Acquisition Assistant (DRTV and Direct Mail)

Hardship Level (not applicable for home-based)

A (least hardship)

Family

UNOPS LICA3

2024-11-01

September 7, 2024

DESIRED CANDIDATE

Essential

Experience in fundraising or income generation by marketing program implementation.
Experience in providing periodic analysis focused on improving performance and ROI of a marketing or fundraising program.
Portuguese Fluency (mother-tongue)
Experience in managing agencies / vendor.

Desirable

English Fluency (B2);
Experience with the non-profit sector.
Previous experience in project management.
Experience in data analysis and segmentation.
Experience in coordination and supervision of DRTV campaigns.
Experience and writing and/or reviewing direct mail materials.

JOB DESCRIPTION

Organizational Setting and Work Relationships
The United Nations High Commissioner for Refugees (UNHCR) is the world’s leading organization in helping and protecting the millions of people forced to flee their homes because of violence, conflict, and persecution. We deliver life-saving assistance, including shelter, food, and water while also safeguarding fundamental human rights, safety and dignity.
Our Brazilian office is part of a global network that works in over 130 countries, protecting over 80 million people. We were founded in 1950 as part of the United Nations effort to help people displaced by World War II. Since then, we’ve been on the ground helping over 80 million people forced to leave their homes and have received two Nobel Prizes for our work.
To increase the fundraising resources and achieve the established goals in the PSP (Private Sector Partnerships) set by the Global Headquarters and Brazil’s Country Office, the PSP Individual Giving team needs extra capacity to implement the strategy and to meet the goals forecasted.
Under the direct supervision of the Senior Acquisition Associate and working with third party stakeholders this position will ensure DRTV fundraising campaign are launched on time and budget, be responsible for assisting the DRTV strategy to recruit new donors, performing weekly analysis and accurately tracking and attribution for the optimization of this channel, in order to reduce non-fundraising costs, increase the agility of changing media planning and strategy and therefore meet the return on investment’s criteria.
The Acquisition Assistant will also support the planning of direct mail campaigns, including writing briefs and preparing final artwork in collaboration with the printing company for the printing and mailing of direct mail appeals. Additionally, the Acquisition Assistant will be responsible for maintaining relationships with companies that provide direct mail lists and, together with the Donor Development team, will manage communication and activities with the printing company that handles the acquisition direct mail printing.
UNHCR encourages the application of indigenous persons, afro descendants, LGBTQIAP+, persons living with HIV/AIDS, and any other minority groups. All applications will be treated with the highest confidentiality.

Duties

Reporting to the Senior Acquisition Associate and working in tandem with PSP team, the Acquisition Assistant (DRTV and Direct Mail) will:
• Support the Senior Acquisition Associate in implementing the DRTV and Direct Mail programs and strategies to achieve the annual target: income and new donors.
• Be responsible for DRTV and Direct Mail channels and all related activities such as creatives, attribution, tracking, periodic analysis, and reports, etc.
• Monitor, supervise and work in tandem with the DRTV stakeholders, such as suppliers and the UNHCR Head Quarter team (DRTV specialist), delivering clear guidance of strategy and targets, plans and materials, ensuring deadlines and goals are well determined and met.
• Support in the production/edition of creatives for Direct Mail and DRTV, in house or via agencies, including translations and making sure UNHCR brand book is being followed.
• Produce weekly analysis of the DRTV program, making sure to act fast to change media plan when necessary and meet target.
• Produce periodic reports and ad hoc reports of DRTV and Direct Mail programs, analyzing and presenting results to manager, head of office, HQ team, etc.
• Support on quarterly reports to HQ, annual plan and National Growth Funds (NGF) requests.
• Provide administrative support when requested (participation in bidding process for new suppliers, payments, etc).
• Perform any additional assignments as requested by direct supervisor or manager.

Minimum Qualifications

Years of Experience / Degree Level
For G3 – 1 year relevant experience with High School Diploma; or Bachelor or equivalent or higher

Field(s) of Education
Not applicable.

Certificates and/or Licenses
Public Administration, Business Administration, Economics, or other related field.

Relevant Job Experience

Functional Skills
PS-Direct Marketing and Direct Response Fundraising
PS-Private sector fundraising and partnerships
PS-Fundraising-face to face, mass appeal, digital, emergency, DRTV, etc.
CO-Cross-cultural communication
CO-Drafting and Documentation
(Functional Skills marked with an asterisk* are essential)

Language Requirements
For International Professional and Field Service jobs: Knowledge of English and UN working language of the duty station if not English.
For National Professional jobs: Knowledge of English and UN working language of the duty station if not English and local language.
For General Service jobs: Knowledge of English and/or UN working language of the duty station if not English.

