Associate Director of Marketing, Student Recruitment and Global Outreach

Department
 

Harris School Enrollment Management & Marketing Strategy

About the Department
 

Why policy? For a better world. Why Harris Public Policy? Because when it comes to better policymaking, evidence matters. We work at the frontiers of data collection and analysis, using the latest technology and social science methods to design policies that work for society. We conduct rigorous inquiry in an environment of innovation and risk taking, fearlessly questioning the status quo. We collaborate across the private, public, and nonprofit sectors, adopting new methodologies to drive better solutions. We engage with our city, our world, and our leaders every day to evaluate and test our ideas. And we lead with our passion for driving social change, knowing that passion alone does not equal impact. With passion and precision, we figure out what’s best for society—and get it done. This is Harris Public Policy: Social impact, down to a science.

Job Summary
 

Reporting to the Director of Recruitment Analytics and Marketing, the Associate Director of Marketing, Student Recruitment and Global Outreach strategizes on, creates and implements a cohesive marketing plan designed to support lead generation and overall student enrollment for Harris degree and non-degree programs.

Responsibilities

• Works collaboratively and as a project manager across team members in marketing, recruitment, operations, and analytics.

• Has a keen understanding of awareness building at the top of the funnel for degree and/or non-degree/short-term programs, and how to create effective nurturing campaigns for different populations.

• Performs the following marketing functions: multi-channel marketing communications /advertising; Web blogs or digital marketing; market research; development or review and update of the marketing infrastructure and management of external sales agency relationships. Monitors, analyzes, and reports on sales and circulation activity. Analyses possible solutions using standard procedures. Provides support for Marketing budget management, tracking payments, purchase orders, monitor cost of external vendors and contract employers, and projecting future costs. Monitors multiple deadlines on a daily basis to ensure projects are on schedule and expectations are aligned for a variety of print and digital projects, working with both internal and external staff for design, writing, and copy editing.

• Supports the sales enablement function of SRGO marketing team by updating key materials used by the recruitment team, and conducting and presenting competitor research.

• Conducts research, analyzes data, and monitors industry trends and best practices to implement, test and refine strategies, with specific knowledge of competitor programs.

• Keeps abreast of trends in digital marketing, ensuring Harris is leveraging new and emerging channels to reach and engage prospective students.

• Project manages the revision and development of new pieces to be used for print media, social, video, website, blog and other communications to be used throughout the admissions cycle. Experience with editing and excellent attention to details.

• Collaboratively develops recruitment event strategy, elevating the profile of the Harris School in key markets while driving enrollment and project manages virtual and in-person events, helping to manage event calendar, logistics, inventory and design of promotional materials, and key outreach initiatives to increase event attendance.

• Develops one or more of the following marketing functions: marketing communications and advertising, web blogs or other digital marketing, and market research. Reviews and updates marketing infrastructure which may include one or more database systems, the intranet, and external web sites.

• May assist managing relationships with external sales agencies.

• Performs other related work as needed.

Minimum Qualifications
 

Education:

Minimum requirements include a college or university degree in related field.

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Work Experience:

Minimum requirements include knowledge and skills developed through 5-7 years of work experience in a related job discipline.

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Certifications:

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Preferred Qualifications

Education:

• Bachelor’s degree.

Experience:

• Five or more years of experience in marketing or communications.

• Experience with new non-degree program launch and marketing.

• Experience with programmatic and strategic event planning and execution.

• Multicultural environment and with diverse clients.

• Familiarity with higher education environment and knowledge of the University of Chicago.

• Writing or editing in a professional setting.

• Project management and working with external contractors or vendors.

Technical Skills or Knowledge:

• Experience with Excel, Slate, Salesforce or other CRM and data visualization tools such as Tableau.

Preferred Competencies

• Ability to prioritize work and meet deadlines, experience with project management.

• Ability to work independently and as part of a team.

• Excellent attention to detail.

• A collaborative attitude and regular communication with Marketing and Communications and other professionals on campus to ensure consistency in messaging and branding.

Application Documents

• Resume/CV (required)

When applying, the document(s) MUST  be uploaded via the My Experience page, in the section titled Application Documents of the application.

Job Family
 

Communications

Role Impact
 

Individual Contributor

FLSA Status
 

Exempt

Pay Frequency
 

Monthly

Scheduled Weekly Hours
 

37.5

Benefits Eligible
 

Yes

Drug Test Required
 

No

Health Screen Required
 

No

Motor Vehicle Record Inquiry Required
 

No

Posting Statement
 

The University of Chicago is an Affirmative Action/Equal Opportunity/Disabled/Veterans and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender, gender identity, national or ethnic origin, age, status as an individual with a disability, military or veteran status, genetic information, or other protected classes under the law. For additional information please see the University’s Notice of Nondiscrimination.

Staff Job seekers in need of a reasonable accommodation to complete the application process should call 773-702-5800 or submit a request via Applicant Inquiry Form.

We seek a diverse pool of applicants who wish to join an academic community that places the highest value on rigorous inquiry and encourages a diversity of perspectives, experiences, groups of individuals, and ideas to inform and stimulate intellectual challenge, engagement, and exchange.

All offers of employment are contingent upon a background check that includes a review of conviction history.  A conviction does not automatically preclude University employment.  Rather, the University considers conviction information on a case-by-case basis and assesses the nature of the offense, the circumstances surrounding it, the proximity in time of the conviction, and its relevance to the position.

The University of Chicago’s Annual Security & Fire Safety Report (Report) provides information about University offices and programs that provide safety support, crime and fire statistics, emergency response and communications plans, and other policies and information. The Report can be accessed online at: http://securityreport.uchicago.edu . Paper copies of the Report are available, upon request, from the University of Chicago Police Department, 850 E. 61st Street, Chicago, IL 60637.