Social Media Officer

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Description

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• Contribute strongly to formulating and implementing a social media strategy for the WHO/Europe Regional Office that can also be applied and adapted to Country Offices and Geographically Dispersed Offices, ensuring all WHO/Europe entities are guided by a common social media strategy and vision.
• Develop engaging content including visual and data-driven storytelling for social media platforms. Curate social media live events, to communicate in a timely fashion expert takes, strategic messages; advocacy and influence a broad range of stakeholders. Tap new audiences while also ensuring maximum retention of current audiences and establishing brand trust.
• Create a bank of assets which could be – statistic tiles, GIFs, short videos and other products for specific campaigns and issues, in order to showcase WHO/Europe’s work more widely, based on key messages from WHO/Europe divisions and technical focal points. Work to make messages conversational, engaging, and understandable by a wide range of audiences, including the media.
• Spotlight influencer marketing opportunities by identifying: a range of reliable influencers who can be activated as needed and engaged during high visibility opportunities, and other high-level advocacy initiatives to communicate around specific issues of WHO.
• Support WHO/Europe with the strategic posting of job vacancies and other advertisements (for special campaigns or initiatives, for example) via social media platforms.
• Develop criteria and benchmarks for social media analytics and produce regular social media analytics reports and monitor the public discourse on social media platforms relevant to public health and WHO and industry trends.

• Manage WHO/EURO’s and – as needed – advise the Regional Director’s social media presence on various platforms, including but not limited to Facebook, Twitter, Instagram, and LinkedIn, for timeliness, accuracy, relevance, and communicating to target audience. Help the director with content ideas, wordsmithing copies, leveraging news moments and framing tweets/social copies, advising on social media presence and interviews for social media among other.
• Maintain close communication and collaborate with other Communications team members across WHO/Europe, to generate and improve as required content/material for social media communications. Ensure coherence with global social media policies and guidelines and liaise with HQ on global social media advocacy issues.
• Work with other Communications team members on the development and implementation of social media campaigns including guided interaction with followers and other audiences, contributing to the strong positioning of WHO/EURO in a wide range of communication related products.
• Contribute to building the capacity of communications officers in Country Offices and Geographically Dispersed Offices in social media outreach through targeted trainings, by creating templates, encouraging participation in HQ trainings and providing shareable content.

• Using the analytics provided by various social media platforms, as well as results gleaned through specific analytics software that WHO/EURO subscribes to, regularly provide reports to supervisors on the key indicators of social media engagement to help use this learning to suggest further refinements and fine-tuning for WHO/EURO’s social media strategy to maximize reach and impact.

• Take part in missions to various WHO/Europe offices as required, to support social media/online/digital communications for special events and occasions and/or related to health emergencies in the region.
• Perform other related responsibilities as assigned in her/his areas of expertise, including replacing and backstopping other editorial communications colleagues as required.

• Bachelor’s degree in social media / digital media /multimedia, communications, social sciences, development studies, public relations, journalism, or related field.

• Minimum of two (2) years’ experience in managing social media accounts and communications for an organization or legitimate enterprise within the UN, or an international agency/organization or a health/development/human rights NGO/CSO

• Proven good understanding of social media issues and a demonstrated capacity unsuccessfully managing a range of social media accounts both in sharing knowledge, communicating, and increasing followers with the aim of demonstrating how social media and digital content can serve the objectives of the organization in terms of demonstrating need, visibility, and impact.
• Demonstrated strong writing skills, customized for specific social media formats and platforms, as well as for web-based content.
• Demonstrated ability to analyse social media analytics and use the data/results to better inform social media strategy on varied fronts, including audience recruitment, building brand trust and voice and audience retention.
• Ability to engage effectively and diplomatically with external partners relevant to communications including digital communications.
•  Ability to work in a fast-paced and changing environment.
• Emotional intelligence: ability to identify and manage one’s own emotions, as well as helping others to do the same.

• Expert knowledge of English.

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