Advocacy Marketing Manager – Connectivity for Good

Department: Marketing & Communications

Department detail: Connectivity for Good – External Affairs

Location: London with hybrid working

Position type: 1 year fixed-term contract

Reporting to: Marketing Director

What the hiring manager says

“We have an exciting opening for an experienced, enthusiastic, creative and analytical marketing manager to support the delivery of our Advocacy marketing campaign. This is a great opportunity to work on multi-channel global campaigns, delivering real impact across regions to showcase how the mobile industry is creating a better future through sustainable and responsible business leadership, and supporting the UN SDGs.
For me, the ideal candidate will have strong experience in delivering advocacy marketing communications campaigns, has a good understanding/interest of the mobile industry & technology, great communication skills, and is well-versed in distilling written content, producing creative assets, and optimising impact through data analysis. The right fit within our diverse international team is also very important for us.”

Kylinda Chilcott, Marketing Director, External Affairs

About the Team

The External Affairs Marketing team represent one of the GSMA’s flagship advocacy programmes. In pursuit of the mobile industry’s goal of connecting everyone and everything to a better future, the team works closely with our members, government, regulators and international organisations to improve the lives of billions of people. Providing a single voice for the mobile industry, the team also seeks to highlight the positive impact mobile technologies and services are having on economies and societies. We work across multiple subject areas including AI for Impact, Climate Action, International Relations, Sustainability and ESG.

The programme is responsible for driving GSMA’s engagement with external stakeholders, including international and multi-lateral organisations, demonstrating the socio-economic impact of the mobile industry and driving trust and responsible leadership initiatives with operators and partners.

The External Affairs team showcase the impact of the mobile industry at many high-level events such as the United Nations General Assembly, the World Economic Forum Annual Meeting, W20 and of course across the GSMA’s MWC and M360 series of events.

About the Role

The External Affairs Programme Marketing Manager will work with the team deliver the External Affairs Advocacy marketing strategy, to promote and enhance the work of the mobile industry to influence policymakers, governments, regulators, international organisations and UN agencies. They will support in delivering this plan to raise awareness and engage policy influencers and B2B audiences in order to encourage a positive perception of the mobile industry on a global, regional and in-country level.

Reporting into the Marketing Director and working closely with the rest of the global marketing team, the Marketing Manager will consistently deliver high quality communications that are on-message, creative, innovative, and on-brand.

The successful applicant will also be expected to build strong relationships with internal teams and external agencies to deliver campaigns whilst supporting budget management, monitoring quality, reporting on impact and delivering on timelines.

About You

• Your professional background is in delivering advocacy marketing communications campaigns to engage a B2B, government and international organisations audience. As such you will have a demonstrable track record of delivering high quality marketing campaigns targeting different audiences across multiple channels including social media and direct digital channels.
• You will have a good understanding of marketing best practices for web, email and social media content, with experience in building emails using relevant software, along with publishing material on Facebook, X and LinkedIn. It would be ideal if you have knowledge of how to run campaigns that drive website traffic across multiple channels and experience measuring campaign impact. You are able to devise effective marketing delivery plans within limited budgets and manage the execution thereof accordingly.
• You are a conceptual thinker with a flair for engagement and communications who is results focused and is comfortable collaborating across teams as well as supporting team members and industry partners in a complex matrix organisation. You thrive on working within in a small, motivated team with a team first ethos and experience working in an international environment with geographically dispersed team.
• You will have strong writing skills: messaging and narrative development as well as social media and website copy. You can show where you have been able to support a creative campaign from research and strategy development through to delivery and evaluation.
• You will have a proven track record of producing impactful social media content.
• You are proficient in Adobe Photoshop, Salesforce Marketing Cloud, Google Analytics and WordPress. An excellent knowledge of the Mobile Industry and the policy and regulatory environment are a must.
• You have experience of supporting high-level events and exhibitions from content and demonstration creation to active participation on the ground and have the ability to travel, should the role require it.

GSMA Values:

Our values not only drive our culture – they shape how we work and interact inside and outside our global organisation.

Passionately driven

We approach everything we do with unparalleled capability, tenacity and commitment, knowing that the challenging scale, pace and complexity of our work is what leads to its world-changing impact.

Insightful leaders

We continually develop and engage our expertise, insight and creativity so that we’re always ready to respond to the changing landscape with authority, agility and nuance.

Stronger together

We lean on each other so the industry can lean on us, embracing our diversity by actively seeking out perspectives and skill sets beyond our own, fuelling each other’s successes and constantly asking how we can help.

Underpinning our values is our collective mindset to show up purposefully as good human beings every day, in every situation. When we’re at our best – we are collaborative, considerate and compassionate to others, and we create a safe space for one another to thrive, assuming positive intent in our colleagues. And if we aren’t at our best and the pressure is on – we feel free to be ourselves but still remain curious, lean into the tough stuff and we are always respectful to others and accountable for the part we play.