Brand Marketing Manager - Tenders Global
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Brand Marketing Manager

University of Idaho

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Position Details
Position Information

Internal Posting?
Posting Number SP004285P
Position Title Brand Marketing Manager
Division/College University Communications & Marketing
Department University Communications & Marketing
Location Moscow
Posting Context Statement The University of Idaho (U of I) is Idaho’s Land-Grant Institution. U of I’s University Communications and Marketing (UCM) is looking for a Brand Marketing Manager who can apply their marketing expertise to a brand with a purpose. This position will report to the Director of Marketing.
Position Overview This position is responsible for understanding our target audiences and developing marketing campaigns that position our brand according to those motivators. These marketing campaigns will not only drive audience engagement but will further define our brand’s reputation and image related to the market.
Duties may include:

  • Manage, write and edit marketing material production across various mediums
  • Work with leadership to develop marketing strategy
  • Work independently to develop subsequent marketing plans and initiatives
  • Coordinate with consultants and agency partners to produce content
  • Conduct consumer and market research
  • Identify how our brand is currently positioned in the market
  • Design research-based brand campaigns
  • Develop and execute marketing campaigns aimed at communicating our brand message
  • Lead marketing team members through campaigns
  • Establish Key Performance Indicators (KPI), measure and report on success of marketing campaigns based on established KPIs
  • Anticipate consumer trends and keep brand up to date
  • Lead and manage brand influencer program
  • Other duties as assigned
Unit URL Marketing – U of I University Communications and Marketing (uidaho.edu)

Position Qualifications

Required Experience
  • Three years working in the marketing/brand development/social media space to include the following:
    • Writing marketing plans
    • Analyzing marketing data to inform marketing direction
    • Directing creative development
    • Supervising and directing the work of individuals or leading project teams
    • Managing media buys
    • Web authoring experience
    • Social Media management
    • Content Marketing story identification, development and versioning specific to published platforms
    • Graphic Design experience
    • Photo and video shoot art direction
    • Agency coordination
    • Project management
Required Education
  • Bachelor’s Degree in Marketing, Communications, Graphic Design or Public Relations; four additional years of experience (for a total of seven years) may substitute for a Bachelor’s Degree
Required Other
  • This position may be required to work outside of standard business hours
  • This position may require occasional travel
Additional Preferred
  • Experience with:
    • using a content management system for publishing web content
    • working in higher education
    • producing and editing informational and marketing collateral
    • project management applications
  • Knowledge of:
    • digital and social media marketing strategies
    • management and supervisory techniques
    • Digital marketing best practices
  • Deep understanding of GA4
Physical Requirements & Working Conditions
Degree Requirement Listed degree qualification is required at time of application

Posting Information

FLSA Status Overtime Exempt
Employee Category Exempt
Pay Range $58,500 per year or higher depending on experience
Type of Appointment Fiscal Year
FTE 1
Full Time/Part Time Full Time
Funding
A visa sponsorship is available for the position listed in this vacancy. No
Posting Date 02/06/2024
Closing Date
Open Until Filled Yes
Special Instructions to Applicants To be considered your “Letter of Qualification” must address each of the required qualifications. Additionally, please provide information in support of your application regarding the preferred qualifications as relevant.
For 1st consideration, please apply by February 25, 2024.
Applicant Resources https://www.uidaho.edu/human-resources/careers/applicant-resources
Background Check Statement Applicants who are selected as final possible candidates must be able to pass a criminal background check.
EEO Statement The University of Idaho (U of I) is an equal opportunity and affirmative action employer committed to assembling a diverse, broadly trained faculty and staff. Women, minorities, people with disabilities and veterans are strongly encouraged to apply. In compliance with applicable laws and in furtherance of its commitment to fostering an environment that welcomes and embraces diversity, U of I does not discriminate on the basis of race, color, religion, national origin, sex, age, sexual orientation, gender identity/expression, disability, genetic information or status as any protected veteran or military status in its programs or activities, including employment, admissions and educational programs.

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