Communication Specialist

<!–

Description

–>

• Develop, maintain, and update the WASH Hub advocacy and communication strategy and associated work plan. Strategy and work plan include: an environmental and stakeholder assessment; objectives; target audiences; messages and media mix; resources; specific actions, activities, and products; monitoring and evaluation of impact; success and opportunity for improvement; ongoing refinement of the strategy.
• UNICEF’s rights- and results-based programming approach is appropriately reflected in the communication strategy, work plan and products.
• Maintain close collaboration with OOI Stockholm, Regional Communication Advisers and HQ Communication Officers for effective overall coordination.
• Media relations
• In collaboration with relevant UNICEF National Committees and Headquarters leads, ensure that the WASH Hub has a well maintained and continually developed contact list of journalists and media outlets covering all media – print, TV, radio, web etc. – and a successful process of communicating and maintaining regular contact and close collaboration with the media to communicate the story of UNICEF’s cooperation to a wider audience.
• Promote a better understanding of respect and support for children’s and women’s rights and issues by carrying out media, information, and education activities in support of UNICEF-assisted development programmes or humanitarian efforts in the country.
• Develop, maintain, and update media relations contact list/database.
• Establish, document, review and refine process of communicating with media contacts, including press conferences and events, issuing of media materials etc.
• Ensure rapid and accurate information dissemination to the media, National Committees, NGOs, the field and other appropriate audiences.
• Identify, develop, distribute, and evaluate variety of media materials in multiple, appropriate formats. Ensure or enhance the quality, appropriateness of country specific communication materials, activities, processes, and messages transmitted to the press, partners and public.
• Collaborate with mass media through activities such as organizing project site visits, facilitating photo coverage and TV footage, and utilizing both web-based and traditional media as appropriate.
• Monitor and evaluate the use and effectiveness of media materials and share results and findings.
• Maintain close collaboration with OOI Stockholm, Regional Communication Advisers and HQ Communication Officers for effective overall coordination.

• Ensure that the WASH Hub has a well maintained and continually developed contact list of individuals, groups, organizations, and fora (including Government, UN, and bilateral counterparts), whose support is essential to/can assist in achieving the advocacy and communication objectives of the communication strategy.
• Develop, maintain, and update partners contact list/database.
• Help establish, document, review and refine process of working collaboratively with partners, including meetings, joint projects, information sharing etc.
• Ensure or enhance the quality, consistency and appropriateness of country-specific communication materials, activities, processes, and messages shared with partners.
• Identify opportunities to strengthen the capacity of partners through appropriate advocacy and communication training, access to information, supplies and equipment and through knowledge sharing.
• Monitor, evaluate and share results and findings with partners.
• Celebrities and special events
• Ensure that the WASH Hub has a well maintained and continually developed contact list of appropriate, nationally known personalities who have been identified, engaged and support UNICEF’s effort and who actively participate in special events and activities that support country programme goals.
• Develop, maintain, and update celebrities contact list/database.
• Help establish, document, review and refine process of working with celebrities, including special events, media opportunities, field trips etc. 
• Participate in global advocacy activities by planning visits of Goodwill Ambassadors, National Committee representatives, Executive Board members etc. including preparing information materials (e.g., press releases, programme summaries, country fact sheets and media kits), and necessary logistic arrangements. Highlight the achievements of the country programme. Maintain close collaboration with OOI Stockholm, Regional Communication Advisers and HQ Communication Officers for effective overall coordination.

• In addition to local/national/regional campaigns, ensure that the WASH Hub has an effective process in place for integrating and taking action on UNICEF’s global communications priorities and campaigns, both disseminating these elements in a locally appropriate way, as well as providing/enabling coverage of the work of the WASH Hub for global use.
• Support the UNICEF global communications objectives and strategies through development of complementary country specific and local community materials and activities. Work plan should anticipate the inclusion of work on global priorities and campaigns.
• Develop and deploy WASH Hub communication capacity to gather/facilitate the content and coverage of relevant WASH Hub efforts. Use the opportunity to identify/highlight effective programme activities and results.
• Ensure regular communication and co-ordination with relevant communication focal points in OOI Stockholm, regional offices, and headquarters divisions.

• Ensure that WASH Hub and OOI fund-raising activities are supported by effective advocacy and communication strategy and activities.
•  Mobilize country office communication capacity to support/facilitate the gathering of content and coverage of relevant country efforts. Use the opportunity to identify/highlight effective programme activities and results in support of fund-raising.
• Mobilize resources for fund-raising support by regular communication and co-ordination with relevant communication focal points in regional offices and headquarters divisions.

• Ensure that human resources (the communication team) and financial resources (budget planning, management, and monitoring) are both effectively managed and optimally used.                                                                                   
• Develop a work plan for communication activities, monitor compliance and provide support and guidance to ensure objectives are met.
• Plan and monitor the use of communication budgetary resources. Approve and monitor the overall allocation and disbursement and liquidation of funds. Take appropriate actions to optimize use of funds.
• Identify, recruit, and supervise staff, technical resources, and consultants as necessary. Conduct and implement effective performance planning, monitoring, performance development programme as required.
• Ensure communication effectiveness, efficiency, and delivery as well as a rigorous and transparent approach to planning, monitoring and evaluation.

• Ensure that communication baselines are established against which the achievement of objectives of the communication strategy are regularly evaluated; analysis is undertaken to continuously improve the effectiveness of communication strategy, approach, and activities; results and reports are prepared and shared on a timely basis.
• Provide technical support to ensure that a set of communication performance indicators is identified and adjusted as necessary, and these communication indicators are incorporated or fed forwarded in the Annual Management Plan, Annual Work Plan, etc.
• Conduct timely and accurate monitoring and evaluation activities to ensure the communications objectives are met and the strategy is effective.
• Undertake lessons learned review of successful and unsuccessful communication experiences and share observations/findings with OOI, country, regional and HQ communication colleagues so that best practices benefit UNICEF’s communication work.

• Ensure that the Senior Adviser (WASH Hub) and the WASH Hub programme team are provided with professional expertise and advice on all aspects of external relations communication as required; opportunities are identified and addressed for building communication capacity among the WASH Hub communication team, media and other relevant partners.
• Advise UNICEF management, colleagues and staff on media strategy and implications for action and policies proposed.
• Support communication activities through knowledge management, information exchange and building capacity of the country communications team. Enable appropriate advocacy and communication training, access to information, supplies and equipment, and developing training and orientation material.
• Assist the Programme Communication Officer in the development of communication tools and/or strategies.
• Identify opportunities to strengthen the capacity of partners through appropriate advocacy and communication training.

• An advanced university degree (master’s or higher) in Communication, Journalism, Public Relations.
• A first University Degree combined with 2 additional years of professional experience may be accepted in lieu of an Advanced University Degree in the field of journalism, communications, external relations, public affairs, public relations, or corporate communications.)
• A minimum of five (5 years) of relevant professional experience in progressively responsible and relevant professional work experience in communication, print, broadcast, and/or new media.
• International and national work experience.
• Background/familiarity with Emergency situations.a
• Experience in WASH and/or innovation work is an asset.
• Fluency in English is required. Knowledge of another official UN language (Arabic, Chinese, French, Russian or Spanish) or a local language (Danish) is an asset.

<!—

<!–

–>