Objectives
The objectives of the consultancy are:
- Conduct assessment of current level of knowledge and skill in related fields (product packaging, branding, marketing and financial & digital literacy)
- Design in consultation with local agricultural producer groups, an effective marketing plan.
- Develop in consultation with local producer groups a comprehensive branding plan.
- Train community groups, other CSOs and WWF in product packaging, branding, marketing and financial & digital literacy.
- Recommend and design eco-friendly, cost-effective packaging solutions.
Scope of work/ Major responsibility
The consultant is expected to 1) conduct a brand assessment to identify gaps and opportunities, 2) develop brand identity, including logo, color palette, tagline, and visual elements, 3) create brand guidelines to ensure consistency across all communication materials, 4) develop marketing plan with specific strategies for online and offline, 5) provide training and guidance on digital marketing techniques, 6) conduct an assessment of current packaging practices, 7) recommend eco-friendly, sustainable packaging materials, 8) design prototypes for packaging, and 8) finalize a final report in light of all conducted discussions and training.
Detailed scope of works, outputs and deliverables and time schedule can be seen at https://www.wwf.org.mm/en/myanmar_career_page/
Requirements
- Proven experience in branding, marketing, and packaging design, preferably for community enterprises or sustainable products
- A strong portfolio demonstrating innovative and eco-friendly design solutions
- Expertise in digital marketing strategies and tools
- Familiarity with sustainable and traditional product markets
- Excellent understanding of agribusinesses and agricultural value chains trends in Myanmar, including major areas of interest and intervention, as well as interactions with private sector
- Knowledge of other languages used in Myanmar is a valuable asset
- Able to travel in project areas
How to apply
Interested consultants or firms are invited to submit:
1. A technical proposal outlining the approach, methodology and timeline
2. A financial proposal detailing costs
3. A portfolio showcasing relevant previous work
4. References from past clients
Submissions should be sent to vacancy.mm@wwf.org.mm. Should there be travels, in several parts of Myanmar outside of Yangon, related to this engagement, WWF will shoulder the cost.
WWF does not discriminate the applicants based on race, gender, religion or sexual orientation. ALL are encouraged to apply.
Only shortlisted applicants will be contacted.