effectiveness.

You will be part of the LACChain team within IDB Lab. This team is responsible for the development of Web3 and blockchain ecosystems in Latin America and the Caribbean.

What you’ll do:

• Develop and implement a comprehensive Web3 communication strategy that positions IDB Lab as a leader in the use and expansion of Web3, blockchain, digital wallets, and tokenization solutions. This involves setting clear goals, identifying key audiences, and defining core messaging across all communication platforms to promote the enhanced capacities of IDB Lab staff.
• Cultivate relationships with media outlets, strategic partners, and stakeholders to secure positive and relevant coverage, contributing to IDB Lab’s positioning as a pioneering entity in Web3 technologies. You will work to ensure that IDB Lab’s leadership in blockchain, digital wallets, and tokenization is consistently highlighted in public narratives.
• Create and manage high-quality content that showcases IDB Lab’s initiatives supported by LACChain, sharing success stories and lessons learned. You will ensure messaging consistency regarding the impact of Web3, blockchain, and digital wallets across various platforms—including websites, social media, reports, newsletters, and case studies—maximizing visibility and engagement.
• Plan and execute impactful communication campaigns and events (both virtual and in-person) that highlight IDB Lab’s achievements and role in Web3 ecosystem development. These events will promote capacity-building initiatives and strategic partnerships, demonstrating how LACChain’s support fosters sustainable development and the regional scalability of innovative projects.
• Articulate the value of LACChain’s advisory services and technical support, showcasing their role in scaling successful blockchain initiatives within IDB Lab across the LAC region. You will also promote capacity-building efforts that aim to develop a skilled workforce at IDB Lab, proficient in Web3 technologies, blockchain, and tokenization.
• Measure and assess the impact of communication campaigns using analytics and metrics, making data-driven adjustments to strategies for improved outcomes. You will report regularly on campaign performance, illustrating how LACChain contributes to advancing IDB Lab’s mandate and enabling the scalability of key projects.
• Collaborate closely with IDB Lab staff, the LACChain team, and key partners to ensure alignment in messaging that highlights the transformative potential of blockchain technologies. This collaboration will drive cohesive communication efforts across internal and external channels.
• Coordinate with IDB’s communications team and LACNet communications team to foster strategic partnerships with private companies, governmental organizations, and industry leaders. Your efforts will amplify IDB Lab’s role in driving ecosystem development, ensuring alignment with broader goals to leverage additional resources for greater outcomes.
• Actively participate in meetings with IDB Lab staff, LACChain/LACNet teams, and key stakeholders, fostering collaboration and alignment across all involved parties.

What you’ll need:

Education:

• bachelor’s degree in communication, International Relations, Public Relations, Marketing or related fields.

Experience:

• At least 2 years of relevant professional experience in leading and executing communication strategies. 

Languages:

• English and Spanish

Key skills:

• Additional specialized studies or courses on blockchain will be positively valued.
• Proven experience in Web3 and blockchain communication campaigns.
• Proven experience in implementing effective communication campaigns for local, regional, or global positioning and recognition of the organization.
• Strong background in communication, marketing, and/or public relations.
• Solid knowledge and experience in Web3 technologies, blockchain/DLT, digital identity, digital wallets, and their application in various sectors will be positively valued.
• Experience or knowledge of Latin America and the Caribbean.
• Desirable experience in digital transformation, adoption of new technologies, and promotion of innovation.
• Proficiency in Spanish and English, both spoken and written, is required.
• Strong interpersonal communication and effective communication skills.
• Ability to work independently and as part of a team.
• Ability to work effectively in a dynamic, results-oriented environment.
• Ability to work in a multicultural and multidisciplinary environment.
• Demonstrated skills in solving complex problems and making decisions.
• Enthusiastic and motivated personality.
• Creativity, passion, initiative, flexibility, enthusiasm, and proactivity.

Source: https://iadbcareers.referrals.selectminds.com/jobs/positioning-in-web3-communication-consultant-lab-dis-6610

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