Fundraising Officer

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Description

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How can you make a difference? 

The position of Fundraising Officer at the NOA level reports to Fundraising Officer (NOB level). The post is responsible for developing and implementing digital marketing activities to maximize donor acquisition scale and efficiencies, and to provide insights to inform optimization decisions through indepth analysis. And through careful management of the digital agencies, delivers a smooth and effective digital operation.

Key functions, accountabilities and related duties/tasks:

Manage digital acquisition activation:

• Responsible for overall planning, implementing, monitoring and optimization of digital marketing activities including online advertising, SEM and other digital channels.
• Grow donor acquisition efficiencies by providing insight and ideas to inform testing options, for digital marketing activities across all channels with timely indepth analysis of donor behavior and profile.
• Research new advertising and marketing venues, stay abreast of online marketing trends; develop and maintain relationships with vendors and partners.
• Prepare a well-structured documentary of all the projects, including contract-related content requests and requirements based on audience and media demands, performance evaluation, etc.

Develop multiple digital creative assets to support the digital Acquisition activities.

• Provide innovative ideas and concepts that can be developed into actual creative assets for digital acquisition for better donor journey integration and value maximization.
• Coordinate with all stakeholders to plan and implement the full-year digital creative with the up-to-date format and concept.
• Provide detailed and informative briefs to agency and media partners for campaign requirements, creative guidelines, development regulations, and working processes to avoid misunderstanding.
• Prepare a fine copy of translation and documentation for the internal quality control process and make sure the final deliverables align with UNICEF’s brand guidelines.
• Close work with creative agencies, media partners, and teams to deliver quality innovative material, including requirement collection multi-party working process setup, schedule control, design, and production.
• Share up-to-date on current and emerging digital trends, best practices, and technologies with team members and engage in all the brainstorming activities.

Impact of Results:

• Growth and sustainability of RR income
• Growth of pledge file
• Growth and sustainability of IFR income, in particular un-earmarked income from pledge giving

To qualify as an advocate for every child you will have…

Minimum requirements:

• Education requirements: A university degree is required in one of the following fields: business administration, marketing, or equivalent experience in digital marketing.
• Experience required: A minimum of one year of professional experience in digital markets or e-commerce operations required.
• Experience in search engine, display ad, email marketing, content management system, social media, eCommerce and analytics is required.
• Language requirement: Fluency in English and Mandarin Chinese is required.

Source: https://jobs.unicef.org/cw/en-us/job/577260

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