Competency Requirements
All jobs at UNHCR require six core competencies and may also require managerial competencies and/or cross-functional competencies. The six core competencies are listed below.

Core Competencies:
Accountability
Communication
Organizational Awareness
Teamwork & Collaboration
Commitment to Continuous Learning
Client & Result Orientation

Cross-Functional Competencies:
Planning and Organizing
Analytical Thinking
Technological Awareness

All UNHCR workforce members must individually and collectively, contribute towards a working environment where each person feels safe, and empowered to perform their duties. This includes by demonstrating no tolerance for sexual exploitation and abuse, harassment including sexual harassment, sexism, gender inequality, discrimination, and abuse of power.

As individuals and as managers, all must be proactive in preventing and responding to inappropriate conduct, support ongoing dialogue on these matters and speaking up and seeking guidance and support from relevant UNHCR resources when these issues arise.
This is a Standard Job Description for all UNHCR jobs with this job title and grade level. The Operational Context may contain additional essential and/or desirable qualifications relating to the specific operation and/or position. Any such requirements are incorporated by reference in this Job Description and will be considered for the screening, shortlisting and selection of candidates.

 

Standard Job Description

Private Sector Partnerships Individual Giving Assistant

Organizational Setting and Work Relationships

The United Nations High Commissioner for Refugees (UNHCR) is mandated to lead and coordinate international action to protect and assist refugees and other persons of concern (POC).

Private Sector Partnerships Service (PSP) sits within UNHCR’s Division of External Relations (DER) and is responsible for mobilizing resources from the private sector for refugees. UNHCR has developed a Private Sector Fundraising Strategy focusing on both Individual Giving and Private Sector Partnerships, identifying priority fundraising markets and regions.

Individual Giving (IG) is targeted at the general public to secure the support of individuals through regular, unrestricted donations, cash appeals and legacies. The aim is to generate both monthly and one-time donations from individuals using various channels and methods including direct mail, face-to-face fundraising, telemarketing, digital fundraising, DRTV and emergency fundraising, with focus on strong donor loyalty and lifetime value.

The purpose is to maximize the donor base from the individual giving (IG) for UNHCR, those with the ability to provide donations of between $1 to $10.000 (depending on local market conditions, as well as scope of responsibility) per year to UNHCR.

The PSP Individual Giving Assistant contributes to the IG team development, providing technical expertise and operationality to enable the team to operate to their full potential.

All UNHCR staff members are accountable to perform their duties as reflected in their job description. They do so within their delegated authorities, in line with the regulatory framework of UNHCR which includes the UN Charter, UN Staff Regulations and Rules, UNHCR Policies and Administrative Instructions as well as relevant accountability frameworks. In addition, staff members are required to discharge their responsibilities in a manner consistent with the core, functional, cross-functional and managerial competencies and UNHCR’s core values of professionalism, integrity and respect for diversity.

Duties

General

• Work on the implementation of the acquisition, donor retention and development programmes as per approved annual plan(s).
• Work on donor servicing and communications to provide a best-in-class donor care with best practice standards (welcome, information, thank you letters, donor monthly newsletter, in-bound and out-bound donor emails and calls, complaints, etc.).
• Work on campaigns such as upgrade, conversion, acquisition, welcome, recapturing, loyalty, thank you, one-off calls, marketing research, upgrade middle donors, middle donors one-off and others.
• Monitor and report on progress against the work plan, expenditure, budget and targets.
• Work on the donor database management and any activity related to the donor data care, ensuring data entry accuracy, and provide analysis of data upon request.

Donor Acquisition

Work to develop cross channel fundraising campaigns such as F2F, Digital, DRTV, Multichannel, Direct mailing, etc. and in particular for:

 a) Face to Face

• Assist in working with partners, contractors, and suppliers to implement the program(s).
• Assist in working on high quality of data monitoring to analyse all performances per frontliner, per city, per team, per area,

per location etc… in order to make the programme data driven.

