Communication Specialist

To increase the effectiveness of the project in engaging the youth, a campaign through digital media will be carried out through independent social media channels under the brand of “Agripreneur Keren” (“Cool Agripreneur”). Many studies show that young people’s exposure to modern technology that gives them access to information from around the world can change their perceptions of farmers or the agricultural sector. Social media as part of the digital media platform can effectively empower the youths with information in agriculture and education that are capable of spurring them into agricultural or agro-based activities and provide better agriculture’s image across a broad audience and allow for sharing of information and experiences between the young people especially the young farmers or agripreneurs. Youth engagement through social media also can expand the reach of young people strengthen their network where they can be found online through search engines, communicate with young people in familiar settings and make ideas and opportunities accessible to other youth. The objective of the role is to create the digital space for engaging with the public, civil society, the international community and other relevant stakeholders, in line with the above.

The Communication Specialist (Social Media) works under the overall supervision of National Project Coordinator and with direct supervision of the Assistant FAO Representative (Programme). 

Responsibilities:

• Social Media account management.
• Formulate a comprehensive communication strategy including and implement it, which is in line with the goals and objectives of the TCP Programme and re-brand the farmers’ image to a “cool farmer”
• Day-to-day management of media channel(s) in close coordination with the programme team from FAO and Government counterparts, ensure all content & materials follow organizational and institutional standard guidelines and in support of country/regional/global strategies.
• Collect information on FAO’s work in the field, project outputs, etc. and lead the development of digital assets (visuals, info visuals, videos, gifs, etc.) and relevant messaging (copies and video scripts) for use on social media platforms, liaising with the relevant technical officers from FAO and NPC, as appropriate, and in close collaboration with the supervisor for clearance.
• Ensure that all communication products comply with global FAO key messages, terminology, standards, and guidelines
• Maintain regular coordination with technical officers from FAO and NPC, including to ensure key messages, outputs and products are compliance with guidelines, trends and risks.
• Support national and/or local videographers/producers/reporters in the development of multimedia content that reflects the project’s achievements, identify and cover Programme-related events and visibility opportunities. Ensure that all communication products comply with organizational and institutional standard guidelines.
• Provide monthly engagement reports with key performance indicators.
• Actively contribute to the terminal report to review project outcomes, lessons learned, and future recommendations.
• Perform other duties as required.

FAO Standards and guidelines:

• Liaison with OCC will be maintained, either directly or through an agreed focal point/coordinator, to ensure compliance with OCC standards, aligned messaging, and appropriate review and clearance processes.
• All communication materials will follow FAO clearance processes and comply with FAO standards, including:
• Story guidelines, Story template, UN map standards, FAO logo policy and related branding guidelines (available to staff).
• Further guidance regarding FAO communications, policies and procedures can be found through the FAO intranet, OCC section.

CANDIDATES WILL BE ASSESSED AGAINST THE FOLLOWING

Minimum Requirements :   

• Minimum University degree in communication, social science, public relations, journalism or related field.
• Proven track record with over 5+ years professional relevant experience in digital communication and content production for digital platforms.
• Working knowledge (Level C) of English and Bahasa Indonesia. A limited knowledge (Level B) of another FAO language is desirable.
• National of Indonesia or resident in the country with a valid work permit.

Technical/Functional Skills :

• Work experience in more than one location or area of work, particularly in field positions is desirable
• Extent and relevance of experience in the field of communication services for prominent organizations, particularly at the international level.
• Excellent portfolio in writing and editing skills.
• Extent and relevance of experience in producing high-quality digital and multimedia materials for a wide variety of stakeholders and audiences.
• Extent and relevance of experience in managing and monitoring multilingual social media channels and campaigns including knowledge of back-end technologies required.

Selection Criteria:

• Level, extent and relevance of experienc

Source: https://jobs.fao.org/careersection/fao_external/jobdetail.ftl?job=2402690