Campaign Strategist & Planner

Office Location:

Remote USA

Who We Are:

The Nature Conservancy’s mission is to protect the lands and waters upon which all life depends. As a science-based organization, we create innovative, on-the-ground solutions to our world’s toughest challenges so that we can create a world in which people and nature thrive. We’re rooted in our Mission and guided by our Values, which includes a Commitment to Diversity and Respect for People, Communities, and Cultures. Whether it’s career development, flexible schedules, or a rewarding mission, there’s lots of reasons to love life #insideTNC. Want a better insight to TNC? Check out our TNC Talent playlist on YouTube  or on Glassdoor.  

Our goal is to cultivate an inclusive work environment so that all our colleagues around the globe feel a sense of belonging, and that their unique contributions to our mission are valued. We know we’ll only achieve our Mission by hiring and engaging a diverse workforce that reflects the communities in which we work. In addition to the requirements in our postings, we recognize that people come with talent and experiences outside of a job. Diversity of experience and skills combined with passion is a key to innovation and a culture of inclusion! Please apply – we’d love to hear from you. To quote myriad TNC staff members, “you’ll join for our mission, and you’ll stay for our people.”

What We Can Achieve Together:

The Campaign Strategist & Planner is a campaign strategist and planner who will lead priority campaigns and initiatives for the Marketing and Communications (MAC) Team from project brief to performance report, and who will serve as an expert for helping teams plan, test, and optimize paid campaigns to meet the objectives of the project. This role requires strategy, innovation, and implementation skillsets.

The Campaign Strategist & Planner is responsible for the successful delivery of complex global brand campaigns and initiatives that will drive forward the MAC Team’s strategic priorities. You are responsible for working with audience leads and other stakeholders to develop clear goals, including defining the campaign’s objectives and key performance indicators; crafting insight-driven project briefs, ensuring projects stay on strategy through the development and production phase, and implementing your measurement and reporting plan with the respective data and analysis leads. You will work in close collaboration with the Director of Brand Strategy, regional marketing leads, and project managers throughout the MAC Team to identify opportunities and efficiencies.

This position is responsible for leading a project team to plan, implement and optimize data-driven campaigns. In addition, the Campaign Strategist & Planner will work closely with division leaders, regional marketing colleagues, and external agencies to ensure the campaign plan is properly executed across the channels to deliver on our division’s goals. They will be part of a team to help develop and define the structure, processes and tools needed to deliver best-in-class marketing.

As the Campaign Strategist & Planner, you will:

• Connect with broader cross-functional teams to help define audience insights, campaign objectives, communication launch dates and tasks, and journey mapping/ecosystem definition that will offer the most effective outcomes.
• Oversee how we leverage insights to drive decisions, crafting focused and compelling strategies and creative briefs that will engage and empower integrated marketing teams.
• Execute large scale paid media investments across TV, OOH, Digital, Audio, Event and Video Streaming in conjunction with media planning agencies and internal channel managers.
• Develop campaign plans, act as a thought partner in implementation, and help craft progress updates and final measurement report, including performance and process learnings to inform future decisions and investments.
• Help shape and drive learning agendas in conjunction with research and insights.
• Serve as an advertising thought partner to regional communications leaders across the TNC network.

We’re Looking for You:

• Experience in planning paid media campaigns in coordination with earned and owned media strategists.
• Experience with writing creative briefs and defining campaign user journeys.
• Experience managing advertising vendors and agency relationships.
• Critical thinker with demonstrated problem-solving skills; solutions-oriented.
• Experience leading teams; both directly and indirectly and with internal and external partners.
• Leadership experience, directly and/or indirectly; includes ability to lead, motivate, set objectives, and manage performance and conflict resolution.
• Ability and comfort working in partnership with all levels of staff in a collaborative or advisory role.
• Strong interpersonal skills and upward management skills, including the ability to negotiate, influence, and persuade.
• Demonstrated ability in managing the fiduciary aspects of planning and delivery of budgets.
• Experience developing visual-forward, well-designed briefings, reports, or other materials.
• Strong and persuasive verbal and written communication and presentation skills with ability to articulate ideas in a compelling manner for various audiences and stakeholders.
• Multi-cultural or cross-cultural experience or exposure a plus.
• Multi-lingual skills appreciated but not required.

What You’ll Bring:

• Bachelor’s degree in related field and a minimum of 9 years related work experience or an equivalent combination of education and experience.
• Experience managing staff and teams.
• Experience developing marketing plans and measuring results.
• Experience cultivating and managing client relationships.
• Experience leading complex project and program/account management including financial responsibilities and measuring results of strategic plans and programs.

What We Bring:

Since 1951, The Nature Conservancy has been doing work you can believe in protecting the lands and waters that all life depends on. Through grassroots action, TNC has grown to become one of the most effective and wide-reaching environmental organizations in the world. Thanks to more than 1 million members, over 400 scientists, and the dedicated efforts of our diverse staff, we impact conservation throughout the world!

The Nature Conservancy offers a competitive, comprehensive benefits package including: health care benefits, flexible spending accounts, 401(k) plan including employer match, parental leave, accrued paid time off, life insurance, disability coverage, employee assistance program, other life and work wellbeing benefits. Learn more about our benefits at in the Culture Tab on nature.org/careers.

We’re proud to offer a work-environment that is supportive of the health, wellbeing, and flexibility needs of the people we employ!

Salary Information:

The starting pay range for a candidate selected for this position is generally within the range of $93,000 – $133,000 for annual base salary. This range only applies to candidates whose country of employment is the USA. Where a successful candidate’s actual pay will fall within this range will be based on a variety of factors, including, for example, the candidate’s location, qualifications, specific skills, and experience. Please note countries outside the USA would have a different pay range in the local currency based on the local labor market, and not tied to USA pay or ranges. Your geographic location will be confirmed during the recruitment.