AVP, Marketing & Communications, Center for Career Navigation (Apply By: 5pm on April 5, 2024)

About JFF 

Jobs for the Future (JFF) drives transformation of the U.S.
education and workforce systems to achieve equitable economic
advancement for all. Seeing that millions of people are unfairly
shut out of quality jobs and the chance for a better life, our goal
is to align education, workforce, and employment changemakers
toward a shared North Star: In 10 years, 75 million people facing
systemic barriers to advancement will work in quality
jobs.  

To achieve that goal, we design solutions, scale best practices,
influence policy and action, and invest in innovation. With a staff
of more than 300 people across the country working remotely and in
offices in Boston (headquarters), Washington, DC, and Oakland,
California, we operate at the national, state, and local levels,
forging deep partnerships with employers, investors, entrepreneurs,
policymakers, and education and workforce development providers to
break down barriers and reimagine what’s
possible.    

We’re on a path of ongoing growth and expanding impact. We have
an operating budget of $105 million, and we’re funded by dozens of
leading government agencies, foundations, and corporations. Learn
more about JFF and join us as we
build a future that works—for everyone.  

DEIBW at JFF  

Diversity, equity, inclusion, belonging, and well-being (DEIBW)
are core to JFF’s
North Star and mission. We employ and build diverse teams
across race, ethnicity, sex, gender identity and expression, age,
and lived experiences and are constantly working toward ensuring
these differences are celebrated and included. We aim to cultivate
a culture that centers the overall care, well-being, and success of
the employee through flexible work hours, balanced workloads,
professional development, and equitable career advancement
opportunities. Learn
more about what DEIBW looks like in practice at JFF. 

We seek to invest and learn from those who represent the
communities we serve, particularly individuals from populations who
have been explicitly or implicitly excluded from the workforce.
Knowing its importance to the success of our work and the
engagement of our staff members, we aspire to attract and retain a
diverse team and welcome people of all backgrounds to apply to our
open roles. JFF is a fair chance employer and in alignment to our

North Star, we strongly encourage individuals whose highest
level of education attained is less than a 4-year degree; People of
Color; and people with records to apply. 

About the Center  

JFF is excited to launch a new Center for Career Navigation to
mobilize the field around a bold vision for building the bridge
from learning to work for Gen Z. Over the next decade, Gen Z will
enter an evolving workforce with new opportunities and challenges.
So, it is more imperative than ever that they can find, evaluate,
finance, secure, and flourish in opportunities that lead to
high-quality jobs they can trust. We believe in the power of
building connections between learners and workers aged 16 – 24,
training providers, and employers so that Gen Z can navigate
non-degree and degree pathways and work-based learning
opportunities.  

By 2030, this Center will realize our vision to impact more than
20 million Gen Z learners, providing them the tools, access, and
experience needed to confidently navigate various pathways. The
Center aims to mobilize the field in youth career navigation and
launch a tech experience that helps young people across the US
bridge the education-to-career cliff. The Center’s work will focus
on: 

• Engaging JFF’s networks across the learn to work ecosystem
• Driving thought leadership
• Building and launching impactful digital marketing campaigns
  across key stakeholder groups
• Engaging in advocacy work with federal and state
  policy

About the Position 

JFF is looking for an experienced, agile, and innovative
Associate Vice President (AVP) to lead the marketing and
communications strategy for our new Center for Career Navigation.
In this role, you will lead the development and execution of the
digital strategy targeted towards Gen Z and audiences focused on
career navigation for Gen Z, to ensure the Center for Career
Navigation’s messaging supports the organization’s unique value
proposition across the education and workforce
ecosystem.  

Reporting into JFF’s Marketing & Communications Lead and
working in close partnership with the leadership of the Center and
other Marketing & Communications Team colleagues, the AVP will
lead the marketing, communications, and narrative change campaign
to promote our solutions, establish our leadership in the field,
and publish our findings. You will also collaborate and manage
JFF’s relationship with an external marketing agency, playing a
critical role in developing and elevating the Center’s brand,
reinforcing its impact and measuring its growth.  

Your work will be instrumental in defining and strengthening the
Center’s brand identity, creative content, public relations, events
and communications. The ideal candidate is an experienced
communications and marketing strategist who thrives on delivering
results in a fast-paced, mission-driven environment, and is eager
to drive the communications and marketing engine for the Center for
Career Navigation. 

What You’ll Do 

Drive innovative, inclusive and strategic campaigns to
increase engagement and expand the Center’s
influence  

• Build an innovative marketing strategy for the Center that
  supports JFF’s strategic priorities and creates a distinctive brand
  targeted towards Gen Z, employers, education and training
  providers, and other key audiences
• Lead relationship management of an outside creative agency,
  working jointly to develop and implement a cohesive marketing plan
  and narrative change campaign to increase brand awareness of the
  Center and its ambitious vision
• Create, test and implement creative campaigns and themes, in
  partnership with a creative agency, connecting with our target
  audiences and creating consistent measurable impact
• Develop a sustainable, strategic digital marketing and public
  relations plan to maximize and grow the success of the
  Center
• Champion the Center’s content creation and marketing
  strategies, while ensuring alignment with JFF’s enterprise
  marketing goals and brand

