Communication Analyst – GE

IFC a member of the World Bank Group is the largest global development institution focused on the private sector in emerging markets. We work in more than 100 countries, using our capital, expertise, and influence to create markets and opportunities. Our mission is to leverage the power of the private sector to end extreme poverty and boost shared prosperity on a livable planet.

We are looking to hire a Communications Analyst to oversee digital communications for IFC in Asia Pacific. IFC fosters sustainable economic growth by financing private sector investment, mobilizing capital, and advising businesses and governments on projects that generate returns for investors and provide lasting benefits to communities. The right candidate will be highly organized, and a good team player. He/she is expected to travel, as needed to effectively perform his/her role.

The Communications Officer will be an integral member of the Regional Communications Unit. This Unit works closely with Corporate and Industry communications teams to advance business development and communicate IFC’s impact in regions of coverage. The Unit engages with IFC’s stakeholders – companies and businesses, development partners, civil society, and others – to promote projects that show IFC’s leadership and innovation as the premier partner of choice for the private sector in emerging and developing economies. The Regional Communications Unit collaborates alongside counterparts within the World Bank Group. 

 

Roles and Responsibilities

The position will report to the Head of Communications, Asia Pacific, and will be based in New Delhi, India. This is an exciting opportunity for a digital communications professional to work within a dynamic team to design and implement IFC’s digital communications strategy in Asia Pacific. The successful candidate will have a solid background in digital communications and experience working in the region. Responsibilities will include:

•  Strategy: Plan, design, and execute a digital communications strategy and activities to promote effective online communications focused on IFC’s impact on Asia Pacific. Conceptualize and determine the types of information and digital communications interventions that are best suited. The strategy should increase online content engagement and awareness of IFC, as well as build connections with key online influencers. Ensure social media channels feature timely, topical, and compelling content.

•  Monitoring and Evaluation: Monitor social media activities, providing regular reports on what’s working and what’s not, and adjust strategy accordingly.

•  Relationships: Liaise with communications and operations colleagues across the region and IFC to identify upcoming opportunities and populate a digital editorial calendar. Build relationships with digital sector leaders and influencers.

•  Business Development: Use a variety of tools, techniques, and resources to support business development and to strengthen IFC’s brand, including proactively identifying innovative opportunities for online engagements (digital partnerships, live events, digital campaigns).

•  Content development: Aligned with IFC’s corporate digital guidelines, create and publish high-quality digital content on IFC’s social media channels and support cross-promotion of IFC’s content on external partner channels. Day-to-day, this will involve crafting posts and designing visuals to support IFC content in Asia Pacific (press releases, impact stories, videos, media interviews, reports, and others). Create an engaging monthly newsletter on communications activities in the region, as well as summary reports for high-level visits. 

•  Technical and advisory support: Advise IFC teams on digital trends and provide regular internal digital training to increase social media content quality and help teams understand trends and best practices. Support training sessions for senior executives to help enhance their social media presence representing IFC. 

•  Vendor management: Identify, engage, and manage external digital communications vendors to ensure timely delivery of quality communications products in accordance with program requirements.

 

Selection Criteria

•  Bachelor’s degree or higher in communications, Journalism, Political Science, International Relations, Public Affairs, Marketing, or Business/Finance with at least 2 or more years of experience in corporate communications, international relations, public affairs, political science, or other related field, or equivalent combination of education and experience. In addition, a degree in Business Administration and/or working experience in investment operations will be valued. 

•  Experience developing and implementing high-impact social media strategies based on evidence and industry benchmarks – using tools and metrics to properly capture reach.  

•  Experience in social media listening tools. 

•  Familiarity with the latest trends and innovative social media messaging and engagement approaches. 

•  Experience drafting engaging social media posts in English and producing multimedia content (such as postcards, audiograms, and short videos), including technical knowledge of tools like Canva, Photoshop, Adobe Campaigns and Wochit.

•  Ability to work with an established network of designers and multimedia producers and to manage vendor relationships and digital projects.

•  Proven ability to capture stories, impact, and innovations for digital communications products in a compelling, easy-to-understand manner. 

•  Self-motivated, creative, excellent organizational skills, proven ability to perform multiple tasks.

•  Excellent interpersonal skills, willingness to work in a team environment, and the ability to diplomatically handle sensitive situations with target audiences.

•  Demonstrated project-management skills.

•  Excellent English, including writing and editing skills.

•  Exceptional ability to operate accurately and professionally under pressure and tight deadlines.

•  Understanding of multilateral development institutions, including the World Bank Group, its policies and operations, as well as current development topics and issues.

•  World Bank Group Core Competencies for all staff: Client orientation; Drive for results; Teamwork of collaboration and inclusion; Knowledge, Learning, and Communication; and Business judgment and analytical decision-making.

 

World Bank Group Core Competencies

The World Bank Group offers comprehensive benefits, including a retirement plan; medical, life and disability insurance; and paid leave, including parental leave, as well as reasonable accommodations for individuals with disabilities.

We are proud to be an equal opportunity and inclusive employer with a dedicated and committed workforce, and do not discriminate based on gender, gender identity, religion, race, ethnicity, sexual orientation, or disability.

Learn more about working at the World Bank and IFC, including our values and inspiring stories.

 

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