Communication Consultant Content Producer Parenting

The Communication & Education Section, UNICEF East Asia and Pacific Regional Office is seeking an individual consultant to plan, draft, and produce innovative communications assets/messages for media dissemination as well as UNICEF EAPRO’s website and social media channels. By empowering parents and caregivers with practical content, the aim was to foster positive parent-child relationships, manage stress, nutrition, immunization, safety and security and support children’s early learning and well-being during situations like COVID. 

Work Assignment:

• Conduct a thorough review of existing parenting resources or materials from UNICEF and other external sources, including the Centre for Developing Child and relevant global resources.
• Develop yearly plan with monthly editorial calendars for the target audience in collaboration with regional parenting working group.
• Work closely with regional parenting group to develop and finalize engaging content (parenting tips/messages, articles, blogs, stories) on gender-responsive parenting from conception through to adolescence for parents and caregivers to disseminate through the parenting hub, and RO digital channels.
• Produce audience-centric content for parenting and caregiving audiences on at least three advocacy campaigns – immunization, infant and young child feeding, child and maternal physical and mental health, gender and climate change.
• Produce media briefs and media-centric content (human interest stories, case studies from Country Offices, expert tips videos and articles) for at least two key moments, in consultation with Regional Media Specialist.
• Establish and manage the new platforms on parenting (WhatsApp and Parenting Hub) and ensure strategic and regular dissemination and content management for strengthening reach and engagements with parenting and caregiving audiences.
• Leverage social listening insights, analysis of performance of previous content, and monitoring of social media to identify new opportunities to respond to needs, concerns and questions from online communities
• Support the plotting and development of parenting and caregiving user journeys, with strengthened linkages across UNICEF East Asia and Pacific’s multiple digital platforms, with the objective of maximizing retention, loyalty and engagement.
• Where relevant, adapt and localize new content and articles for parenting audiences produced by NYHQ, to be shared with Country Offices in the region.

To qualify as an advocate for every child you will have… 

Minimum Requirements:

Education:

• At least a bachelor’s degree in communication or related fields.

Work Experience:

• Five years practical professional work experience in developing engaging and educational content for external channels for UN agencies, NGOs, or the development sector.
• Demonstrated technical communication and multimedia skills (copywriting, editing, storyboarding, video production, photography).
• Experience in working with UNICEF, UN agencies, NGOs or the development sector.
• Demonstrated experience in strategic use of social listening insights and social media monitoring tools for content planning and development and performance analysis.
• Displays in-depth knowledge and understanding of web and social media platforms, their respective reach and how each platform can best be leveraged for different audiences.
• Highly proficient in content strategy, development and editing.
• Demonstrated ability to effectively communicate information and ideas in both written and verbal format.
• Experience in handling and countering misinformation, particularly on public health and vaccination, is an asset.
• Existing work experience in or knowledge of Asia, including the East Asia and Pacific digital landscape, is an asset.
• Knowledge of child rights issues is an asset.
• High ethical standards and understanding of sensitivities relating to children is highly desirable.
• Both a team player and an individual contributor.

Language Proficiency:

• Excellent command over written and verbal English language is a must.
• The language of all the deliverables will be in English

Source: https://jobs.unicef.org/cw/en-us/job/571618