Senior PSP IG Assistant Digital Content

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Description

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• Assist to maintain and manage UNHCR Korea’s Digital and DRTV fundraising content marketing strategy including its website, digital/social platforms, and TV media aligned with UNHCR Korea’s fundraising goals to acquire new donors.
• Plan, produce and manage all types of Digital and DRTV fundraising content and campaigns, including digital paid ads creatives (e.g., display banners, video clips, search ad copies), DRTV advertising creatives, and collateral materials.
• Develop and provide a Digital and DRTV fundraising content calendar on a regular basis in conjunction with the PSP Associate (Digital and DRTV FR).
• Manage and archive UNHCR Korea’s Digital and DRTV fundraising assets including photos, and videos.
• Support other units with Digital and DRTV fundraising campaign elements where required.

• Monitor performances of all Digital and DRTV fundraising content activities as well as related market trends.
• Provide performance analysis reports on Digital and DRTV fundraising content results regularly and on ad-hoc basis, when needs arise, utilizing analytic tools such as Google Analytics/Google Tag Manager.
• Develop and maintain a content database to provide data-driven marketing.
• Digital and DRTV Fundraising Marketing
• Assist to plan, develop, and execute Digital and DRTV fundraising strategies and annual plans.
• ssist to implement all types of Digital and DRTV fundraising campaign activities including Display Advertising (DA) / Social media Advertising / Search Engine Marketing (SEM)/Traditional TV and cross-media marketing
• Assist to implement the donor Database API function maintenance and improvement, when the need arises
• Research, identify, and run any new digital fundraising platforms/channels and micro-donation sites.
• Support web traffic strategy to drive more traffic and raise conversions.
• Partnership and Supplier Management
• Work with various partners, media agencies, and suppliers for Digital and DRTV programmes.
• Support administrative tasks including procurement, vendor contracting, and payments.
• Perform other duties as required.

• The LICA will work for the UNHCR office under the direct supervision of PSP IG Associate (Digital & DRTV fundraising).

• Completion of a university degree in marketing, advertising, or communication preferred (minimum 2 years of relevant working experience
• with high school diploma or minimum 1 year of experience for BA or higher)

• Minimum 2 years of digital marketing experience. Previous work experience as a Creative Director or Content manager or marketing/ad
• specialist in an online platform/media agency would be preferred.

• Experience in delivering digital/social content marketing campaigns;
• Experience in fundraising or income generation by creative/campaign development;
• Experience in producing digital/online content (e.g., online ad campaigns, images, videos, etc.).
• Strong copywriting and editing skills
• Knowledge of specific software including Microsoft Office software (e.g. Powerpoint, Excel, Adobe Photoshop, Adobe Premiere);
• Excellent written and verbal communication skills both in Korean and English;
• Interested in humanitarian activities and International organizations.

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