Channel Marketing Manager, EMEA

Channel Marketing Manager, EMEA

Check Point Software Technologies

Brussels, Belgium

Check Point is looking for a Channel Marketing Manager, EMEA to develop, plan, execute, and manage partner marketing activities including campaigns, webinars, events, and lead generation programs. You’ll play a pivotal role in ensuring we deliver successful partner marketing programs aligned with business goals across all types of partners, and which are driving ROI and partner-led sales pipeline.

Acting as the central point of contact, you will connect channel marketing, partners, field marketing teams, and partner sales managers seamlessly.

Key Responsibilities

• Develop and implement scalable and EMEA-relevant partner demand generation programs in collaboration with the regional field marketing teams to build pipeline, awareness, and engagement in support of partner sales growth, expanding market share, and pursuing pipeline targets;
• Define and support the execution of the “partner to” strategy to increase awareness, market share and enablement of partner sellers, including promotional materials, webinars, presentations, and tools, tailored to different channel partners (Distributors, VARs, MSP/MSSPs, etc.) and target audiences;
• Lead regional to-partner marketing events, delivering superior event experiences to support partner recruiting, engagement and mindshare;
• Manage MDF budget and funds to ensure partner investments deliver pipeline and ROI. Monitor and analyze EMEA partner performance metrics, provide regular reporting and insights, and make recommendations for optimization and improvement;
• Consistently iterate and improve on marketing programs through regular measurement, optimization and deep understanding of EMEA partners needs;
• Stay informed about industry trends, competitive landscape, and partner ecosystem developments to identify new opportunities and best practices.

Qualifications

• 3-5 years of experience in channel marketing;
• Knowledge and experience with a broad range of marketing activities, disciplines, and tactics, including field marketing, digital marketing, and events. Proven track record of planning & executing partner demand generation and enablement programs;
• Exceptional project management, organizational and interpersonal skills with ability to take initiative in a challenging, fast-paced environment with multiple priorities. Ability to manage multiple projects simultaneously, work on tight deadlines and deliver campaigns on schedule;
• Understanding of marketing across all different cultural dynamics across the EMEA region;
• Excellent verbal and written communication skills;
• Willingness to travel within the EMEA region;
• Bachelor’s degree in marketing, business, communications, or relevant field of study;
• Experience in cybersecurity is a benefit;
• English language proficiency a priority;
• A second European language proficiency a plus.