Marketing Research Analyst (R3)

Do you like to study data and find yourself asking questions about what else can be discovered? If so, the Pennsylvania Fish and Boat Commission has the perfect opportunity for you! As a Marketing Research Analyst, you will utilize data to help our dynamic marketing and outreach team enhance efforts to recruit, retain, and reactivate anglers and boaters in Pennsylvania. Apply today to become part of a team that is committed to caring for the natural world by showing people the joy of fishing and boating as well as the importance of caring for our waters and the life that depends on it!

DESCRIPTION OF WORK

As a Marketing Research Analyst, you will be responsible for overseeing and conducting market research, extracting data from internal and external sources, as well as performing analytical and evaluative work. Your dedication will help guide agency marketing initiatives that improve agency efficiency and effectiveness through recruitment, retention, and reactivation of anglers and boaters in Pennsylvania. Work includes gathering, organizing, and analyzing data to determine impacts of changes and developing solutions and recommendations, including developing statistical and narrative reports. As a contributing member of the creative team developing content for all Pennsylvania Fish and Boat Commission (PFBC) communication channels for outreach and marketing, you will have the opportunity to lead the analysis and review of marketing program outcomes to improve their effectiveness and impact on sales and engagement with PFBC initiatives. Work is performed independently to gather, manipulate, interpret, and synthesize data on market forces, trends, and human dimensions.

Interested in learning more? Additional details regarding this position can be found in the position description. 

Work Schedule and Additional Information:

• Full-time employment.
• Work hours are 8:00 AM to 4:00 PM, Monday – Friday, with a 30-minute lunch.
• Telework: You may have the opportunity to work from home (telework) part-time. In order to telework, you must have a securely configured high-speed internet connection and work from an approved location inside Pennsylvania. If you are unable to telework, you will have the option to report to the headquarters office in Harrisburg.
• Salary: In some cases, the starting salary may be non-negotiable.
• You will receive further communication regarding this position via email. Check your email, including spam/junk folders, for these notices.

REQUIRED EXPERIENCE, TRAINING & ELIGIBILITY

QUALIFICATIONS

Minimum Experience and Training Requirements:

• One year as a Program Analyst 1; or
• Two years of analytical experience, one of which includes professional experience in program evaluation and the development of program recommendations, and a bachelor’s degree; or
• An equivalent combination of experience and training

Other Requirements:

• This particular position also requires one or more years of full-time experience developing and utilizing database queries such as SQL queries to collect and organize data and extract relevant insights or answer predetermined questions.
• This particular position also requires one or more years of full-time experience evaluating market research and industry trends to make informed decisions on marketing/advertising strategies.
• You must meet the PA residency requirement. For more information on ways to meet PA residency requirements, follow the link and click on Residency.
• You must be able to perform essential job functions.