Assistant Director of Marketing and Content Strategy

• Oversee and execute the day-to-day social media responsibilities of St. Lawrence University’s primary social media accounts, including: crafting and posting compelling content for all users; maintaining a social media content calendar; monitoring and responding to comments and interactions, and sharing incoming messages with essential colleagues.
• Create original written and visual content—including copywriting, photography and video-that aligns with St. Lawrence’s content strategy to be used across the University’s social media channels, website, and other digital platforms as needed
• Design and implement short- and long-term organic and paid social media campaigns; analyze, review, and report on effectiveness of campaigns in an effort to maximize results; regularly report on insights gained from social media monitoring and listening
• Lead the University’s efforts in monitoring and evaluating new digital tools and emerging technologies to help inform University Communications’ content strategy and expand the University’s brand
• Guide University departments on their social media strategies to ensure they follow best practices and that their presence aligns with the University’s brand and messaging platforms
• Readily adopt and seek out content that amplifies the unique personality of St. Lawrence University and its engaged community of students, alumni, faculty and staff.
• Write and edit content for University digital and print publications as needed
• Perform other duties as assigned.

*Due to the nature of social media management and crisis communications, this position will require some work outside of regular business hours (Monday-Friday, 8 a.m.-5 p.m.).

• Bachelor’s degree; English, communications, journalism, marketing, history, or other writing-intensive field is preferred
• 1-3 years of related work experience, including professional internships.
• Professional experience in social media storytelling, engagement and monitoring on Instagram, Facebook, Twitter, LinkedIn and emerging platforms, and in implementing institutional best practices and guidelines for departments throughout campus
• Some experience in multimedia asset creation and editing that includes photo and video as demonstrated. Experience with DSLR camera equipment a plus but not required
• Excellent writing, grammar, and copyediting skills, with specific interest and experience in writing for social media using relevant conventions and voice.
• Proven skills in creativity, analysis, and problem-solving, and the ability to evaluate, synthesize, and incorporate ideas and feedback from multiple stakeholders; ability to synthesize complex ideas and concepts into compelling writing
• Familiarity with brand marketing concepts
• Ability to work independently, as well as an appreciation for working within a highly collaborative team
• Possess the cross-cultural abilities to build relationships and work effectively with diverse groups of students, colleagues, and community members