Associate Director, Account Based Marketing

Job title:

Associate Director, Account Based Marketing

Company

Kyndryl

Job description

Who We AreAt Kyndryl, we design, build, manage and modernize the mission-critical technology systems that the world depends on every day. So why work at Kyndryl? We are always moving forward – always pushing ourselves to go further in our efforts to build a more equitable, inclusive world for our employees, our customers and our communities.The RoleKyndryl is looking for a strategic, creative and experienced B2B Marketing expert with a proven track record of success to lead Field Marketing for one of our Key Accounts. The ABM Field Marketing role is a high-visibility role responsible for scaling the growth of our key accounts and a critical role in the success of an Account. The person will be adept at establishing relationships at the most senior levels both internally and externally, build reputation for Kyndryl and crafting high value marketing programs that produce measurable results at an Account Level working closely with the account team.The ABM Field Marketing Manager plays a critical role in the success of an Account and their strength lies in building a deep partnership with account teams, sales leaders and their teams. They are aligned to an account and bring deep knowledge of the market, ecosystem, customer pain points and Kyndryl services and offerings to co-create with Sales marketing programs that build reputation and advance relationships with clients, leading to business growth.Who You Are

• Define Account Based Marketing strategy, planning and execution at an account/cluster of accounts grounded on customer needs
• Build positive relationships, credibility, and use strong communication and influence skills to partner effectively with customers to improve decision-making and business outcomes
• Collaborate with the marketing team to identify the most effective marketing messages, value proposition, content, channels, and calls to action for each top target account /target segment.
• Work closely with core marketing functions to develop targeted campaign concepts, custom content requirements, test messaging and creative development to ensure brand awareness at account level, higher conversion and faster sales cycle for the accounts
• Close partnership with sales to develop account focused marketing plan to build and strengthen relationships, reputation and revenue for the account.
• Manage project timelines, quality issues, resources, & budget
• Deeply understanding of the customer, the market, technology trends of their key accounts. Continuously evaluating them to identify new business opportunities.
• Gains a deep understanding of the business, its services and how they differentiate from competitors and how they address key customer pain points.
• Creates account specific content that educates the target audience on key industry solutions; showcased at industry events; and builds credibility of its industry experts.
• Works with sales to gain customer advocacy, building client trust and loyalty to develop long term strategic partnerships. Translates this into compelling stories promoted through industry programs and experiences.
• Throughout programs, tracks the KPIs outlined in the marketing plans to measure and optimize on-going impact on reputation, relationships and, ultimately, business growth.
• Earn trust and maintain strong relationships across the organization, working in conjunction with other marketing leaders and peers.

Being YouDiversity is a whole lot more than what we look like or where we come from, it’s how we think and who we are. We welcome people of all cultures, backgrounds, and experiences. But we’re not doing it single-handily: Our Kyndryl Inclusion Networks are only one of many ways we create a workplace where all Kyndryls can find and provide support and advice. This dedication to welcoming everyone into our company means that Kyndryl gives you – and everyone next to you – the ability to bring your whole self to work, individually and collectively, and support the activation of our equitable culture. That’s the Kyndryl Way.What You Can ExpectWith state-of-the-art resources and Fortune 100 clients, every day is an opportunity to innovate, build new capabilities, new relationships, new processes, and new value. Kyndryl cares about your well-being and prides itself on offering benefits that give you choice, reflect the diversity of our employees and support you and your family through the moments that matter – wherever you are in your life journey. Our employee learning programs give you access to the best learning in the industry to receive certifications, including Microsoft, Google, Amazon, Skillsoft, and many more. Through our company-wide volunteering and giving platform, you can donate, start fundraisers, volunteer, and search over 2 million non-profit organizations. At Kyndryl, we invest heavily in you, we want you to succeed so that together, we will all succeed.Who You AreABM ExperienceBeing YouDiversity is a whole lot more than what we look like or where we come from, it’s how we think and who we are. We welcome people of all cultures, backgrounds, and experiences. But we’re not doing it single-handily: Our Kyndryl Inclusion Networks are only one of many ways we create a workplace where all Kyndryls can find and provide support and advice. This dedication to welcoming everyone into our company means that Kyndryl gives you – and everyone next to you – the ability to bring your whole self to work, individually and collectively, and support the activation of our equitable culture. That’s the Kyndryl Way.What You Can ExpectWith state-of-the-art resources and Fortune 100 clients, every day is an opportunity to innovate, build new capabilities, new relationships, new processes, and new value. Kyndryl cares about your well-being and prides itself on offering benefits that give you choice, reflect the diversity of our employees and support you and your family through the moments that matter – wherever you are in your life journey. Our employee learning programs give you access to the best learning in the industry to receive certifications, including Microsoft, Google, Amazon, Skillsoft, and many more. Through our company-wide volunteering and giving platform, you can donate, start fundraisers, volunteer, and search over 2 million non-profit organizations. At Kyndryl, we invest heavily in you, we want you to succeed so that together, we will all succeed.Get Referred!If you know someone that works at Kyndryl, when asked ‘How Did You Hear About Us’ during the application process, select ‘Employee Referral’ and enter your contact’s Kyndryl email address.

Expected salary

Location

London

Job date

Fri, 17 May 2024 22:05:01 GMT

To help us track our recruitment effort, please indicate in your email/cover letter where (tendersglobal.net) you saw this job posting.