• Work on the drafting of guidelines, manuals, and policies to ensure a solid Face to Face programme (in-house model) led by best practices.
• Work on location strategy to acquire new locations, and to keep and upgrade the existing ones.
• Support the drafting of marketing briefs to create specific Face to Face campaigns based on improving the connection between the donor and the cause.
• Work as requested in the procurement process for all supplier relationships linked to new agencies or suppliers.

b) Digital, DRTV and Multichannel

• Assist in preparing the online content as well as in implementing digital marketing and fundraising campaign initiatives.
• Assist in implementing lead generation programmes (including telemarketing) with channels integration to maximize ROI.
• Assist in the procurement process for all supplier relationships linked to new donor acquisition through digital channels.
• Assist with reporting related to digital fundraising, including quarterly reports, mid-year, and year end reports.

c) Cold Mailing

• Assist in the production process of each DM activity in line with planned timing, quantity and quality of service and coordinating with the suppliers on all technical aspects.
• Work on donors’ data extraction from the database to secure names file delivery to suppliers.
• Work on campaigns reporting systems and setting report templates to monitor supplier performances.
• In case of emergency, assist in developing and implementing production procedure.
• Work on other direct marketing acquisition activities if requested (i.e. inserts production, press ad, take ones, etc…)

Donor Retention and Development

Work to develop cross channel donor cultivation activities to maximise acquisition investment and improve donor Life Time Value (LTV), such as:

• Work on donor journeys according to planned schedule, conduct testing among journeys, implement donor engagement activities.
• Work on supporter experience initiatives and retention programs continuously assist in fine tune and customize existing approaches.
• Support in donor development communications plans and fundraising activities, such as newsletter and special appeals.
• Assist in liaising with external agencies/consultant on email marketing performance optimization including the design of new email templates and email assets.
• Work on donor retention communication materials and activities for existing donors and for emergency appeals.
• Assist in developing the design and production of the donor care materials.
• Work with telemarketing suppliers.
• Work on donor care activities in compliance with requirements of local legislation, regulations, and codes of practice.
• Work on recapturing by emails/mails, thank-you to donors on a regular (weekly/monthly basis).
• Handle any in-bound donor communications resulting from the donor development activities.

• Support the identification and management of risks and seek to seize opportunities impacting objectives in the area of responsibility. Ensure decision making in risk based in the functional area of work. Raise risks, issues and concerns to a supervisor or to relevant functional colleague(s).
• Perform other duties as required.

Minimum Qualifications

Years of Experience / Degree Level

For G4 – 1 year relevant experience with High School Diploma; or Bachelor or equivalent or higher

Field(s) of Education

Not applicable.

Certificates and/or Licenses

Public Administration,                        Business Administration,                                  Economics,

or other related field.          

(Certificates and Licenses marked with an asterisk* are essential)

Relevant Job Experience

Essential

Knowledge or experience in private sector fundraising, sales, client/donor communication, marketing, or journalism. Participation in fundraising campaigns in profit or non-profit industry. Ability to maintain databases and software in fundraising.

Desirable

Understanding of the non-profit sector. Knowledge of database migration and setting up a Contact Relationship Management (CRM) system. Project management experience. Vendor management experince.

Experience in data analysis and segmentation.

Functional Skills

PS-Direct Marketing and Direct Response Fundraising

PS-Private sector fundraising and partnerships

PS-Fundraising-face to face, mass appeal, digital, emergency, DRTV, etc.

CO-Cross-cultural communication

CO-Drafting and Documentation

(Functional Skills marked with an asterisk* are essential)

Language Requirements

For International Professional and Field Service jobs: Knowledge of English and UN working language of the duty station if not English.

For National Professional jobs: Knowledge of English and UN working language of the duty station if not English and local language.

For General Service jobs: Knowledge of English and/or UN working language of the duty station if not English.

Competency Requirements

All jobs at UNHCR require six core competencies and may also require managerial competencies and/or cross-functional competencies. The six core competencies are listed below.

Core Competencies:

Accountability

Communication

Organizational Awareness

Teamwork & Collaboration

Commitment to Continuous Learning

Client & Result Orientation

Managerial Competencies:

Judgement and Decision Making

Cross-Functional Competencies:

Planning and Organizing

Analytical Thinking

Technological Awareness

All UNHCR workforce members must individually and collectively, contribute towards a working environment where each person feels safe, and empowered to perform their duties. This includes by demonstrating no tolerance for sexual exploitation and abuse, harassment including sexual harassment, sexism, gender inequality, discrimination, and abuse of power.

As individuals and as managers, all must be proactive in preventing and responding to inappropriate conduct, support ongoing dialogue on these matters and speaking up and seeking guidance and support from relevant UNHCR resources when these issues arise.

This is a Standard Job Description for all UNHCR jobs with this job title and grade level. The Operational Context may contain additional essential and/or desirable qualifications relating to the specific operation and/or position. Any such requirements are incorporated by reference in this Job Description and will be considered for the screening, shortlisting and selection of candidates.

Required Languages

Portuguese

,

English

,

Desired Languages

,

,

Additional Qualifications

Skills

Education

Certifications

Business Administration – Other, Economics – Other, Public Administration – Other

Other information

This position doesn’t require a functional clearance

Home-Based

No