Communication & Campaigns

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Description

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Under the supervision of the Chief of Communication and Partnerships, the Consultant will manage the ‘Power of Play 2.0’ campaign, contribute to UNICEF SAs ‘Positive Parenting Movement’ advocacy, and conduct some bespoke writing and editing for website content.

This work will be conducted in close coordination with the UNICEF SA Communication and Partnerships Section, as well as with Social and Behaviour Change, Education and Child Protection teams. As a ’trail blazer’ UNICEF country office working on parenting support advocacy, linked to priorities on reducing violence against children and improving mental wellbeing, the Consultant will also engage with relevant UNICEF HQ staff.

The purpose of both core areas of work is to reach and engage target audiences to promote the ‘Power of Play’ in child development and to engage partners to maximize and scale-up access to and the use of parenting support resources for ‘at-risk’ parents.

The Consultant, under the supervision of the Chief of Communication and Partnerships, will work closely with internal staff and external partners. This includes, UNICEF SA communication, education, child protection and social and behaviour change teams, as well as relevant private sector partners, civil society and government. The Consultant will be expected to develop and finalize the contracting of a partner to help deliver the ‘Power of Play 2.0’ campaign, in line with resources available. This work will play a vital role in contributing to advocacy and behaviour change among parents, caregivers and ECD practitioners by promoting the ‘Power of Play’ to further engrain understanding about the importance of play as a vital ‘tool’ in early childhood development that results in more positive life-long development outcomes.

The ‘Power of Play 2.0’ campaign will also include more proactive messaging related to the safe and positive use of digital media linked to play and reducing violence online. The campaign will include elements of community media, traditional and digital media and on the ground activations. The consultant will work across all of these, including identifying relevant partners and organizations to implement these areas of work. UNICEF SA is working to build a ‘Positive Parenting Movement’ that includes engaging target partners and audiences with this work to improve access to and uptake of parenting programming resources. The Consultant will support this week by taking on select tasks as part of the parenting advocacy strategy action plan. Across both areas of work, the Consultant will need to fully understand how to reach and influence relevant audiences to guide work according to targeted outreach, with clear monitoring and reporting tools built in and reported back on. The Consultant will also draft and edit text on three of UNICEF SA website pages / resource hubs, as defined in the outputs and deliverables.

Outputs/Deliverables:

• ‘Power of Play 2.0’ campaign concept and action plan developed and signed off.
• ToR for relevant external agency/s to deliver on the community media, traditional and digital media components, as well as on the ground activation components of the campaign signed off and advertised.
• External agency/s identified and contracted for all campaign components.
• ‘Power of Play 2.0’ related assets agreed on and in production and scheduled.
• Training of community media journalists conducted.
• ‘Power of Play 2.0’ digital and traditional media campaign delivered over a 3–month period.
• Monitoring and reporting on the campaign conducted and fed back to relevant staff and partners.
• Inputs and support on the parenting advocacy action plan, support to ‘Critical Thinking Forum’.
• Participation in internal Parenting Café and other meetings / events as relevant.
• Website content on parenting updated and relevant web pages go live.
• Website content on the ‘youth hub’ updated and relevant web pages go live.
• Website content on climate related work updated and relevant web pages go live.

qualify as an advocate for every child you will have… 

• A university degree in Marketing and Communication / Public Relations / Social and Behaviour Change / Media / Development / Humanitarian / Advocacy / Foreign Policy 
• A minimum of five years of relevant professional experience in both external communications, including multimedia and media work, as well as strong demonstrable experience on social behaviour change approaches and broader advocacy
• Communication campaign experience, ideally with UNICEF, UN, is also necessary including external communication and behaviour change
• Developing country work experience and/or familiarity with emergency is considered an asset
• Fluency in English is required. Knowledge of another official UN language (Arabic, Chinese, French, Russian or Spanish) or a local language is an asset

Source: https://jobs.unicef.org/en-us/job/571247/national-consultant-communication-campaigns-pretoria-south-africa-10-months-remote

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