Channel Marketing – German speaking

Job title:

Company

First 4 Personnel

Job description

Do you have a background in Partner Marketing / Channel Marketing?
Are you bilingual English and German?
Want to work for a well-known brand name, in a strong passionate team with a collaborative working ethic, one which invests in its staff?
Are you based in London & available from beginning Jan?

Working closely with Field Sales, Sales Leadership, Marketing Leadership & Business Partners the Partner Marketing Specialist with develop, create execute and maintain a lead generation marketing plan that supports the sales objectives and marketing goals of the assigned territories (Germany, Austria, Switzerland) and the strategy of the company.

MAIN DUTIES & RESPONSIBILITIES OF THE PARTNER MARKETING DACH SPECIALIST:

Drive Marketing reviews quarterly with distribution partners and key resellers to plan, implement and report on joint marketing plans.
Lead, own and drive a multi-channel communication plan for assigned channel partners regarding programs, events, product specific information and other partner communications and updates
Execute on a field level marketing promotions, events, campaigns and incentives for channel partner sales.
Work with the Customer Engagement Manager and local sales team to identify sales tools and training programs. Champion in the assigned geographies the utilization of training courses and webinars with all Partners.
Tailor marketing collateral for assigned partners related to new product/program launches and promotions.
Register all channel marketing activity within the SalesForce CRM system
Measure and monitor channel marketing programs to increase channel sales productivity via the distributor scorecard.
Manage sales and event material to ensure sufficient quantities available to support channel activity and directly attended events.
Manage syndication platforms and lead syndication placement for assigned geographies. Work with distributors and resellers to maximise the use of syndicated content.
Work with PR & Social media team and agencies to build engagement in DACH.

ESSENTIAL REQUIREMENTS OF THE CHANNEL MARKETING DACH SPECIALIST:

Bilingual English and German essential
Good experience in Partner marketing, Field Marketing, business development, technical marketing or related field.
An understanding of the partner landscape and the operation of a 2-tier Channel.
An understanding of and experience in developing and executing programs to, through, with and for a partner audience. A ROI based approach to marketing is a strong plus.
An understanding of CRM systems (preferably Salesforce.com)
Good copy writing skills.
Willing to travel as required to meet with partners within your territory (30% of time is expected to be spent in the DACH region), extra EMEA travel will be necessary in support of key business meetings.

DESIRABLE REQUIREMENTS OF THE CHANNEL MARKETING DACH SPECIALIST::