Fund Raising Specialist

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Description

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• Place the assigned portfolio of markets in the strongest position to deliver ambitious growth in long term income, especially in digital, with a focus on increasing the proportion of unrestricted income to support UNICEF’s work globally.
• Focus the markets on achieving the 2022-2025 IG income goals and the next level of income growth required across the main IG income streams of regular giving, cash, and legacy.
• Support markets in transitioning to a digitally enabled fundraising model, emphasizing diversification while safeguarding existing income streams.
• Ensure an audience-centered marketing approach develops in markets and ensure that IG teams build long-lasting, high-quality donor relationships that maximize lifetime value, minimize churn, and maximize net returns.
• Leverage emergency fundraising in markets as a growth driver and opportunity for further donor engagement.
• Ensure markets build the pipeline for legacy giving to maximize lifetime giving and minimize missed income opportunities.
• Act as the IG country focal point for your portfolio, working in partnership with markets and the IG team of specialists to guide markets and teams in delivering a strategic marketing approach to Individual Giving.
• Collaborate with markets to establish a shared understanding of market performance, identify opportunities, highlight development areas, and define the necessary skills to achieve income growth targets.
• Stimulate market demand for IG specialist support in areas where clear potential impact has been identified, including:
• Communications and content, ensuring insight-led value propositions and resonant omnichannel experiences.
• Maximizing product revenue, channel activation and delivery, developing Martech capabilities, digital tools and analytics, infrastructure, platforms, and expertise, including responsible use of AI.
• Product innovation, improving donor servicing for an excellent supporter experience.
• Serve as the bridge between markets and global teams, aligning demand and supply for PFP support.
• Engage markets in initiating Objectives and Key Results (OKRs) and developing Key Performance Indicators (KPIs) that drive business performance, taking a comprehensive cost perspective and contributing to the achievement of relevant fundraising KPIs.

• Act as a catalyst, inspiring, enabling, and empowering IG fundraising teams to embrace key priorities and projects.
• Provide crucial support for organizational shifts towards a strategic marketing approach.
• Serve as a trusted advisor to fundraising leaders and their teams, offering guidance and strategic insights.
• Coach IG specialists and markets to cultivate a growth mindset, leveraging existing knowledge to unlock new potential in their markets.
• Drive agility and people development, upgrading skills to improve processes and results, and accelerate operational marketing capabilities.
• Support markets in cultivating a culture of testing, learning, and systematic experimentation. Infuse teams with a spirit of fact-based optimization to enhance overall performance.
• Ensure continuous access and information flow with the Private Fundraising and Partnerships (PFP) division.
• Collaborate across PFP to create a clear understanding of PFP offerings, solutions, and expertise. Communicate this information effectively to the markets.

• Analyze market needs against global IG OKRs and scope the best-fit tailored IG offer for joint implementation, enhancing market-level capabilities.
• Communicate and refine partnerships on the IG offer with markets.
• Conduct retrospectives and post-implementation reviews for thorough evaluation.
• Structure market engagements to intensify IG support for sensemaking and strategic problem-solving.
• Engage markets in regular strategy, planning, and results reviews.
• Support markets in their IG investment approach and allocation from headquarters.
• Guide markets on agency and partner relationships.
• Create regional and global thought leadership touchpoints for IG strategic vision.
• Build networking opportunities for markets to engage with other IG specialists and share knowledge.

• Provide leadership to engage and align the IG team of specialists (non-direct reports).
• Mobilize the team to deliver on IG objectives and key results.
• Actively manage workflow balance (using Agile methodology and tools), for both sustaining established market operations and long-term impact.

• Keep stakeholders updated on market developments.
• Collaborate with global IG managers to address delivery blockers.
• Provide concise and insightful strategic market feedback to the global IG team.
• Offer a diagnostic perspective on market challenges and opportunities.
• Support markets and stakeholders through regular reporting and management processes.
• Adhere to global standards and promptly escalate program risks.

• An advanced university degree in fundraising, marketing, or business strategy is required. 
• Alternatively, a first -level university degree combined with two additional years of relevant professional experience may be accepted in lieu of the advanced university degree.

• A minimum of 5 years of progressive leadership and a proven track record of revenue generation experience in complex multinational nonprofit fundraising or commercial settings is required.
• Extensive experience in nonprofit or commercial business development and strategic marketing is required.
• In-depth knowledge of digital transformation in a commercial context, including digital tech, tools, and responsible AI use is an asset.
• Proven leadership in inspiring teams, driving organizational change, and fostering agility.
• Strong analytical skills for data-informed decision-making and strategic planning is an asset.
• Proven project management experience, ensuring timely delivery and meeting objectives. Experience in agile methodologies and use of digital planning tools is an asset.
• Strong networking and influencing skills to drive results is an asset.
• Excellent written and verbal communication skills, conveying complex ideas concisely is an asset.
• UN/UNICEF experience is an asset.

• Fluency in English is required. Knowledge of another official UN language (Arabic, Chinese, French, Russian, or Spanish) or a local language is an asset.

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