Digital Marketing Officer

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Description

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• Work with cross-functional teams on HQ, regional and local level to develop and implement effective e-commerce strategies for UNHCR fundraising markets.

• Conduct regular industry and market trend analysis to identify emerging e-commerce opportunities and threats.
• Provide insights and recommendations to the leadership team for strategic decision-making.

• Design and implement user-friendly interfaces for the organization’s e-commerce platforms.
• Continuously assess and optimize the online customer journey to enhance user satisfaction and engagement.

• Develop strategies for redirecting users to region-specific pages and languages to cater to a global audience.
• Ensure cultural and regional relevancy in e-commerce offerings, payments and security measures adjusted to the country compliance, legal and risk related needs.

• Implement strategies to improve website performance, focusing on driving conversion, increasing the acquisition of regular donors and enhancing the customer experience.
• Analyze website traffic and customer behavior to identify areas for improvement.

• Provide tools and strategies for effective A/B testing of landing pages.
• Facilitate peer-to-peer (P2P) skill sharing and support market teams in testing initiatives.

• Audit and promote the implementation of robust security measures for the organization’s e-commerce platforms.
• Stay updated with the latest security trends and ensure compliance with relevant laws and regulations. Build capacity among teams to ensure the joint responsibility for platforms and donors security.

• Explore and develop diverse revenue streams including social commerce, employee giving, and subscription models.
• Evaluate the effectiveness of these strategies and adjust as needed to maximize revenue potential.

• Deliver of workplan as agreed with the supervisor.
• Organize and deliver training worldwide to a variety of users with various maturity and expertise level, develop a scalable training plan.
• Review, make recommendations, implement, test, and roll out new features and functionalities
• Analyzing, generating, and presenting regular work-related reports.
• Develop and provide regular verbal and written reports on key outbound marketing KPI’s.
• Keep abreast of E-commerce innovations and identify opportunities for UNHCR
• Project management, day-to-day supervision, and oversight of suppliers, agencies, and consultants to manage workload and projects.

• Bachelor’s or advanced degree in marketing, advertising, computer science, mass communications, or related fields of study are required.

• Minimum of 6 years (5 years for master’s degree holder) of relevant working experience.
• Proven experience in e-commerce strategy and consulting.
• Strong understanding of UX design, conversion rate optimization, and A/B testing.
• Knowledge of payments security, data protection and security best practices.
• Ability to analyze industry and market trends and adapt strategies accordingly.
• Excellent communication, collaboration, and project management skills.
• Experience as a technical trainer and presentation skills.
• Proven knowledge of modern training techniques and tools in technical subjects.
• Experience providing technical support to multiple stakeholders worldwide via ticketing platforms.
• Experience working in or for large global decentralized organizations with multiple stakeholders, diverse cultures and levels of digital marketing maturity

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