Deliver powerful results through targeted outreach and
engagement 

• Clearly define, design and increase digital and content
  marketing campaign ROI, and develop metrics to track the success of
  marketing campaigns
• Manage the design, launch and engagement of diverse content
  (e.g., images, video, written) across various marketing
  platforms
• Identify and propose solutions to emerging marketing trends and
  technologies to maintain a competitive edge
• Conduct related market analysis to identify challenges and
  opportunities for market reach and engagement
• Drive relationships with media partners, field leaders and
  others to secure coverage and amplify our position in the
  field

Foster collaboration across the Center, JFF’s central
Marketing Communications team and other partners 

• Leverage and engage with Marketing Communication Business
  Partners to elevate and manage a unified go-to-market approach,
  consistent with JFF’s brand and messaging
• Partner with central Marketing Communications, IT and
  Development colleagues to create demand generation that’s
  scalable
• Provide leadership and consultation on projects across other
  Centers and Practices at JFF and JFF Labs that have implications to
  the work of the Center for Career
  Navigation

Who You Are  

The qualifications listed within the job description are
intended as a guide and we do not expect candidates to
bring all experiences and skills listed. Research supports that
self-selecting out of potential professional opportunities is
particularly common among individuals with identities that are
marginalized in professional spaces. So, if you believe that you
can meet the overall expectations of the position, we encourage you
to apply so that we have an opportunity to learn more about you and
the unique strengths you would bring to the work. 

• You bring expertise designing and leading digital marketing
  strategy within the education and workforce ecosystem, ideally with
  success targeting the Gen Z population (New hires at the AVP level
  at JFF typically bring 15-20 years of prior professional experience
  through a combination of full-time, part-time, internship, and/or
  freelance positions)
• You are an innovative marketer, with experience successfully
  leading and championing the development and implementation of
  strategic marketing plans
• You are proficient in working with marketing technology systems
  and tools including CRM, content management systems, SEO/SEM, and
  others
• You are creative and disciplined, with an ability to leverage
  quantitative and qualitative data to inform your priorities and to
  launch effective campaigns with both quickness and
  quality
• You are skilled at quickly building an understanding of your
  target audiences and adapting and tailoring your marketing and
  communications strategies accordingly
• You are an effective writer and facilitator who is skilled at
  translating complex topics and strategies into simple
  language
• You have experience being a thought partner to senior leaders
  with a proven track record of influencing their decision making and
  helping to build consensus with multiple stakeholders who may have
  different perspectives
• You have experience building relationships across teams within
  a matrixed organization; you build positive relationships with
  internal leaders and external stakeholders based on trust and
  building mutual understanding
• You bring experience in developing and exceeding ambitious
  marketing strategies and goals, ensuring alignment with the goals
  of multiple complex programs and initiatives, and know how to
  communicate about them in a compelling way to external
  audiences
• You have an entrepreneurial mindset and an appetite for
  building, scaling, and innovating marketing and communications
  strategies and processes
• You mentor and empower others to allocate resources and manage
  priorities effectively to keep teams focused on results and can
  organize teams, facilitate teamwork, and foster collaboration to
  drive the collective achievement of an organization’s mission
• You possess high energy and passion for JFF’s mission and North
  Star, and the ability to apply JFF’s core values to all areas of
  your work
• You are energized by stewarding JFF’s DEIBW values and
  practices within your day-to-day work, including embracing the
  differences and celebrating the diversity that each individual
  brings to JFF
• You have a willingness to travel (up to 30%) to support efforts
  that increase brand awareness of the Center and its ambitious
  vision

What We Offer  

At JFF, we’re fueled by the desire to create a world where
everyone has equal opportunity for economic advancement. Our team
works hard to push the boundaries of what is possible, and in
return, we provide a gratifying work experience, competitive
salaries, and a comprehensive benefits
program that includes flexibility and choice as core values in
order to support people wherever they are in their lives and
careers.  

JFF has offices in Boston, Oakland, and Washington, DC;
employees are welcome to use JFF office space to work in-person or
hybrid, or completely remote. To improve the employee experience
and promote productivity while working remotely, JFF offers an
annual home office stipend to all regular full-time and part-time
employees. In addition, new employees receive office equipment as
needed.   

The hiring range for this role is $160,000 – $200,000 annually,
in alignment to JFF’s Associate Vice President salary band and our
compensation philosophy. Starting salaries for new hires will be
determined based on a combination of the new hire’s relevant
experience and market demands.   

To Apply  

As part of your application, please include your resume and a
thoughtful cover letter outlining how your skills and experience
meet the qualifications of the position. We are accepting
applications through 5pm EST on April 5th. 

At JFF, we’re also committed to accessibility and want to ensure
that everyone, including people with disabilities, can fully access
and engage with our application and hiring process. If you are
unable to complete this application due to a disability and/or have
specific access/accommodation needs in order to fully participate
in our hiring process, please contact us at hiringaccommodations@jff.org. 

Positions at JFF are not
eligible for employer-visa sponsorship or open to F-1 student visa
holders.