Advertising Strategist

Overview

Position Objective: 

To coordinate and guide other staff in coordinating the placement of high-impact, thought-provoking advertising via various mediums using knowledge gained by staying on top of current trends in advertising and strategizing based on current trends, target audience, location, cost, UVM, and more

 

Primary Responsibilities and Duties: 

• Stay abreast of current advertising trends by reading industry newsletters and other publications daily, and attending classes, seminars, conferences, etc.

• Advise Media Buyers and requestors on the best strategy for every project based on organization’s advertising history, current trends in advertising, target audience, location, cost, UVM, and more to ensure the best option is suggested for each project

• Determine the impact of various advertising options and campaigns, and guide staff in making recommendations based on these determinations

• Generate ideas to improve procedures and strategies for securing impactful, timely ad placements

• Manage advertising placement and reporting projects from initiation to completion

• Establish and maintain relationships with sales representatives and negotiate and guide staff in negotiating reduced-rate or free placements

• Create and maintain detailed records of projects

• Perform any other duties assigned by supervisors

 

Requirements

• Degree in a related field or equivalent experience working in a professional environment

• Three to five years of marketing or advertising experience, and demonstrated knowledge of the advertising industry

• Willingness and ability to be on call during weekends and evening hours

• Proven ability to negotiate pricing with advertising representatives

• Excellent project-management, organizational, strategic-thinking, and analytical skills

• Exceptional written and verbal communication skills and attention to detail

• Capability to make connections and maintain relationships with a variety of people in a professional manner

• Ability to work on multiple projects simultaneously, meet and set deadlines, and stay organized under pressure

• Demonstrated ability to take initiative and follow-through, and to cultivate and maintain professional relationships

• Proven ability to make sound judgments and work independently and as part of a team

• Professional appearance and adherence to a healthy vegan lifestyle

• Demonstrated knowledge of animal rights issues and PETA campaigns

• Support for PETA’s philosophy and the ability to professionally advocate PETA’s positions on issues

• Willingness and ability to travel on occasion

• Commitment to the objectives of the organization

 

The salary range for this position is $50,000 – $67,724.80 annually. The ultimate salary within this range that will be offered to a qualified candidate will be determined based on the candidate’s experience and the cost of living in the area in which the candidate will live and work.

A list of benefits available to qualified employees is available here.

Tagged as: marketing