Communication Associate (Digital Media), (G-6), Sofia, Bulgaria, #104530, Fixed-term Appointment (open to Bulgarian nationals only)

If you are a committed, creative professional and are passionate about making a lasting difference for children, the world’s leading children’s rights organization would like to hear from you. The Communication Associate (Digital Мedia) contributes to the planning, implementation, monitoring and evaluation of an advocacy and communication strategy, to promote respect for children’s and women’s rights and support UNICEF’s mission in Bulgaria.

UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence.

At UNICEF, we are committed, passionate, and proud of what we do. Promoting the rights of every child is not just a job – it is a calling.

UNICEF is a place where careers are built: we offer our staff diverse opportunities for personal and professional development that will help them develop a fulfilling career while delivering on a rewarding mission. We pride ourselves on a culture that helps staff thrive, coupled with an attractive compensation and benefits package.

Visit our website to learn more about what we do at UNICEF.

For every child, an inspiration

The Country Programme of UNICEF Bulgaria for 2023 – 2027 aims to ensure that every child has the best start in life, feels safer and receives better support to develop their full potential. The Communication Associate (Digital Мedia) contributes to the planning, implementation, monitoring and evaluation of an advocacy and communication strategy, to promote respect for children’s and women’s rights and support UNICEF’s mission in Bulgaria.

How can you make a difference? 

Under the general supervision of the Communication Officer NOB assists in the planning, implementation, monitoring and evaluation of an advocacy and communication strategy, to promote respect for children’s and women’s rights and support UNICEF’s mission in Bulgaria.

Key responsibilities:

• Support to advocacy and communication strategy development
• Support to digital and social media channels development and management
• Support in monitoring and evaluation of digital and social media results
• Support in Fundraising

Support to advocacy and communication strategy development

• Contribute to the development of the advocacy and communication strategy by coordinating appropriate audience research and compiling and analysing relevant data. Collect information from stakeholders and other partners, prepares background communication and promotional materials for briefing and visits of media, and other stakeholders and assist in the planning, logistic and administrative arrangements.
• Based on the existing brand tool guideline, follow up on the production of advocacy and communication materials (e.g., films, videos, audio-visuals, etc.), and oversee the qualitative aspects of production, (e.g., quality control, translations, reviews of layout and graphic design. Contribute to the preparation of status and progress reports by providing information and drafting selected sections of it. 
• Collect, register and maintain information on project activities by reviewing reports and through first-hand sources. Establish/maintain an up-to-date documentation centre for publications, press releases and clippings, as well as photographic and audio-visual materials.
• May be required to carry out specific administrative operational/control tasks for project/programme activities which may include field visits to project sites,and perform as an alternate for the Communication Associate.

Support to digital and social media channels development and management

• Develop and manage social media accounts of UNICEF Bulgaria on Facebook, Instagram, Twitter, YouTube, Tik Tok, Linkedn and any other emerging platform, in line with the purpose of the position. Create visual content for social media platforms – posters, factographs, photo-stories, reels, videos. Develop networks with social media influencers to position children’s issues and UNICEF at the centre of social media discourse in the country.
• Support the coordination of digital promotions and paid advertising campaigns, monitor and optimize the performance of campaigns set by external agencies and partners.
• In line with the evolving world of social media, keep abreast with new developments. Advise where relevant, about the need to engage with emerging social media platforms.
• Maintain and update list of social media influencers, bloggers and advocates who can be engaged to amplify UNICEF’s messages. Assist in developing and maintaining close relationships with these influencers.
• Maintain a library of pictures, infographics, videos etc. in an easy-to-find and use manner.
• Ensure digital content is uploaded to the global platforms through webshare and other sharing mechanisms.
• Prepare social media packs and materials for briefings and visits of high-level dignitaries, donors and other special interest groups. The task includes preparing social media kits with messages and assisting in the planning and implementing arrangements.
• Manage UNICEF Bulgaria’s web platform through web-based content management system (drupal) on a daily basis; Plan and gather editorial content for the website to support country office communication strategy, regional and global campaigns and priorities.

Support in monitoring and evaluation of digital and social media results

• Timely monitoring and evaluation of activities of social media platforms, website traffic and trends are undertaken according to the expected goals to ensure quality, effectiveness and relevance of UNICEF Bulgaria’s digital communication efforts.
• Generate and analyse reports on web traffic using Google Analytics and other social media-focused analytics channels.
• Collect data and information on key indicators that are relevant to the digital communication of UNICEF Bulgaria.
• Monitor and evaluate the reach and engagement of UNICEF’s social media posts and website visitors. Monitor and evaluate the use and effectiveness of media materials. Recommend appropriate and timely action for course correction or reporting. Maintain a library of coverage (clippings, coverage etc.).

