Communication Associate (social media and Influencers)

Details

Mission and objectives

Working in 190 countries and territories to protect the rights of every child, UNICEF has spent 70 years improving the lives of children and their families.
UNICEF promotes the rights and wellbeing of every child, in everything we do.
Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere. In all of its work, UNICEF takes a life-cycle based approach, recognizing the particular importance of early childhood development and adolescence. UNICEF programmes focus on the most disadvantaged children, including those living in fragile contexts, those with disabilities, those who are affected by rapid urbanization and those affected by environmental degradation.
UNICEF was created with a distinct purpose in mind: to work with others to overcome the obstacles that poverty, violence, disease and discrimination place in a child’s path. We advocate for measures to give children the best start in life because proper care at the youngest age forms the most robust foundation for a person’s future.
We promote girls’ education – ensuring that they complete primary education as a minimum – because it benefits all children, both girls and boys. Girls who are educated grow up to become better thinkers, better citizens, and better parents to their own children. We act so that all children are immunized against common childhood diseases, and are well nourished: no child should suffer or die from a preventable illness. We work to prevent the spread of HIV/AIDS among young people because it is right to keep them from harm and enable them to protect others. We help children and families affected by HIV/AIDS to live their lives with dignity.
We are UNICEF, the United Nations Children’s Fund.

Context

UNICEF was founded in 1946 as an emergency fund to support the most vulnerable children. Today, it works on the ground in 190 countries and territories to promote children’s survival, protection and development. The world’s largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments. UNICEF is working to scale up essential services for adolescent and young people – to deliver on their rights to livelihood, health, education, protection, and other essential services, but also to help make their voices heard, reduce their involvement in risky behaviors and conflict and ensure they do not lose hope.
As an active UNICEF team member, the UNV will be providing efficient support in developing, adapting, and packaging social media content. Responsibilities include creating a social media posting planner, assisting in developing and scheduling social media packages, archiving social media calendars and assets, and supporting the production of engaging digital content. Additionally, producing creative briefs, exploring innovative content creation tools, and providing regular updates on digital trends. Generating reports on social media key performance indicators, assisting in field visits for content collection, and coordinate with content implementers for quality and timely delivery.
In addition to duty station specific vaccine requirements, appointments are subject to confirmation of fully vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the appointment. It does not apply to UN Volunteers who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their contracts.
UNICEF offers reasonable accommodation for UN Volunteers with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the recruitment process and afterwards in your assignment.

Task description

Under the supervision of Digital Communication Officer, the UNV Communication Associate (social media) will:
• Create a social media posting planner to be shared on a daily, weekly, and monthly basis. The planner to include enough and diverse content.
• Scheduling/publishing social media content across all UNICEF social media channels.
• Assist in forming social media packages and drafts.
• Support the Digital Communication Officer in coordinating and producing engaging social media content with programme focal points, partners, graphic designers, and agencies.
• Support with the production of digital assets for the digital platforms (social media visuals, info graphs, fact graphs, illustrations, GIFs, reels) to ensure brand visibility and consistency.
• Support the Digital Communication Officer with drafting creative briefs for content creation.
• Generate weekly, monthly, and quarterly reports on the social media key performance indicators and sentiment analysis.
• Organize and plan field visits for content collection, writing stories, taking photos and short videos.
• Live coverage of press conferences, visits, and events.
• Assist in developing text content (Captions) for photos and posts in English and Arabic.
• Assist in coordinating with content implementers (graphic designers, videos editors, photographers…etc.) for quality, timely delivery of content and alignment with UNICEF digital guidelines.
• Clear content with the Digital Communication Officer, and programme sections as needed.
• Monitor partners, other UN platforms and relevant accounts for UNICEF mentions, articles, stories, resources, and relevant sharable content.
• Assist with logistics and coordination of social media activities and live coverage of events.
• Update the team on new trends to apply to strengthen UNICEF digital presence.
• Assist in mapping/identifying major and relevant digital social media accounts, and compiling names of potential/key influencers to support in further promoting UNICEF communication and advocacy campaigns and activities.
• Assist with influencers screening to ensure influencers are fit for UNICEF’s brand values, goals for a campaign, and voice to avoid reputational damage/risk. Conduct a scan of their role and content they share. (Ensure there is no racist, sexist, or political content…)
• Support with contacting influencers by phone or email to participate in UNICEF campaigns, event and digital activations.
• Assist with designing a social media package tailored for influencers.
• Archive all social media assets, calendars, packages, documents related influencers and update influencers database.
• Community Management/ Moderation, website and digital advertising support upon need.
• Assist in any other related tasks as may be required or assigned by the supervisor.