Associate Director of Marketing (EMEA)

Job title:

Associate Director of Marketing (EMEA)

Company

Pattern

Job description

Job Description:Pattern is the premier partner for global ecommerce acceleration. Most recently valued at $2 billion, Pattern has been named one of the fastest-growing tech companies in North America by Deloitte and one of the best-led companies in America by Inc. More than 150 global brands like Nestle, Sylvania, Kong, Panasonic, Pandora, North Face and Sage rely on Pattern’s global ecommerce acceleration platform to scale their business around the world. Pattern is ranked among the top five Amazon sellers globally and has more than 1,700 employees around the world.We’re looking for an Associate Director of Marketing for EMEA who will report directly to Pattern’s Global VP of Marketing and Europe MD for the region. You will be responsible for leading the vision, expansion, and success of the Pattern brand internally and externally, and building demand and pipeline for Pattern’s products and services in Europe.Proven quota attainment and demonstrated leadership in a fast-paced, world-class marketing environment are a must. The ideal candidate will be a stone-cold doer with a penchant for tackling meaty projects. Strong marketing operations skills are key—from forecasting to benchmarking to facilitating regular pipeline review calls. We’re in search of a fearless leader, who is unafraid to delve into the technical details of the industry and our offering.This position is responsible for a variety of functions including corporate communications and PR, content strategy, demand generation and digital marketing, and events, while partnering closely with HQ-based teams to maintain strategic alignment and share best practices across regions. A demonstrated track record of building and leading high-performing teams in a fast-paced startup environment, preferably within a B2B or ecommerce company, is highly desirable.The role is based in our modern London office in the heart of Soho. It’s a collaborative environment where we work together to get the job done but make sure we have fun whilst we’re doing it.Essential Duties and ResponsibilitiesLead the EMEA marketing team in delivering pipeline targets and supporting the enterprise sales team in accelerating pipeline through the funnel aLocalize the Pattern value proposition including elevator pitches, personas, content hierarchies, etc. as well as key marketing programsImplement a data-driven approach to analysing, automating, and optimising a target list of strategic accounts that predictably drives high conversions and pipelineLead the strategy and ongoing measurement of full-funnel tracking and reporting for all funnel stagesDevelop a vision and strategic marketing plan to accelerate Pattern revenue in region via target brands, partnerships, existing Pattern customers and key routes to marketMotivate, mentor, and develop the existing team and develop a long-term plan for team structure and growthCreate, communicate and implement a partner-first vision—ensuring that your strategy is communicated on a level that allows every employee to feel as if they are part of something bigger than themselves and that their role is strategically important to the organisationLead your team in annual and quarterly planning, keeping track of budget, and reporting on team performance, with a focus on ROI & revenue growthPromote the company through social media and personal engagement with analysts, press and executives at major conferences continent wideDirect the local marketing team in day-to-day activities, including organisational structure, professional development, motivation, performance evaluation, termination, compensation, etc.Translate Pattern’s brand and market vision into a differentiated and compelling message for target audiences and enable outward-facing teams to articulate Pattern’s value propositionWork closely with partners and the global sales teams to understand client needs and create go-to-market strategies, communication and collateral that reflects Pattern’s key differentiatorsExercise a data-centric approach to gathering customer/user insights and using data to improve future marketing campaigns and resultsDrive PR and an engaging social presence to gain mindshare and tell the Pattern story through media coverage, speaking engagements, and online communities and social networksLead the creation of content, assets, and tools including sales presentations, ROI tools, white papers, blogs, videos, competitive briefs and other materialsDrive demand generation and account-based marketing efforts via digital advertising, webinars, social media, content marketing, and paid search advertisingUtilise strong business analytics and data to optimise performance and uncover new areas of growth for the organisationEnsure accurate tracking of opportunity details and campaign performance in Salesforce and MarketoHelp plan and organise special events and sponsorships including summits, workshops, webinars, and trainingsLiaise with internal team members, advertising agencies, vendors and other Pattern departments (e.g. sales, operations, legal) as neededRequired QualificationsThe ideal candidate is a world-class marketing and sales professional who has successfully built and led multi-faceted teams, with an emphasis on marketing strategy, demand generation, and business development8+ years experience in building, managing and leading an organisation with a strong ability to recruit, retain, and motivate existing teams and future talentProven success leading the brand messaging & positioning of an e-commerce or technology products and services organisationDemonstrated track record delivering results against sales and marketing plansAbility to quickly assess and understand customer buyer journeys to improve results, and synthesise into meaningful, quantifiable, differentiated messagingSuperb communication skills, with the ability to communicate with executives, customers and frontline employeesHighly innovative, with a vision of the future of the company that they can plan, strategise and executeWillingness to work a flexible schedule and travel domestically and internationallyDemonstrated ability to develop impactful, fact-based, value propositions (requires strong analytical and creative thought processes)Ability to distill learnings and pinpoint customer pain points, as well as turn them into differentiated messaging and contentStrong writing, analytical and presentation skillsAbility to understand complex processes and technologies, and translate into simple concepts (written, graphical, and verbal)Solid knowledge of analytics tools, and ability to understand customer requirementsUp to date with latest trends and best practices in e-commerce marketing and measurementDemonstrable history of data-driven decision-makingExecutive-level leadership skills in negotiation, influence, and consensus buildingExpertise in analysing new markets, business opportunities, competitive threats and monetisation modelsBachelor’s degree in Marketing, Communications, Business, or related programPreferred QualificationsPast experience building or running a marketing organisation or advertising agencyProficiency with digital advertising platforms such as LinkedIn, Facebook and GoogleExperience with marketing tech stack and demand generation vendors including DemandBase, TechTarget, Terminus, Madison Logic, Netline, Integrate, Dun and Bradstreet, ClearBit and othersFamiliarity with Marketing Automation and CRM tools such as Salesforce.com, Marketo, Eloqua, Hubspot, Zift, etc.Experience implementing lead scoring, account-based marketing, full-funnel nurture programs, etc.Experience running social, content, or webinar syndication programsFamiliarity with data analysis and visualization tools such as Tableau, Stata, Domo, Smartsheets, Excel, Qlik, etc.Master’s Degree in Finance, Management, Marketing or other business discipline (top tier MBA highly preferred)Experience running social media campaigns on various platformsProven expertise in running highly effective marketing teamsFamiliarity with Content Management System software (e.g. Adobe Experience Manager)Moderate analysis skills in Excel including pivot tables, advanced filtering and conditional formattingWhy should I work at Pattern?Pattern offers big opportunities to make a difference in the ecommerce accelerator industry! We are a company full of talented industry experts that evolves quickly and often, we set big goals and work tirelessly to achieve them, and we love our Pattern family. We also believe in having fun and balancing our lives, so we offer awesome benefits that include:28 days Holiday (increasing to 32 with each year of service)Competitive salaryRSU’s (Restricted Stock Units)Hybrid working (2 days a week in the office)Health Shield Cover (Health, Dental, Eye care and Physio cash reimbursement plan)Free breakfast and snacks in the officePension SchemeEnhanced Maternity and Paternity leave and payRegular company socialsPattern is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Expected salary

Location

London

Job date

Wed, 16 Oct 2024 04:38:41 GMT

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