Amazon Performance Marketing Manager

Job title:

Amazon Performance Marketing Manager

Company

Reckitt Benckiser

Job description

We are ReckittHome to the world’s best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.MarketingMarketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world’s most loved and trusted health, hygiene and nutrition brands.Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.With the scale of our 2500 marketing community – alongside our leading-edge Marketing Academy – your opportunities to grow and upskill will be extensive.About the roleReady to dive into a role where your analytical insights drive brand success? Reckitt is looking for a Performance Marketing Manager to empower our marketing strategy.You’ll be the expert carving paths through data to unlock insights that shape media and digital campaigns. If you’re passionate about trends, thrive on metrics, and get excited about transforming information into action, this is where you can make an impact. Become part of a team where your expertise contributes directly to our digital narrative.Your responsibilitiesIn summary, you’ll:

• Drive sales by mastering the lower funnel levers: Key word strategy in defensive and conquering territories, audience retargeting, eventing communication strategies. Data (and ROAS) driven decision making.
• Define and execute ecommerce media plans to optimize and increase UV level in platforms to ensure incrementality.
• Partner with media and marketing team to ensure one consistent path to purchase.
• Budget ownership of ecommerce BEI: defines objectives, savings and the best combination to increase NR level and maximise ROAS
• Driving tool adoption and testing -related to performance marketing analysis and content management systems (eStore Media, Digital Shelf, Salsify; Citrus; Criteo)
• Analysing owned digital activity and identify media, brand and retailer matrixes to maximise ROL.

The experience we’re looking for

• A strategic mind-set; grounded in analytics and optimization, who can clearly, simply and convincingly articulate the role eCommerce plays in the marketing landscape
• Natural curiosity; always looking for the next big-thing or to find better/ quicker ways to reach your goals.
• Commercial acumen; driven and energised to constantly rise to the challenge
• Hands on search engine marketing experience (PPC & SEO).
• Hands on CMS and Asset Management experience (Salsify, Brandbank, Veeva)
• Proven examples of driving platform adoption or system change within previous organisations
• FMCG and people management experience is preferred

The skills for successPaid Media Planning, Display Advertising, Digital Marketing, Paid Search, Media Strategy, Digital Campaigns, Channel MarketingWhat we offerWith inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt’s potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt’s pay for performance philosophy.EqualityWe recognise that in real life, great people don’t always ‘tick all the boxes’. That’s why we hire for potential as well as experience. Even if you don’t meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

Expected salary

Location

Slough, Berkshire

Job date

Sat, 30 Mar 2024 02:52:16 GMT

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