Digital and Social Media Strategist

Job Description:

The digital platform and media outreach are integral tools in implementing KCU’s overall marketing and communication strategies. The Digital and Media Strategist is a key member of the University Relations (UR) team. This role requires strong writing skills, basic video shooting and editing knowledge, the ability to develop key relationships and knowledge of all major social media platforms. This individual will be called upon to produce press releases, pitch news stories, interact with media members and community leaders and support the editorial function of the UR Team through writing/editing content for a variety of publications, both print and digital. This position will report to the Executive Director of University Relations.

Essential Duties and Responsibilities:

• Develop local, regional national media relationships, know and understand trade publications relevant to KCU and place news stories that promote KCU’s mission and brand
• Measure media placements though tools such as Meltwater and Cision and generate reports on story coverage and monthly reports with analytics
• Create original and engaging content related to all University audiences (prospective students, students, employees, alumni, donors, community) on all social media platforms
• Assist in monitoring all KCU social media platforms
• Assist in developing unique strategies for increasing followers/audiences for senior leadership social media accounts
  • Participate as a key member of the content strategy team in creating and executing a monthly communications plan and content calendar
  • Shoot, produce/edit videos highlighting KCU’s faculty, students, staff, research and programs to be shared on social media platforms and with news media
  • Collect, analyze, and prepare media analytics/data for presentation to Executive Director of University Relations and quarterly Board of Trustees reports
  • Identify key influencers through Cision, Meltwater or other PR software to which the University subscribes and recommend strategies on how to reach and engage with them on an ongoing basis
  • Collaborate with the Executive Director of UR to monitor and report analytics on reach of news releases and story coverage
  • Develop PR strategies that will educate target audiences and the community on osteopathic medicine and its unique benefits
  • Monitor health, education, social, economic, and political trends and identify topics in that can offer value to stakeholders and the community in general that would help position KCU as a thought leader
• Under the direction of the Executive Director of UR, understand the attitudes and concerns of the groups KCU interacts with, or hope to interact with in order to develop content that resonates
• Represent the University Relations Department and the University favorably and in accordance with established Core Values and expectations
• Perform other duties as assigned or directed to meet the goals and objectives of the organization

Supportive Functions:

• Participate in developing department goals, objectives, and systems
• Actively participate in team and University meetings

Qualifications:

• Bachelor’s degree in marketing, communications, or journalism
• 5 – 7 years’ experience in media, media relations, public relations, communications or journalism focused role
• Ability to build rapport with a variety of different constituencies
• Proven track record as a writer and editor with excellent verbal & written communication skills
• High level of proficiency with Microsoft Office applications
• Proven proficiency in photography, photo editing, and video editing or commitment to learn

Physical Requirements:

• Physical dexterity sufficient to use hands, arms, and shoulders repetitively to operate a keyboard and other office equipment, use a telephone, access file cabinets and other items stored at various levels, including overhead
• Ability to speak and hear well enough to communicate clearly and understandably with sufficient volume to ensure an accurate exchange of information in normal conversational distance, over the telephone, and in a group setting
• Ability to continuously operate a personal computer for extended periods of time (4 or more hours)
• Mental acuity sufficient to collect and interpret data, evaluate, reason, define problems, establish facts, draw valid conclusions, make valid judgments and decisions

Equal Opportunity Employer

KCU is committed to promoting an equal employment opportunity workplace. Equal opportunity is and shall be provided for all employees and applicants for employment on the basis of their demonstrated ability and competence without discrimination on the basis of race, color, religion, sex, age, national origin, genetic information (GINA), physical or mental disability, pregnancy, sexual orientation, gender identity, marital status, familial status, ancestry, military and/or veteran status, and/or any other status protected by applicable Federal, state or local law.

Annual Security Report

KCU is committed to providing a safe campus for students, faculty, and staff. Our annual campus security report lists campus crimes and statistics for the campus and public areas around campus for the last three years, in accordance with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act.

Thank you for your interest in a career at KCU!