Chief Brand Officer

United Way of Central Indiana works to bring the
resources of philanthropy, government, corporations, the social
sector, and neighborhoods together to confront generational poverty
head on and ensure a better future for our neighbors in
need.

This is an ambitious time to join United Way as we embark on a
five-year strategic plan to reduce the number of households
experiencing poverty and financial instability. To make a
significant impact in our region, United Way is looking for
dedicated, confident, and compassionate team members who live our
shared values of inclusivity, courage, accountability, respect, and
excellence.

Position Summary

United Way of Central Indiana recognizes that the key to success
is a strong and cohesive team that works through shared values to
achieve our mission. The Chief Brand Officer is the leader of
United Way of Central Indiana’s (UWCI) Marketing and Communications
Team, serves on the Executive Committee and reports to the
President/CEO. This role oversees and leads the development,
execution and management of UWCI’s brand and marketing strategies
and campaigns to support the long-term strategic direction of the
organization and ensure a consistent brand experience that aligns
with UWCI’s mission. These strategies include public relations,
communications, digital marketing, advertising, print and
publications, direct mail and special events. The Chief Brand
Officer’s work is focused internally and externally, across all
functional areas of UWCI as well as the seven-county area with an
emphasis on being the brand champion for the organization and
providing day-to-day leadership of the Brand team. This role
fosters relationships with key stakeholders and audiences including
representing UWCI to the United Way Worldwide (UWW) Network through
participation on network-level task forces regarding marketing and
communications.

Position Duties &
Responsibilities

The following statements are intended to describe the
general nature and level of work being performed.  They are
not intended to be construed as an exhaustive list of all
responsibilities, duties and skills required of personnel so
classified.

Brand
Leadership

▪    Hire, supervise and coach all positions in
the Brand division, including media/PR, events, creative,
communications and digital marketing.

▪   Oversee the development and execution of external
events that promote the United Way

brand, raise money, and foster a better understanding of United
Way of Central Indiana’s work in the community.

▪    Develop and implement innovative campaigns
within a complex organization, integrating disparate elements into
a cohesive whole.

▪   Translate strategic business and operations plans
into marketing strategies within UWCI’s

complex donor and volunteer landscape.

▪    Collaborate with other division Chiefs and
V.P.’s to develop and implement marketing and communications plans
to support division goals and the goals of the organization
overall.

▪   Effectively set goals and provide oversight for
the management of complex workflows,

projects and team expectations.

▪   Set priorities and execute them, while also seeing
to immediate organizational needs

▪    Design, oversee and manage the annual Brand
division budgets. Leverage limited resources through in-kind
contributions and partnerships. Ensuring budget is driven for
maximum results

in areas of communication, brand awareness, resource development
and community

services.

▪    Identify changes in the environment and
audience trends to modify UWCI’s advertising/marketing plan and
public awareness programs accordingly.

▪    Nurture strong relationships with print and
broadcast news media, and area marketing, communication and public
relations professionals.

▪    Provide advice and counsel for internal and
external communications needs to UWCI team members and key
volunteers as needed. Ensures that team and board members have the
tools and training needed to present consistent, compelling, and
unified messages that move

diverse audiences to give and become involved with UWCI.

▪    Position UWCI as a valuable community
leader, with unique, recognizable, and understood brand.

▪   Perform special assignments and other work, on an
as-needed basis. Championing the use

of technologies that showcase our brand to new audiences and
lead prospects to easily complete online gifts.

▪   Direct and utilize UWCI’s research
on brand awareness and on donor, market and industry

insights in conjunction with the Strategic Information and
Insights team.

▪    Participate as requested in UWW task forces
and committees and share best practices from that participation
with UWCI.

External
Partnerships

▪   Enthusiastically collaborate with and influence
internal and external stakeholders such as

UWCI board members, standing board committee members, other
volunteers, UWW, the

UWW network of local United Ways, and more.

▪   Build and sustain relationships at multiple levels
with various constituencies including the

UWCI board of directors, community leaders, donors and United
Way network colleagues.

▪    Support UWCI’s community presence in Morgan,
Hendricks, Boone, Hamilton, Hancock, Marion and Putnam Counties to
attract donors and volunteers, and communicate our support

of each community.

▪    Manage partnerships with a variety of local
media outlets, corporate and nonprofit partners and others to
enhance UWCI’s consumer marketing and promotional efforts, and
brand

awareness.

▪   Develop effective strategies for engaging diverse
communities in the Central Indiana market.

▪   Explore innovative strategies and partnerships to
enhance organizational presence.

Qualifications

To perform this job successfully, an individual must be able
to perform each essential job function satisfactorily. The
requirements listed are representative of the basic knowledge,
skills, and/or abilities required.  Reasonable accommodations
may be made to enable individuals with disabilities

to perform the essential functions.  The
individual in this role must display the highest level of integrity
and confidentiality. United Way also values innovative thinking,
and a successful candidate will be a

self-starter who can work within the team to achieve goals
and objectives.  The individual should have effective
communication skills, attention to detail and organization,
flexibility, adaptability and

the ability to multi-task and be open-minded in a
fast-paced environment. The individual will also maintain knowledge
of trends in his/her area of responsibility and reviews literature
to understand key issues.

Education and Required
Experience

•   Bachelor’s degree in marketing, business,
communications, journalism, public relations, or related fields is
required for this role, with essential knowledge spanning media and
public relations, events management, online and print
communications, and digital marketing.

•   Seven to ten years of experience leading marketing
and communications teams is preferred, showcasing proven expertise
in strategy development and goal achievement.

•   Strong writing and editing skills are necessary,
alongside a collaborative leadership style.

•  While experience in the nonprofit sector
is favored, it’s not mandatory.

•   Proficiency in planning, managing, and executing
multi-channel marketing campaigns is crucial, as is familiarity
with various marketing tools and technologies, including market
research, data analysis, and visual communication software.

•   Expertise in overseeing digital and social media
marketing, alongside effective communication and presentation
skills, is essential.

•   The ability to lead diverse teams and manage
multiple projects simultaneously while maintaining accuracy and
efficiency is paramount in this role.

*Work experience may substitute for education requirements on a
case-by-case basis.

 

Position
Leader:             
 President & CEO

Position
Leads:              
 Communications Senior Director, Impact Brand and
Storytelling Senior Manager, Creative

Digital and Print Design Senior Manager, Manager of Special
Events, Executive Assistant

FLSA
Status:                  
 Exempt, Full-Time

Salary
Range                  
 Market

Benefits:                         
 Complete Benefits Package Available

Reviewed:                       
 March 2024

 

 

Equal
Opportunity Employer

Please
apply at uwci.org/careers

This position description does not constitute a contract of
employment or a guarantee of any terms or conditions of employment.
 UWCI employees are employed on an at-will basis. In addition,
nothing in this position description restricts UWCI’s right to
assign or reassign duties and responsibilities to this position at
any time.

For more information, or to apply now, you must go to the website
below. Please DO NOT email your resume to us as we only accept
applications through our website.

https://uwci.hirecentric.com/jobs/230939-40421.html