Communication Officer

The Communication Officer (Digital) provides professional technical, operational, and administrative assistance throughout the programming process for Advocacy and Communication within the Country Programme from development planning to delivery of results. The Officer is accountable for assisting in planning, monitoring, and evaluating of UNICEF Philippines digital communication across all digital platforms. This will contribute to the progress of the office’s advocacy and communication strategy to get children’s and women’s issues into the public domain, strengthen political will in support of UNICEF’s mission, programme, and advocacy in the country, and enhance the organization’s credibility and brand.

Under the supervision of the Chief of Advocacy and Communication, the post shall undertake the following tasks:

Support the management and development of UNICEF’s online presence

• Support the development, implementation, and management of UNICEF Philippines Digital Communication Strategy in line with the principles of the Convention of the Rights of the Child, in a way that emphasizes interaction and dialogue. This shall be done in close coordination with programmes to identify key advocacy asks, messages, framing and delivery methods.
• Engage with UNICEF staff, relevant online audiences, networks (especially youth networks) to support their ability to tell stories around key advocacy asks messages. UNICEF Philippines online presence, through social media content, U-report and other platforms, will reach decision makers, increase positive partnerships with key actors and the private sector to influence policies, budgets, practices that leads to positive social change for children.
• Assist in the research of potential opportunities to engage more directly with large parts of the populations — particularly the large populations of young people — together with active civil society, to increase positive partnerships with key actors and advocates and the private sector to influence positive social change.

Content development and brand

• Support the development of digital content strategies and write and create dynamic content for UNICEF Philippines digital communication platforms such as official website, social media accounts and online publications. Ensure daily content is tailored to each platform.

Online Community Management

• Share online community moderation responsibilities with other team members to monitor follower sentiment, inform overall strategy, to ensure relevant engagement opportunities are flag, acted upon and addressed for building digital communication capacity among UNICEF Philippines team and relevant partners.

Digital Influencer engagement

• Assist the growth of social networks of UNICEF Philippines celebrities and lead the development of customized content for their fans and followers, working closely with the celebrity relations team.
• Support the development of an online influencer strategy to support UNICEF’s advocacies in coordination with celebrity relations team, to contribute to the Global Advocacy and Communication Strategy’s target of 200 million engaged individuals.

Digital youth engagement and participation

• Seek opportunities to engage more directly with large parts of the populations – particularly the large populations of young people online – together with active civil society, to increase positive partnerships with key actors and advocates and the private sector to influence positive social change.

Advocacy and policy support

• Assist in the provision of reports to management on the impact of digital messaging on key advocacy areas.
• Support initiatives and efforts of UNICEF Philippines flagship advocacy initiatives including on climate action, immunization and other areas needing digital advocacy support.
• Provide recommendations to management to improve digital advocacy asks and messaging, and impact.

Digital Communication Monitoring and Analysis

• Assist in the monitoring of UNICEF Philippines’ performance in digital communication platforms and give recommendations to improve online presence.
• Support the organization and coordination of surveys and other means of evaluating online messaging such as impact on audience, impact of online campaigns, effective framing, agenda setting, etc.
• Keep track of digital activities of partners (government agencies, CSOs) and other UN agencies to support joint efforts, activities, and projects.

Work Experience:

• One (1) year current work experience in planning and initiating digital communication platforms, social media, digital marketing and/or campaigning, and online publishing.
• Excellent writing, editing skills, especially for digital is a must.
• Language Requirements: Fluency in English and Pilipino (oral and written) is required.

Source: https://jobs.unicef.org/cw/en-us/job/571008