Marketing and Communications Manager

This is a unique and genuinely exciting opportunity to work for one of Queensland’s most dynamic and best-loved charities, shaping and executing our marketing and communication plans.

Join us and make a difference!

Join AWLQ as the Marketing and Communications Manager to know when you go home each day, you did make a difference! At AWLQ, we’re committed to creating a brighter future for animals in need and keeping pets and people together by providing lifesaving support and resources to people in need with companion animals.

The role

Reporting to the Business Manager, you will be a valued member of our Business Development Team. Collaborating with our specialists, your primary purpose is to plan, create, implement, execute and oversee our marketing and communications strategies to deliver an effective brand identity, improve brand awareness, promote growth, increase adoptions and income, and describe our organisation’s programs and its services, whether it be internal or external.

• Develop and implement internal and external communications strategies and plans that engage key audiences, enhance AWLQs brand, and promote the organisation’s work to support its goals.
• Lead communication projects and continuous improvement opportunities within agreed timeframes and budget, such as the annual impact report, print and digital publications, marketing collateral, campaigns and initiatives.
• Use exceptional communication skills to tell compelling stories to a diverse audience across various mediums.
• Develop and maintain strong media relations, using high-level PR acumen to comfortably work in a high-volume, fast-paced environment, proactively (and reactively) crafting high-quality media releases and statements.
• Build positive relationships with media contacts, finding ways to generate positive publicity and managing unplanned media requests.
• Build and maintain positive, strong and cooperative relationships with key internal and external stakeholders.
• Contribute to the Business Development Team projects, identifying and maximising income stream opportunities.
• Provide regular reporting on communication plans, campaigns and initiatives to demonstrate their effectiveness to relevant internal stakeholders and identify improvement opportunities.
• Manage, lead, and develop digital marketing and photography staff and volunteers to the highest levels of performance, engagement, and job satisfaction.
• Work closely with the Business Manager to manage the budget, develop annual business plans, and assist with managing complex issues, change projects, and initiatives.

About you

We value who you are and how you achieve excellence with purpose, empathy and courage. Our ideal candidate will be a marketing and communications specialist who is creative, innovative, and organised, with great attention to detail. You will be a motivated, ‘hands on’ team player, who listens to feedback and thrives on delivering work in a collaborative environment. You will be tech-savvy and comfortable working across a range of mediums. You are driven by purpose, dare to be different and consistently demonstrate empathy.

Key criteria

• Tertiary qualification in marketing, communications, media or related discipline
• 3-5 years’ minimum experience in a similar role
• Strong written and interpersonal communication skills
• Awareness of the media landscape and experience in public relations
• Demonstrated skills and experience in strategic planning
• Strong organisational skills with the ability to manage competing priorities
• Proven ability to take initiative and innovate
• Track record of achieving targets in a small, high-performance team with limited resources
• Demonstrated experience working collaboratively in a team environment to achieve common goals
• Proficiency in Microsoft Office suite
• Valid Driver’s Licence, Police Check, and Vulnerable Persons Check

Desirable criteria

• Previous experience with not-for-profit organisations
• Understanding of companion animal welfare needs in the community
• Experience with creative content software packages, including Adobe Creative Suite, Canva, or similar

How to Apply

If you have the above capabilities, knowledge, and want to make a difference in the welfare of companion animals, please click ‘Apply Now’ to submit a CV & cover letter, addressing the requirements by the closing date. The shortlisting process will commence immediately.

What is our difference?

When you join our team, you’re not just doing another ‘job’. This is a rare opportunity for you to thrive in role where you have the opportunity to be yourself, collaborate with a team, build quality relationships, stretch your strategic mind and exercise your creativity to help animals and the community.

About Us

AWLQ is one of Queensland’s most dynamic and best-loved charities. Our organisation is the leader in the zero euthanasia movement nationally and is considered a national leader in animal welfare. AWLQ locally provides a safe haven for close to 10,000 stray and homeless animals each year, while also assisting other communities in saving homeless animals.

In addition to our shelter work, we are committed to keeping pets and people together by providing lifesaving support and resources to people in need with companion animals. We are known for our grassroots and innovative community-based animal welfare work including our community vet clinics, Getting to Zero, Golden Hearts Seniors’ Support Program and the National Desexing Network.