Associate Brand Manager (Marketing Generalist), Kelley Direct

KELLEY SCHOOL OF BUSINESS (BL-BUS-IUBLA)

The Kelley School of Business at Indiana University is a comprehensive provider of top-tier business education with a full portfolio of undergraduate, graduate, doctoral, and executive programs on campuses in Bloomington and Indianapolis, and online worldwide. The Kelley School has been creating career momentum for more than 100 years, going from 70 students in 1920 to an enrollment of more than 14,000 students today. Our innovative curriculum is built on personal development, teamwork, and experiential learning with an emphasis on global and social responsibility. Our success is reflected globally in our reputation among academic peers, our career placement statistics, and the accomplishments of 130,000 living alumni around the globe.

Department Specific Responsibilities

• Manages marketing projects related to advertising campaigns, promotional materials, email marketing, website updates and optimization, events, social media, and other related tactics.
• Works with vendors and agency partners in collaboration with the Sr. Brand Manager for Kelley Direct.
• May assist with writing or editing communications.
• Generates regular reports and presentations.
• Observes and acts on performance data from paid tactics, CRM marketing, and web analytics.
• Helps manage and report on marketing metrics.
• Provides updates to stakeholders on the status of initiatives.
• Performs other related administrative duties as needed.

General Responsibilities

• Independently develops and executes basic strategic marketing plans for a department or functional area within a department to advance goals and objectives, including data collection and market research, target market definition, development of project timelines, sourcing of promotional materials, and marketing content creation.
• Responds to inquiries and requests from stakeholders and explains information regarding policies, procedures, and programs.
• Manages relationships with various internal and external stakeholders, including vendors, and acts as a collaborative resource in curating marketing plans to relevant initiatives, groups, events, and programs.
• Regularly researches relevant subject matter to increase knowledge in area(s) of specialty, including information on various marketing channels (print, online, electronic, email, social media, and direct mail).
• May participate in team-based marketing planning to align strategies and deadlines across various concurrent projects and initiatives.
• Collaborates with users of various software programs and creative platforms to create and deliver content and marketing materials in multiple formats to a variety of audiences.

Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education. 

EDUCATION

Required

• Bachelor’s degree in communications, marketing, English, public relations, or related field

WORK EXPERIENCE

Preferred

• Some experience in relevant field

SKILLS

Required

• Proficient communication skills
• Maintains a high degree of professionalism
• Demonstrates time management and priority setting skills
• Demonstrates a high commitment to quality
• Possesses flexibility to work in a fast paced, dynamic environment
• Seeks to acquire knowledge in area of specialty

Preferred

• Practical professional experience in fundamentals of project management, marketing and advertising
• Ability to plan, organize, monitor, and execute multiple projects within budget and on schedule
• Demonstrated business acumen, customer awareness and ability to create value
• Ability to build consensus, establish trust, communicate effectively, and foster culture change
• Ability to function high level of accountability and efficiency with limited supervision

This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.

For full-time staff employees, Indiana University offers a wide array of benefits including:

• Multiple plan options for medical insurance
• Dental insurance
• Health Savings Account with generous IU contribution
• Life insurance, LTD, and AD&D options
• Base retirement plan contribution from IU, subject to vesting
• Additional supplemental retirement plan options
• Tuition benefit for IU classes
• 10 paid holidays per year
• Generous Paid Time Off
• Paid Parental Leave
• Employee Assistance Program (EAP)

Learn more about our benefits by reviewing our online Benefits Brochure .

Career Level: Core

FLSA: Exempt

Job Function: Marketing & Communications

Job Family: Marketing

Click here to learn more about Indiana University’s Job Framework.

This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.

If you wish to include a cover letter, you may include it with your resume when uploading attachments.

Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment based on individual qualifications. Indiana University prohibits discrimination based on age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status. Indiana University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission, as required by Title IX. Questions or complaints regarding Title IX may be referred to the U.S. Department of Education Office for Civil Rights or the university Title IX Coordinator. See Indiana University’s Notice of Non-Discrimination here which includes contact information .

The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online . You may also request a physical copy by emailing IU Public Safety at [email protected] or by visiting IUPD.

Request Support
Telephone: 812-856-1234