Support in Fundraising

• Support the Fundraising Section to develop videos and articles for Fundraising campaigns
• Draft engaging and compelling content for UNICEF’s donation webpage in close cooperation with the Fundraising Section. Regularly update the content of the donation website in line with planned fundraising and communication campaigns and activities.

To qualify as an advocate for every child you will have…

Minimum requirements:

Education: Completion of secondary education, preferably supplemented by technical or university courses related to Communications, Journalism, Public Relations, Marketing, and related fields.

For this position, a bachelor’s degree from a recognized academic institution in a relevant field may replace three years of related work experience. A master’s degree may replace additional two years.

Work Experience: Six years of practical professional work experience in communication, managing web platforms, social media.

Language Requirements: Fluency in Bulgarian and English.

Desirables:

• Experience in content generation for social media and websites
• Background/familiarity with content management system for website
• Knowledge of  Drupal

For every Child, you demonstrate…

UNICEF’s Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Values

The UNICEF competencies required for this post are…

(1) Builds and maintains partnerships

(2) Demonstrates self-awareness and ethical awareness

(3) Drive to achieve results for impact

(4) Innovates and embraces change

(5) Manages ambiguity and complexity

(6) Thinks and acts strategically

(7) Works collaboratively with others 

Familiarize yourself with our competency framework and its different levels.

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious or ethnic background, and persons with disabilities, to apply to become a part of the organization. To create a more inclusive workplace, UNICEF offers paid parental leave, breastfeeding breaks, and reasonable accommodation for persons with disabilities. UNICEF strongly encourages the use of flexible working arrangements. Click here to learn more about flexible work arrangements, well-being, and benefits.

According to the UN Convention on the Rights of Persons with Disabilities (UNCRPD), persons with disabilities include those who have long-term physical, mental, intellectual, or sensory impairments which, in interaction with various barriers, may hinder their full and effective participation in society on an equal basis with others. In its Disability Inclusion Policy and Strategy 2022-2030, UNICEF has committed to increase the number of employees with disabilities by 2030. At UNICEF, we provide reasonable accommodation for work-related support requirements of candidates and employees with disabilities. Also, UNICEF has launched a Global Accessibility Helpdesk to strengthen physical and digital accessibility. If you are an applicant with a disability who needs digital accessibility support in completing the online application, please submit your request through the accessibility email button on the UNICEF Careers webpage Accessibility tendersglobal.net UNICEF.

UNICEF does not hire candidates who are married to children (persons under 18). UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination based on gender, nationality, age, race, sexual orientation, religious or ethnic background or disabilities. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check, and selected candidates with disabilities may be requested to submit supporting documentation in relation to their disability confidentially.

UNICEF appointments are subject to medical clearance.  Issuance of a visa by the host country of the duty station is required for IP positions and will be facilitated by UNICEF. Appointments may also be subject to inoculation (vaccination) requirements, including against SARS-CoV-2 (Covid). Should you be selected for a position with UNICEF, you either must be inoculated as required or receive a medical exemption from the relevant department of the UN. Otherwise, the selection will be canceled.

Remarks:

As per Article 101, paragraph 3, of the Charter of the United Nations, the paramount consideration in the employment of the staff is the necessity of securing the highest standards of efficiency, competence, and integrity.

UNICEF’s active commitment to diversity and inclusion is critical to deliver the best results for children. For this position, eligible and suitable male candidates are encouraged to apply.

Government employees who are considered for employment with UNICEF are normally required to resign from their government positions before taking up an assignment with UNICEF. UNICEF reserves the right to withdraw an offer of appointment, without compensation, if a visa or medical clearance is not obtained, or necessary inoculation requirements are not met, within a reasonable period for any reason. 

UNICEF does not charge a processing fee at any stage of its recruitment, selection, and hiring processes (i.e., application stage, interview stage, validation stage, or appointment and training). UNICEF will not ask for applicants’ bank account information.

All UNICEF positions are advertised, and only shortlisted candidates will be contacted and advance to the next stage of the selection process. An internal candidate performing at the level of the post in the relevant functional area, or an internal/external candidate in the corresponding Talent Group, may be selected, if suitable for the post, without assessment of other candidates.

Additional information about working for UNICEF can be found here.